Gillette India has scaled up its spending on advertising and sales promotion in the second quarter of FY25 as per the BSE filing.
The personal care product company spent Rs 113.44 crore on advertising and promotional activities in the September quarter compared to Rs 101.89 crore in the same period last fiscal year.
Gillette India’s profit during the second quarter increased by 43.4 percent to Rs 133 crore in contrast to 92.69 crore in Q2 2023.
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The men’s grooming company has also seen a spike in its total income from Rs 676.19 crore in Q2 FY24 to Rs 788.87 crore in Q2 FY25.
The company’s revenue from operation increased by Rs 781.82 crore in Q2 FY25 from Rs 667.55 crore in the corresponding quarter last year.
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The company oral care’s revenue declined by five percent to Rs 132.92 crore from Rs 140.08 crore. However, revenue from the grooming segment jumped by 23 percent to Rs 648.90 crore year-on-year.
“We have delivered strong double-digit growth across both the top line and bottom line in the quarter. These results are a testament to our teams’ execution of the integrated growth strategy, which we remain committed to – a focused product portfolio of daily use categories where performance drives brand choice, superiority (of product performance, packaging, brand communication, retail execution and consumer and customer value), productivity, constructive disruption, and an agile and accountable organization – all aimed at delivering sustainable, balanced growth and value creation,” Kumar Venkatasubramanian, Managing Director, Gillette India Ltd said.