Tag: influencer marketing

How legal influencers are breaching BCI Rules

Siddharth Chandrashekhar, advocate & counsel, Bombay High Court (HC) said, “Influencers wearing these robes while dispensing ‘legal advice’ exploit this symbolism, misleading audiences into believing they are performing official legal duties. Gowns are for the courtroom.” (Stills from the reels)

An alarming trend has come to light following the mushrooming of influencers in the legal arena. Misleading information rules the roost coupled with rampant violation of Bar Council of India rules. Storyboard18 digs deep into the repercussions and the dire need for regulations to bridge the critical gap.

Rise of legal influencers and misinformation

The advent of social media and digital platforms, which have democratised dissemination of information, allows legal influencers to share their knowledge with a broader audience. The trend has also resulted in the spread of misinformation, said Amrita S Nair, Advocate, Bombay High Court (HC). She attributed the ill-effects to a lack of expertise or an indulgence in sensationalism to attract more followers on social media. (Image Source: Unsplash)

The growing number of legal influencers in the country is causing concern among experts about the impacts of influencer-activity in the space.

Goa implements Social Media Influencer Policy; more posts, more paisa

Additionally, all content must be approved by the nodal agency before publication, and the government will retain ownership of the content.

The Entertainment Society of Goa (ESG), the nodal agency responsible for hosting the International Film Festival of India (IFFI), will utilize the services of social media influencers to promote government schemes, policies, and programs.

From MrBeast to Khaby Lame: how international influencers are taking to India

While MrBeast is in India to launch his chocolate brand, Feastables, Logan Paul (front) and KSI (right behind him) are in the country to promote their hydration drink brand, Prime, (Image sourced from @loganpaul via Instagram)

India’s booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.

Adivasi hair oil: Are the influencer endorsements and product packaging credible?

Sandeep Raj, who is the owner of the Adivasi hair oil, along with his wife Sudha, prepare the oil with 108 herbal ingredients. Raj is a part of the Hakki Pikki tribal community, one of the major tribal communities in Karnataka which are predominantly bird catchers and hunters. (Image source: Official website and stills from the videos)

Neelambari Adivasi Hair, which claims to be a concoction of 108 herbal ingredients, has lately been the talk of the town, all thanks to promotions by well-known faces. Storyboard18 spoke with agency and brand experts to understand the credibility of such endorsements, their packaging as per industry standards, and more.