OTT – storyboard18

Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi

Sonal Kabi, Director & Head of Marketing, Prime Video, India, spoke about the fact that with localisation, Indian content has actually gained fans worldwide, and over 25 percent audience of Indian titles on Prime Video comes from outside India.

Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.

Korea teaches us more than Hollywood: Aha co-founder at India Digital Summit

Speaking at the India Digital Summit, Ajit Thakur, co-founder of Aha, a regional OTT platform serving the Tamil and Telugu-speaking diaspora, shared his thoughts

Focused on combining heart of storytelling with science of data-driven advertising: Kiran Mani, JioStar

"Digital viewership has undoubtedly exploded. For those of us who’ve been around in the old TV or network industry, it’s traditionally been a 100-150 million household penetration market. TV still holds relevance, and we’re proud of our portfolio of channels that cater to this audience. However, the key aspect of digital is its addictive nature. Last year, the IPL alone saw 600 million viewers on the platform," Mani says.

India’s advertising market will grow because the middle-class consumer base is expanding. However, the current market still operates with archaic practices, like one-size-fits-all models, believes Kiran Mani, CEO, Digital, JioStar.

India’s top schools spur debate over OTT censorship, seek regulation

On November 20, the Parliamentary Standing Committee on Communications and Information Technology met with multiple stakeholders to discuss concerns about the vulgarity of content streamed on OTT platforms.

To mitigate exposure to adult OTT content, many schools have implemented strict monitoring of online activities and are conducting regular workshops to educate students about safe online practices and the potential risks of ‘vulgar’ content.

EXCLUSIVE: Control ‘vulgarity’ on OTT or we will bring a new law, Govt tells industry bodies

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

The Indian Motion Picture Producers’ Association (IMPPA), will meet relevant stakeholders in second week of January to discuss issues raised by the government.

OTT Regulation: Understanding the drug depiction advisory through a legal lens

Independent legal counsel Gowree Gokhale evaluates the government’s advisory regarding the depiction of drug consumption in content on OTT platforms.

EXCLUSIVE: Parliamentary Committee, MIB meet stakeholders; discuss vulgarity in OTT content

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

Industry bodies will now meet OTT platforms responsible in creating content to address the issues raised by the government.

Parliamentary Committee’s OTT Meet: Stakeholders to discuss ‘censorship’ today

The committee, chaired by Lok Sabha member Nishikant Dubey, is set to deliberate on the topic, “Emergence of OTT Platforms and Related Issues,” on November 20.

Crackdown on content: 18 OTTs blocked in 2024 for obscene, vulgar and pornographic content

In March this year, the Ministry of Information & Broadcasting had blocked 18 OTT platforms publishing obscene, vulgar, and, in some instances, pornographic content. The list included Neufliks, X Prime, Besharams, Mood X and Prime Play.

OHD on service authorization: Stakeholders oppose TRAI’s jurisdiction expansion

The News Broadcasters and Digital Association (NBDA) warned that while GBBs have the potential to diversify broadcasting, allowing them to operate without a well-defined regulatory structure could undermine competitive fairness.

The discussion focused on the Consultation Paper on the Framework for Service Authorizations for the Provision of Broadcasting Services under the Telecommunications Act, 2023.