Tag: influencer marketing

Why is Bar Council of India unable to rein in ‘legal’ influencers?

The Bar Council of India said that advocates' profession is deeply rooted in "public trust" and "ethical standards", and differs from commercial businesses. (Image Source: Legal Era)

Advocates hold forth on the limitations of the apex body of lawyers to come up with cogent norms to arrest the growing menace. They offer suggestions and solutions that can make the general public about the do’s and don’ts while following these legal influencers’ advice.

How legal influencers are breaching BCI Rules

Siddharth Chandrashekhar, advocate & counsel, Bombay High Court (HC) said, “Influencers wearing these robes while dispensing ‘legal advice’ exploit this symbolism, misleading audiences into believing they are performing official legal duties. Gowns are for the courtroom.” (Stills from the reels)

An alarming trend has come to light following the mushrooming of influencers in the legal arena. Misleading information rules the roost coupled with rampant violation of Bar Council of India rules. Storyboard18 digs deep into the repercussions and the dire need for regulations to bridge the critical gap.

Rise of legal influencers and misinformation

The advent of social media and digital platforms, which have democratised dissemination of information, allows legal influencers to share their knowledge with a broader audience. The trend has also resulted in the spread of misinformation, said Amrita S Nair, Advocate, Bombay High Court (HC). She attributed the ill-effects to a lack of expertise or an indulgence in sensationalism to attract more followers on social media. (Image Source: Unsplash)

The growing number of legal influencers in the country is causing concern among experts about the impacts of influencer-activity in the space.

Goa implements Social Media Influencer Policy; more posts, more paisa

Additionally, all content must be approved by the nodal agency before publication, and the government will retain ownership of the content.

The Entertainment Society of Goa (ESG), the nodal agency responsible for hosting the International Film Festival of India (IFFI), will utilize the services of social media influencers to promote government schemes, policies, and programs.

From MrBeast to Khaby Lame: how international influencers are taking to India

While MrBeast is in India to launch his chocolate brand, Feastables, Logan Paul (front) and KSI (right behind him) are in the country to promote their hydration drink brand, Prime, (Image sourced from @loganpaul via Instagram)

India’s booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.