Mansi Jaswal – storyboard18

Beauty Boom: HUL leads skincare surge with a likely Rs3,000 crore Minimalist deal

Mergers and acquisitions heat up in beauty and skincare

From Nykaa to Emami, major acquisitions are reshaping India’s fast-growing beauty and personal care market.

Biscuit brands bullish on TV, digital ad insertions decline 16% in FY24

In a highly competitive $4 billion biscuits market, companies are vying for market share

Leading biscuit makers shift advertising strategy as digital spending drops, while TV campaigns hold strong.

HUL likely to acquire skincare startup Minimalist in Rs 3,000 crore deal: Report

Minimalist doubled its profit to Rs 10.83 crore in FY 24 from Rs 5 crore in FY 23

Post the acquisition, Minimalist’s valuation may surge to Rs 3,000 crore from Rs 650 crore in just three years of span.

DD viewership declines | MIB budget cut | DPDP rules expected to be out soon

At Doordarshan, number of vacant posts has increased from 12420 (in 2023) to 13708 (in 2024).

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Apple’s $95 million settlement case: iPhone users may receive up to $20 each

Apple's commitment to privacy questioned as company settles Siri lawsuit

Apple Inc. has not acknowledged any wrongdoing so far. The lawyers have proposed scheduling a 14 February court hearing in Oakland to review the terms

Hiring sees 9% YoY rise in Dec 2024; AI/ML, Healthcare, FMCG drive growth: Naukri

The FMCG sector achieved an 18 percent growth in fresher hiring in December 2024

The advertising/PR/events industry witnessed a 4 percent YoY decline in hiring in December 2024. Besides, the Media & Entertainment industry also saw a 6 percent drop in job activities

Maruti Suzuki’s Alto, S-Presso see 190% sales jump in December 2024

Maruti Suzuki was the leading advertiser in print last year as well.

Maruti Suzuki’s mini car segment sales surged to 7,418 units in December 2024, up from 2,557 units in the same month last year

PM Modi hails ONDC’s impact on small businesses, e-commerce sector

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

ONDC has started levying a fee of Rs 1.50 on every successful transaction worth Rs 250 and above from January 1, 2025

Poster wars in Delhi election | Banks, fintechs splurge for Maha Kumbh | Big CXO moves in 2024

Upcoming Delhi election has brought back intense competition in the OOH space, with both parties- AAP & BJP securing back-to-back sites, resulting in a fierce battle for share of voice.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Havells India’s Saurabh Goel resigns as Executive President after 8.5 years stint

Saurabh Goel, Executive President, Havells India Ltd resigns

Saurabh Goel was the CEO of North Eastern States and Assam (NESA) at Bharti Airtel. He was also the Chief Operating Officer (COO) in Uttar Pradesh-West, Uttarakhand and Karnataka