Kia leads mass market segment; Audi tops luxury segment: Report

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (From left to right: Kia and Audi. (Image source: Unsplash))

Toyota scores highest in product experience with 45.40. Good resale value, gearshift quality, quality of lights, contributed the most to its ranking.