Hyundai Motor India increases ad budget as IPO nears, eyes trusted brand positioning

Hyundai Motor India profit witnessed 16.5 percent decline of Rs 1,337 crore compared to Rs 1,602 crore year-on-year basis.

According to the Draft Red Herring Prospectus (DRHP), submitted to the Securities and Exchange Board of India (Sebi) in June this year, Hyundai Motors has spent Rs 677 crore on advertisement and sales promotion on a standalone basis in fiscal year 2023 (FY23)

One MobiKwik Systems get Sebi’s nod for IPO

Sebi gives green signal to MobiKwik to float an IPO

MobiKwik will allocate the raised funds for expanding its business (Rs 250 crore), for growth in the payment services sector, for investment in data in machine learning, AI, and technology (Rs 135 crore each), for capex related to payment devices (Rs 70 crore), and the remaining amount for general corporate purposes.