digital marketing – storyboard18

SpiceJet and aircraft leasing company Babcock & Brown settle over Rs 1,100 crore dispute

SpiceJet to induct 10 aircraft by next month

The settlement comes close on the heels of SpiceJet’s successful resolution of a dispute with Engine Lease Finance Corporation (ELFC) on September 24, which had claimed $16.7 million

Women in marketing roles have come far, but still have a long way to go

Women marketing executives break barriers, reach top roles in India (Image: Unsplash)

What’s working in their favour of late, though, is increased demand for women in these key roles, leading to better pay

ONDC increases marketing costs to Rs 91.73 crore in FY24

The government hopes to increase e-commerce penetration in the country to 25 percent with ONDC

ONDC shares discounting costs or incentives that the network participants such as Ola, Magicpin, Paytm, and others offer to their end buyers

E-commerce in India: Maharashtra takes the top spot in sales and purchases

Smaller cities displayed the highest growth rate in spends, climbing to 13% in 2024.

For most small businesses, the most popular product category among consumers was ‘Personal Care’, accounting for 27% of the orders in the first quarter of 2024, with an average order value of Rs 407, according to Shiprocket report

India emerges as 2nd-largest market for Netflix

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

In terms of Indian shows and films, Heeramandi: The Diamond Bazaar show amassed 15 million views globally, followed by Diljeet Dosanjh starrer Amar Singh Chamkila (8.3 million views)

McDonald’s India partners with Universal Pictures, to include ‘Minionised’ meal in menu

McDonald's India brings Minions's meal in association with Universal Pictures

Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India

Over 85% of small business owners using smartphones for biz ops: Report

65% of the MSME owners utilise some form of digital technology for their daily operations (Photo: Unsplash)

Among all tech-savvy MSMEs, a majority of 29% used accounting software, followed by POS software and Customer Relationship Management (CRM) software at 17% and 14%, respectively, to manage their business operations

The significance of compliance and regulatory considerations in digital marketing for BFSI

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

The Department of Consumer Affairs (DoCA) and Central Consumer Protection Authority (CCPA) have joined hands to protect the consumer rights, in terms of issuing advertisements, writes Vinay Singh, co-founder of Digixpressions.

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

Behind the glossy facade, the advertising industry seems to be built on disrespect and delayed payments.

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.

From cricket fever to digital transformation: Media trends set to dominate H2 2023

SBI Life is one of the official partners for the BCCI Domestic and International Season 2023-2026. (Image sourced via X - @BCCI)

After a modest H1, India Inc. is expected to see momentum in brand and advertising growth, led by the ICC Men’s Cricket World Cup and other big-ticket properties on TV, coinciding with the peak festive season.