digital marketing – Page 4

Making of a smear campaign and the dark side of digital marketing

Advertising tactics similar to this incident have been implemented by various Bollywood stars and big brands, often causing consumer backlash and disillusionment. (Representational Image via Unsplash)

Smear campaigns are designed differently than regular campaigns and can run from one or two days to several weeks.

Rise of vernacular advertising on digital in India

The click-through rate of regional creatives is higher: a joint study conducted by Google and KPMG found that 70 percent of Indians find vernacular digital content more reliable than English. (Representational image: Visuals via Unsplash)

As more Indians log on to the internet, the demand for local language content is steadily growing, followed by the need for advertisers to consider creating regional advertising which has gone beyond dubbed ads.

Is IndiGo trying to fix its brand image with feel-good viral stories?

Lufthansa and Etihad have taken down their adverts. However, Air France did not have a ‘substantive response’ to ASA’s investigation. (Representative Image via Unsplash)

It’s time for airline companies like IndiGo to work on fixing their customer service before brand image.

Deepening the sports-brands-fans connection

On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14, the data noted. (Representative Image via Unsplash)

With the convergence of physical and digital in the world of sports and the growing popularity of hyper-reality experiences, it’s even more of a blast to be a sports fan, and, of course, a sports sponsor.