Data privacy – storyboard18

Policy think tanks, civil society call DPDP draft rules ‘vague’, raise concerns

Multiple think tank policy consultants have raised concerns over the challenges posed by emerging technologies like Artificial Intelligence.

Experts suggest that the parental consent rules are likely to add a heavy compliance burden on all parties involved.

Government not exempted from DPDP Act, MeitY informs stakeholders

Multiple think tank policy consultants have raised concerns over the challenges posed by emerging technologies like Artificial Intelligence.

The government has also asked companies to have technical and organizational measures in place before the rules are laid out.

MeitY forms five new working groups for data privacy, security, and e-governance efficiency

The Ministry of Information Technology is actively working alongside all relevant ministries for the project. (Representative image by Steve Johnson via Unsplash)

These efforts will ultimately contribute to an updated India Digital System Architecture, a project whose initial draft was released in 2022 for public feedback.

Union cabinet clears personal data protection bill

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

The new bill has removed the need to locally store all user data by businesses, and instead allowed the leeway of storing such data in ‘trusted geographies’.

Stacks & Strategies | The Game of MadTech and Data

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.

Stacks & Strategies | Privacy Compliant Personalisation

The three-way relationship between brands, platforms and consumers is the most critical part to understand in digital marketing today. (Representational image via Unsplash)

While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.