OTT – Page 2 – storyboard18

Netflix targets 2x ad revenue growth in 2025

With a user base surpassing 300 million globally, Netflix is now aiming for $11.04 billion in revenue in Q2, and up to $44.5 billion by year-end, underscoring its confidence in a diversified and evolving business model.

The platform posted $10.54 billion in revenue for the first quarter of 2025, a healthy 12.5% jump from last year.

Rising actor fees and corporate control: Is Indian cinema losing its soul?

Once controlled by producers who carefully balanced budgets, the industry is now ruled by talent agencies and big studios, where financial interests often outweigh creative vision.

India’s film industry is facing an existential crisis as skyrocketing actor fees, corporate dominance, and inflated box office figures threaten its sustainability.

Creative control or creative caution? What’s really driving content choices on Indian OTTs

The platforms that once promised to democratize storytelling and liberate Indian creators from the box office, are now boxed in by the very commercial priorities they claimed to transcend.(Representative Image: Bastian Riccardi via Unsplash)

There is a broader unease brewing among Indian creators: has the OTT revolution become too risk-averse, too data-led and too scared to trust artistic instinct?

‘OTT platforms help brands transact with premium consumers,’ JioStar’s Ajit Varghese

OTT platforms generated INR 129 billion in revenue in 2024, expected to hit INR 185 billion by 2027.

India has over 70 OTT platforms across entertainment, news, audio, and gaming, which serve ads, sell subscriptions, and engage with viewers.

Parliamentary panel proposes unified media council to regulate digital, print, and broadcast content

The committee also suggested merging MIB, the Ministry of Electronics and Information Technology (MeitY), and the Department of Telecommunications to address regulatory challenges arising from technological convergence.

Social media blunder helps Kochi police bust international piracy network

Indian streaming platform FanCode has already announced the immediate suspension of its broadcast of the PSL in India, effective April 24.

The suspects are allegedly also part of an international piracy syndicate that streamed banned Pakistani channels through their website.

Prasar Bharati collaborates with Eros Universe’s Eros Now; aims to enhance digital content delivery

As part of the collaboration, Eros Now will leverage Immerso AI’s next-generation AI-driven capabilities, ensuring hyper-personalized content, immersive storytelling, and seamless content discovery, creating a truly intelligent entertainment ecosystem.

This partnership is built on cutting-edge AI and blockchain technology, ensuring seamless integration between the two OTT platforms.

Tag: OTT