Marketing trends – storyboard18

Women in marketing roles have come far, but still have a long way to go

Women marketing executives break barriers, reach top roles in India (Image: Unsplash)

What’s working in their favour of late, though, is increased demand for women in these key roles, leading to better pay

eCommerce marketers in India use only 20 percent of best performing emojis: Report

eCommerce brands incorporate only 20% of the best-performing emojis in their messages; while in some regions, up to 30% of the most used emojis are underperformers. (Image via Unsplash)

From a quirky novelty to a mainstay on any device, emojis have come such a long way.

Rise in demand for homestays during Cricket World Cup

Homestays, traditionally favored in leisure destinations, are currently enjoying strong interest across all cities hosting (World Cup) matches. (Representative Image: Fauzan Saari via Unsplash)

According to Airbnb, the surge in searches for stays in India during the (World Cup) tournament days, has made the country as the go to destination for cricket fans from all over the world.

Trends to watch for in sports marketing for a modern marketer

With the rise of more sportswomen, we will see more support from brands towards women in sports and the sports for women. (Representative Image via @ Unsplash)

Not all the possibilities that are opening in sports marketing are becoming mainstream. A list of 10 sports marketing trends to an keep an eye on right now.