Influencers have long used engagement pods—private groups where members like, comment on, and share each other’s content—to boost their numbers. But as the industry evolves, so do the tactics.
Tag: influencer marketing
From endorsements to enforcement: Telangana’s dual strike against betting apps and influencers
Legally, an influencer will be liable for any breach or non-compliance of laws. However, the influencer can shield themselves from financial liability through Indemnification and protecting them from legal claims related to misleading content.
Ranveer Allahbadia row: Are AI or virtual influencers the answer to avoiding scandals and controversies?
Brands could increasingly swap scandal-prone humans for AI influencers who never mess up, demand pay raises, or tweet something regrettable at 3 a.m.
Finfluencers face 60% decline in brand deal rates, drop in followers as SEBI tightens rules
SEBI’s latest move to prohibit financial influencers from using trend data to make predictions would lead to a significant drop in brand deals from brokerage firms and investment platforms. However, improvements in disclosures, reduced deceptive practices, and better measurability in influencer marketing are expected.
SEBI clamps down on finfluencers: Here’s how to pick the right financial advisor for you
Picking a financial advisor is not an easy task. An advisor’s true worth is realised only after a few years, depending on how your investments have weathered the market volatility and whether your financial goals are achieved.
In the race for influence, are talent agencies losing their grip on influencers?
With rising competition, commissions and opaque contracts, some influencers are taking matters into their own hands — dismantling the power of talent managers in the process.
TECH 2025: Trends that will shape our lives as consumers in the year ahead
2025 is the year when AI meets influence. The year everyone becomes a Creator, but few will lead. Read Shubhranshu Singh’s views on the big bets in tech and social media.
In beauty business, Bollywood stars find profits more elusive than fame
Only one celebrity-owned brand turns profitable in India’s $21 billion beauty market, as actresses discover star power alone can’t guarantee success in competitive cosmetics industry.
Between creativity and compliance: How influencers circumvent ad rules
Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.
Why is Bar Council of India unable to rein in ‘legal’ influencers?
Advocates hold forth on the limitations of the apex body of lawyers to come up with cogent norms to arrest the growing menace. They offer suggestions and solutions that can make the general public about the do’s and don’ts while following these legal influencers’ advice.