digital marketing – Page 2

Google antitrust trial: US claims Google pays over $10 billion a year for search dominance

The tech giant has encountered similar issues with its AI-powered products previously as well. It had to halt its chatbot Gemini in February after it received backlash for its "woke" remarks. (Representative Image: Brett Jordan via Unsplash)

The biggest US antitrust trial in 25 years begins. US alleges Google spends billions to maintain search monopoly, stifling competition.

Media veteran Raj Nayak joins YAAP’s advisory board

Nayak's illustrious career spans over three decades, during which he has founded and held leadership positions at some of the world's largest media and entertainment companies, including Star TV and NDTV.

Raj Nayak will be instrumental in driving YAAP’s strategic growth and expansion plans.

Wondrlab Network’s influencer marketing platform Opportune partners with Reach Vista

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

Opportune becomes the first influencer marketing platform to onboard some of the most viral influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi.

Interactive Avenues wins Daawat’s digital mandate

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

The digital arm of IPG Mediabrands India, will provide comprehensive digital services leveraging an audience-first, data-driven approach.

Income from Twitter’s ad revenue sharing: 18% GST for content creators earning over Rs 20 lakh annually

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

X (formerly Twitter) has started advertisement revenue sharing for its X Premium subscribers or verified organisations. The account needs to have 15 million organic impressions on the posts in the last three months and have at least 500 followers to be able to be part of this revenue sharing programme.

Digital Personal Data Protection Bill, 2023, highlights; penalties of upto Rs 250 crore for breaches, violations

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

The Digital Personal Data Protection Bill 2023 was passed in the Lok Sabha on Monday. The bill seeks to establish a robust framework for the protection of personal data in the digital realm.

Ogilvy introduces AI Accountability Act

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

Ogilvy is the first advertising agency to champion this level of transparency in the increasingly AI-powered Influencer landscape, fostering a culture of trust and meaningful engagement in the space.

Wondrlab picks majority stake in Salesforce consultancy firm Cymetrix

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Cymetrix is Wondrlab’s fourth acquisition since its launch in late 2020.

Adobe to pay creators using its AI tools; CEO Shantanu Narayen says generative AI is a co-pilot to human ingenuity

Digital Media segment revenue was $3.82 billion, which represents 12 percent year-over-year growth or 13 percent in constant currency. Creative revenue grew to $3.07 billion, representing 11 percent year-over-year growth or 12 percent in constant currency. Document Cloud revenue was $750 million, representing 18 percent year-over-year growth as reported and in constant currency.

Chairman, president, and chief executive officer of Adobe, Shantanu Narayen, on the company’s vision to engage experience-led growth for brands, enrich creativity through its AI tools.

Adobe bets big on generative AI; announces new services and partnerships with Accenture, NVIDIA

In a recent Adobe study 88 percent of brands said content demand at least doubled over the last year and two-thirds expect it to grow 5X over the next two years. Adobe is leveraging generative AI to ease this burden with solutions for smarter solutions.

At Adobe Summit 2023, the company debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models. We bring you the highlights.