digital marketing – Page 2

ONDC increases marketing costs to Rs 91.73 crore in FY24

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

ONDC shares discounting costs or incentives that the network participants such as Ola, Magicpin, Paytm, and others offer to their end buyers

E-commerce in India: Maharashtra takes the top spot in sales and purchases

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

For most small businesses, the most popular product category among consumers was ‘Personal Care’, accounting for 27% of the orders in the first quarter of 2024, with an average order value of Rs 407, according to Shiprocket report

India emerges as 2nd-largest market for Netflix

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

In terms of Indian shows and films, Heeramandi: The Diamond Bazaar show amassed 15 million views globally, followed by Diljeet Dosanjh starrer Amar Singh Chamkila (8.3 million views)

McDonald’s India partners with Universal Pictures, to include ‘Minionised’ meal in menu

McDonald's India brings Minions's meal in association with Universal Pictures

Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India

Over 85% of small business owners using smartphones for biz ops: Report

65% of the MSME owners utilise some form of digital technology for their daily operations (Photo: Unsplash)

Among all tech-savvy MSMEs, a majority of 29% used accounting software, followed by POS software and Customer Relationship Management (CRM) software at 17% and 14%, respectively, to manage their business operations

The significance of compliance and regulatory considerations in digital marketing for BFSI

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

The Department of Consumer Affairs (DoCA) and Central Consumer Protection Authority (CCPA) have joined hands to protect the consumer rights, in terms of issuing advertisements, writes Vinay Singh, co-founder of Digixpressions.

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.

From cricket fever to digital transformation: Media trends set to dominate H2 2023

SBI Life is one of the official partners for the BCCI Domestic and International Season 2023-2026. (Image sourced via X - @BCCI)

After a modest H1, India Inc. is expected to see momentum in brand and advertising growth, led by the ICC Men’s Cricket World Cup and other big-ticket properties on TV, coinciding with the peak festive season.

Google antitrust trial: US claims Google pays over $10 billion a year for search dominance

AI took center stage in the realms of healthcare and travel. (Representative Image: Brett Jordan via Unsplash)

The biggest US antitrust trial in 25 years begins. US alleges Google spends billions to maintain search monopoly, stifling competition.

Media veteran Raj Nayak joins YAAP’s advisory board

Nayak's illustrious career spans over three decades, during which he has founded and held leadership positions at some of the world's largest media and entertainment companies, including Star TV and NDTV.

Raj Nayak will be instrumental in driving YAAP’s strategic growth and expansion plans.