With each episode surpassing an average of 20 million views, big and traditional brands are still shying away from sponsoring/associating with Samay Raina’s- ‘India’s Got Latent’ show over ‘brand safety’ concerns.
Tag: OTT
MIB issues advisory to OTT platforms: Crackdown on glamorization of drug use
The advisory comes as a Parliamentary Committee prepares to meet with several stakeholders on December 20 to discuss OTT content.
Parliamentary Committee’s OTT Meet: Will it hinder MIB’s effort to make India a global content hub?
Three industry bodies- Central Board of Film Certification (CBFC), the Indian Motion Picture Producers’ Association (IMPPA), and the Motion Picture Association (MPA) will meet Parliamentary Committee on November 20.
Protean powers ONDC-compliant ecommerce feature on Waves OTT platform
This ONDC-compliant buyer application, powered by Protean, will enable Waves’ users to browse and buy products, across categories live on the ONDC network, while enjoying their favourite movies or TV shows.
Prime Video takes nostalgia route; launches CN Rewind, offering Cartoon Network classics
CN Rewind is available both in Hindi and English, by purchasing an add-on subscription at a introductory offer of Rs 199 per year, following which subscription can be renewed at Rs 249 per year.
MIB’s Ashwini Vaishnaw: Need stricter laws to curb vulgar content on social media platforms
In the Lok Sabha, the Information and Broadcasting Minister said the Parliamentary Standing Committee should take up the issue and also called for a consensus to frame more strict laws in this regard.
TV-As-A-Service: How Streambox Media’s Dor plans to redefine content consumption
The homegrown media tech company is also planning to expand its services in Far East countries such as Malaysia, Singapore, Philippines and Indonesia.
Prasar Bharati’s OTT to deliver family-friendly entertainment, says Chairman Navneet Kumar Sehgal
“As a national broadcaster, it is our duty to make clean family entertainment reach all sections of society,” Sehgal said.
MIB launches India Cine Hub portal for filming permissions; Prasar Bharati’s new OTT Waves offers interactive games
The ICH portal, previously known as the Film Facilitation Office, allows producers and directors to apply for financial incentives and provides online payment processing. The portal now supports applications for filming at railway stations, on trains, and at Archaeological Survey of India (ASI) sites.
Prasar Bharati launches its OTT platform Waves at IFFI in Goa
Storyboard18 had first reported about MIB’s plan to launch Prasar Bharati’s OTT platform at IFFI in Goa. MIB Secretary Sanjay Jaju had shared details of the launch with this publication on 13 November.