digital marketing – storyboard18

Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi

Sonal Kabi, Director & Head of Marketing, Prime Video, India, spoke about the fact that with localisation, Indian content has actually gained fans worldwide, and over 25 percent audience of Indian titles on Prime Video comes from outside India.

Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.

Lowering GST from 18% to 5% in EdTech will boost industry growth: Report

In recent years, the rising demand for EdTech services has contributed significantly to the economy through taxes.

If the GST rate on EdTech services were reduced from 18% to 5%, the sector could experience an impressive 34% compound annual growth rate (CAGR)

I&B Ministry initiates ‘Create in India Challenge’ for the upcoming Waves summit

Waves Summit to have 'Create in India' challenge to inspire innovation

As part of the upcoming Waves Summit, the Ministry is also launching the Create in India Challenge, Season 1, which will feature several ‘challenges’ aimed at fostering innovation and creativity.

PUMA India signs PV Sindhu as brand ambassador, targets India’s badminton market

PUMA looks to further strengthen its sports-first presence, elevating badminton’s profile in the country, and inspiring the next generation of athletes.

How Disney is harnessing AI to revolutionise advertising strategies

Disney has unveiled its latest advancements in artificial intelligence at its fifth annual Global Tech & Data Showcase during CES in Las Vegas.

AI taking your job?: Marketing, Advertising sector sees 9% surge in hiring intent in HY2 2024

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

SEO Executives, Social Media Analysts, and Market Research Assistants in High Demand: TeamLease Report

India sees steady increase in entry-level digital marketing jobs in 2024: Report

Agencies accounted for 60% of marketing roles in 2024, says Kraftshala report (Image source: Unsplash)

According to Kraftshala, Bengaluru remained the top choice for competitive compensation, with 28 percent of roles in the city offering higher CTCs.

SpiceJet and aircraft leasing company Babcock & Brown settle over Rs 1,100 crore dispute

SpiceJet to induct 10 aircraft by next month

The settlement comes close on the heels of SpiceJet’s successful resolution of a dispute with Engine Lease Finance Corporation (ELFC) on September 24, which had claimed $16.7 million

Women in marketing roles have come far, but still have a long way to go

Women marketing executives break barriers, reach top roles in India (Image: Unsplash)

What’s working in their favour of late, though, is increased demand for women in these key roles, leading to better pay

ONDC increases marketing costs to Rs 91.73 crore in FY24

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

ONDC shares discounting costs or incentives that the network participants such as Ola, Magicpin, Paytm, and others offer to their end buyers