A lawsuit accused the World Federation of Advertisers and group members Unilever, CVS Health, and Dansih renewable energy firm Orsted of conspiring to withhold ‘billions of dollars in advertising revenue’ from X
Tag: Advertisements
Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning
According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)
W+K shuts Mumbai office; scales back operations, staff
The announcement comes after the agency’s chief creative officer (CCO) Santosh Padhi (Paddy) and president Ayesha Ghosh announced their departure
Swiggy’s ad spend drops 26% to Rs 1850 crore in FY2024; to ‘cost-effectively’ invest in marketing
Swiggy has proposed to spend up to Rs 1000 crore, over four calendar years on brand marketing services across various channels, including traditional media
Bombay High Court restrains Abbott’s ad, grants temporary relief to HUL: Report
HUL’s legal representative reached out to Abbott and sought clarity on the issue, but said that it failed to get any ‘substantial’ response from Abbott
Patanjali’s ad, sales promotion expenses soared by 145% to Rs 424.7 crore in FY2024
Patanjali’s exports also declined by 39% to Rs 323 crore in FY2024 from Rs 530.7 crore in FY23 due to ‘intense competition in the international market’.
Fish extract in ‘Divya Dant Manjan’: Delhi HC seeks response from Patanjali over ‘misbranding’ of dental product
Petitioner Yatin Sharma said that Patanjali’s “Divya Dant Manjan” packaging has a green dot mark, an indicator of vegetarian status, containing “Samudraphen”, a fish-derived compound
Consumer protection authority imposes Rs 5 lakh fine against coaching institute for misleading ad on UPSC result
The government watchdog agency said that the information with respect to the course opted by the advertised successful candidates was deliberately concealed in the advertisement by Shankar IAS Academy
Bengaluru-based investment service firm under fire for violating advertising code
Pickright allowed users to either pick a portfolio based on the returns generated or sign up for trading calls from Sebi-registered experts based on the ‘accuracy’ of the calls
From Squid Game to Emily in Paris, Netflix lands major ad deals for upcoming films, series
Netflix partnered with LVMH, COTY Gucci, Kaiku Caffee Latte, Aeromexico, Google, and Rakuten for the Emily in Paris series in August