influencer marketing – Page 16

Meet the Indian YouTuber who will be covering World Economic Forum at Davos 2023

Indian YouTube star Prajakta Koli is participating in Davos 2023. (Image - Twitter/iammostlysane)

Prajakta Koli, aka ‘Mostly Sane’, will be part of the delegation of YouTube stars that will cover World Economic Forum’s annual meeting at Davos from the inside.

The big break-up: What happens when influencer couples split?

Signing individual contracts is one way to prevent heartbreak from breaking deals. (Representational image: Dollar Gill via Unsplash)

Influencer couples are a hot deal for brands, promising double engagement and reach. But when couples part ways do they have to kiss brands goodbye too?

Stacks & Strategies | Influencer marketing meets ad tech

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Correlation between content, clicks, and conversions