Mansi Jaswal – Page 2

Ikea India posts Rs 1,299 crore loss in FY24; Ad spend rises to Rs 196 crore: Report

Ikea India's losses increase by 14% to Rs 1,299 crore in FY24

Ikea India is present in Hyderabad, Navi Mumbai, and Bengaluru. It has also expanded its online presence with its e-commerce operations in Hyderabad, Mumbai, Pune, Bengaluru, and Gujarat

‘IPL of spirituality’: Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

As the world’s largest religious gathering nears, banks and fintech firms pour crores into the Maha Kumbh.

In beauty business, Bollywood stars find profits more elusive than fame

From silver screen to beauty scene: Bollywood actresses' entrepreneurial ventures in focus

Only one celebrity-owned brand turns profitable in India’s $21 billion beauty market, as actresses discover star power alone can’t guarantee success in competitive cosmetics industry.

CAIT writes to Piyush Goyal seeking action against q-comm firms

CAIT urges Piyush Goyal to intervene against violations by quick commerce companies

Traders’ body CAIT’s National President, BC Bhartia, has accused quick commerce platforms of misusing funds received through Foreign Direct Investment (FDI)

Ad-marketing jobs trend | UP gears up for Maha Kumbh 2025 | Coca-Cola replaces Pepsi at Domino’s

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

IIT Bombay’s cultural fest marred by condom ad controversy: Report

IIT Bombay fest sponsor's condom ad sparks outrage

IIT Bombay’s Mood Indigo fest hits roadblock over condom ad dispute

AI taking your job?: Marketing, Advertising sector sees 9% surge in hiring intent in HY2 2024

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

SEO Executives, Social Media Analysts, and Market Research Assistants in High Demand: TeamLease Report

FMCG 2024 adex wrap: HUL, Dabur, Marico, Godrej scaled back ad expenses in Q2 FY25

FMCG company's advertising volumes on TV saw a de-growth of 6 percent in the first half of 2024.

The quarter that saw FMCG giants scale back ad spend amid inflation and slowing urban demand.

Quick-commerce 2024 adex wrap: Zepto, Blinkit, Swiggy Instamart spend heavily on advertising

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

Zepto spent Rs 303 crore on advertising in fiscal year 2024. In the previous year, Zepto shelled out Rs 215.82 crore on advertising and promotional activities

IKEA secures interim relief in trademark infringement suit against IKEY

Ikea India's losses increase by 14% to Rs 1,299 crore in FY24

The court has restrained the Indian firm from using ‘IKEY’, ‘IKEY Home Studio’, or any other mark that is deceptively similar to the IKEA trademark