Tag: OTT

WAVES 2025 discusses accessibility in M&E sector: Experts call for inclusive innovation and policy reform

Together, the panel underscored a collective call to action: accessibility must be seen not just as a compliance requirement, but as a creative, ethical, and strategic imperative.

The panel discussion on “Accessibility Standards in the Media & Entertainment Sector” took place at WAVES 2025, with experts from academia, technology, policy, law, and journalism.

YouTube is a core part of India’s advertising ecosystem: Ajay Vidyasagar of YouTube

According to Vidyasagar, India continues to play a crucial role in shaping how storytelling, technology, and commerce converge on YouTube.

In an exclusive conversation with Storyboard18, Ajay Vidyasagar, MD, YouTube, Southeast Asia and Emerging Markets, highlighted how India is not only keeping pace with global trends but in many ways setting them.

Mukesh Ambani’s 4-Point Vision to propel India’s M&E industry to $100 Billion

At WAVES 2025, Ambani said India must start creating content for international audiences while nurturing regional creators to reach the world stage.

At WAVES 2025, Reliance Industries Chairman, Mukesh Ambani, called for investment, global ambition, global partnerships, and purpose-driven creativity to transform India into a global content powerhouse.

Govt, industry align on ‘Accessibility Standards’ for OTTs; finalisation of draft guidelines in works

Last year, the Ministry of Information and Broadcasting (MIB) released guidelines for ‘Accessibility Standards in the Public Exhibition of Feature Films in Cinema Theatres’ catering to individuals with hearing and visual impairment. (Image source: Charles Deluvio, Unsplash)

The government is drawing inspiration from international best practices such as the Web Content Accessibility Guidelines to draft the accessibility standards for OTTs and is currently consulting with major platforms including Meta, Google, Amazon, and Netflix.

As SC flags OTT obscenity, Generative AI sparks new ‘soft porn’ crisis

"Lollita Bhabhi" and "Soundairya's EXperiments" have been created entirely via Generative AI. (Image Source: iTAP Entertainment and Gaming)

Critics argue that the regulations, while comprehensive in intent, have not kept pace with technological innovation like generative AI, which can blur the boundaries between real and fake, art and obscenity.

Breaking: SC raises concern over OTT content, Govt pushes for regulation

The landmark hearing, which began on May 5, saw the Centre assert that real money gaming (RMG) platforms are not merely technology providers but active enablers of cash-based gaming.

The plea claimed there were pages or profiles on social media sites that were disseminating pornographic materials without any filter and various OTT platforms were streaming content that also has potential elements of child pornography.

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Waves OTT crosses 2 million downloads, strengthens global footprint across 181 countries

Under the tagline “Waves – Family Entertainment Ki Nayi Lehar,” the platform is positioned as a cultural bridge, connecting Doordarshan and Akashvani’s rich legacy with contemporary digital demands.

Under the tagline “Waves – Family Entertainment Ki Nayi Lehar,” the platform is positioned as a cultural bridge, connecting Doordarshan and Akashvani’s rich legacy with contemporary digital demands.

WAVES 2025 puts AVGC-XR in limelight, to showcase India’s next-gen creators

The exhibition will also host State Pavilions from Maharashtra, Uttar Pradesh, Goa, Gujarat, Telangana, Madhya Pradesh, and others, showcasing the cultural and creative strengths of different regions.

Over 750 digital creators from across India have been selected to participate in WAVES, including social media stars, dancers, DJs, and viral content creators who emerged through nationwide digital challenges.

750 creators become part of WAVES as India showcases its digital storytelling talent

Industry heavyweight Netflix has joined hands as a key partner and co-founder of the WAVES trailer-making competition, further reinforcing the platform’s growing interest in India’s digital storytelling ecosystem.

Industry heavyweight Netflix has joined hands as a key partner and co-founder of the WAVES trailer-making competition, further reinforcing the platform’s growing interest in India’s digital storytelling ecosystem.