Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor sold 186,408 units of passenger vehicles between October and December 2024

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)

Bajaj Auto sells over 2,59,000 two-wheelers in India in Sept 2024

On the biggest Pulsar from the stable, Rajiv Bajaj said: "We think we have a fantastic pBajaj Auto sold 19,84,125 units of two-wheelers, including exports between April and September 2024 (Image source: Moneycontrol)

In total, Bajaj Auto sold 4,69,531 units of two-wheeler and commercial vehicles in September 2024. Last year, in the same month, the overall vehicle sales stood at 3,92,558 units.