Tag: influencer marketing

Good Glamm Group’s laid-off employees’ F&F not settled, staff salaries delayed, two offices shuttered

The Good Glamm was founded in 2015 by Darpan Sanghvi

As part of cost-cutting measures, The Good Glamm Group shuttered its office in Kurla West, Mumbai, and permanently closed its Delhi location in Vasant Kunj.

Mukesh Ambani’s 4-Point Vision to propel India’s M&E industry to $100 Billion

At WAVES 2025, Ambani said India must start creating content for international audiences while nurturing regional creators to reach the world stage.

At WAVES 2025, Reliance Industries Chairman, Mukesh Ambani, called for investment, global ambition, global partnerships, and purpose-driven creativity to transform India into a global content powerhouse.

It’s the dawn of the Orange Economy: PM Modi at WAVES 2025

At WAVES, PM Modi urged global creators, investors to make India their "content playground"; says "invest not just in platforms, but in people".

Content, creativity, and culture are the three pillars of the Orange Economy, says PM Narendra Modi at WAVES 2025 in Mumbai. Says “create in India, create for the world.”

India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”

Mukesh Ambani, Chairman and Managing Director, Reliance Industries, hailed WAVES 2025 as a transformative global platform for India’s creative economy, highlighting its cultural power, tech integration, and $100 billion growth potential under PM Modi’s leadership.

ASCI’s relaxed rules spark fee surge; ‘qualified’ health, finance influencers to charge 30% more

ASCI released an update to its Influencer Advertising Guidelines for health and finance influencers on April 28.

Advertising Standards Council of India (ASCI)’s decision to waive professional qualification requirements for financial and health influencers sharing general information may open doors for new creators, but it also raises concerns about misinformation and market credibility.

Influencers’ fact-based criticism of brands is not defamation: Delhi High Court

Justice Bansal’s verdict emphasizes that influencers, often seen as trendsetters, also serve as vital watchdogs for consumers, ensuring accountability among brands.

In a significant move, the court affirmed that influencers can display brand names in their critiques without fear of trademark infringement claims.

ASCI modifies influencer guidelines; update for health and finfluencers

Regulatory bodies like ASCI have brought much-needed clarity to influencer marketing, but it’s also surfaced a significant challenge: ensuring consistent compliance across a diverse creator base, particularly among micro and nano influencers who may not fully grasp regulatory nuances. This gap in understanding can lead to non-compliance, risking penalties and causing brands to hesitate when partnering with smaller creators. (Image Source: Digital @ HEC Montreal)

Now influencers need to be qualified and declare such qualifications only where technical information and advice are provided.

Is your favourite influencer real? The blurring lines of authenticity in the age of AI

The real question isn’t whether brands or influencers will adopt AI—they already have. The question is: Will audiences care? (Image Source: Unsplash)

AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale.