MarTech – storyboard18

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

Behind the glossy facade, the advertising industry seems to be built on disrespect and delayed payments.

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.

Mirum India: MarTech is no longer only about marketing; it needs to drive sales

The report highlights that while the global spend on MarTech solutions is around 25 percent of the total marketing budget, in India, majority organizations spend less than 15 percent, indicating significant potential for growth.

India has a large headroom for growth in terms of the marketing budget being spent on MarTech.

Stacks & Strategies | The Game of MadTech and Data

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.