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Colgate boosts ad spend by 14% to Rs 442 crore in H1 FY25

Colgate reported a 16.17 percent rise in its net profit at Rs 395.05 crore in the quarter ended September 2024.. (Image: anne-nygard via Unsplash)

The oral healthcare firm spent Rs 442 crore between April and September 2024 compared to Rs 387 crore in the same period last year.

Storyboard18 Impact: ASCI to report B4U Music’s betting ad to MIB

Storyboard18 reached out to Santosh Garg, Director of B4U Network Limited, for a comment, but he declined to respond.

Additionally, B4U Television Network India Limited has blacklisted the marketing agency that paid for the advertisement’s telecast.

Emami’s ad spend drops 35.45% in Q2, net profit rises 30.8%

Emami's EBITDA jumped by 8 percent to Rs 339 crore in Q3

The maker of Zandu, Navratna, and other personal care brands booked a profit of Rs 214.10 crore in Q2 FY 25 compared to Rs 163.58 crore in the corresponding quarter of last fiscal year.

Saregama’s advertising expenses soar 91.6% in Q2 FY 25; Revenue from videos sees 378% jump

The transaction, amounting to INR 127.47 Crores, was executed as a second-tranche sale consideration paid to existing security holders of Pocket Aces.

Saregama Ltd’s consolidated profit in Q2 FY25 stood at Rs 44.95 crore compared to Rs 48 crore in the corresponding quarter last fiscal

HUL, Marico, Godrej trim ad spending in Q2 FY25 to counter inflationary pressures

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

However, Patanjali Foods stepped up advertising & sales promotion substantially to Rs 130 crore in Q2 FY 25

Dabur India cuts ad expenses by 5% in Q2 FY25, net profit declines 17%

In Q3, Dabur had expressed confidence that consumer sentiment had bottomed out and was set to improve, but the latest update suggests demand challenges persist.

Dabur spent Rs 164.87 crore between July and September 2024 compared to 173 crore in the same period last year.

IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore

Swiggy Ltd increased its consolidated advertisement and promotion expenses by 65.3% in Q3 FY25

Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November

Marico’s profit soars 105% YoY, despite reduced ad spending in Q2 FY25

Marico spent Rs 293 crore on advertisement in Q3 FY25

Marico’s standalone profit soared to Rs 529 crore–a 105 percent increase YoY. On a quarterly basis, the company’s profit saw a rise of 70 percent

Gillette India boosts ad spend by 11% to Rs 113.44 crore in Q2 FY25

Gillette India reported 21.18 percent rise in December quarter 2024.

Gillette India has also seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25

Patanjali scales up ad spend to Rs 130 crore in Q2 FY25, net profit rises to 21.38% YoY

Patanjali Foods, which roped in several celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, has spent more than Rs 185 crore so far in FY25