AdTech – storyboard18

Google faces new antitrust battle over advertising tech monopoly

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

Google disputes the claims of excessive fees and argues that its integrated technology ensures faster ad delivery and improved security.

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

Behind the glossy facade, the advertising industry seems to be built on disrespect and delayed payments.

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.

Stacks & Strategies | The Game of MadTech and Data

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.

Stacks & Strategies | Influencer marketing meets ad tech

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Correlation between content, clicks, and conversions

Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

Using machine learning and deep learning algorithms, marketers can seamlessly gather, analyze, and integrate key data into their strategies and craft personalised messages to customers at every stage of the marketing funnel. (Representational image via Unsplash)

From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.