Tag: influencer marketing

Why are content creators becoming entrepreneurs?

Influencers have come to realise the power they hold over their audience and have begun to cleverly capitalise on it. Of course, brand endorsements work well in their favour, and pay well too. But, how do you take this to the next level? What if influencers started their own brands?

Popular influencers like Dolly Singh, Heli Ved, Mumbiker Nikhil and Tech Burner have started their own brands. This, when content creation is seen as a dependable career today. So, why then are they venturing into entrepreneurship? Is it the logical next step after content creation? Storyboard18 finds out.

Weekly Shorts: Here are marketing strategies for brands that want to scale up using key opinion leaders

Sometimes, KOLs may not post but they may make a counter-offer of a paid partnership. Engage with them. Explore a hybrid solution. Remember, you spent ßtime and effort in identifying this KOL, and you want to work with them for good reasons. Always keep a budget ready for such cases. (Representative Image: Samuel Regan-Asante via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

QYOU USA, Chtrbox integrate influencer marketing operations to go global

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

Glenn Ginsburg, president, QYOU USA will look after the US and India businesses. Pranay Swarup and Julie Kriegshaber will take up the roles of vice chairman.

Anupam Mittal: Founder, Shark, reel superhero, King of Bling, influencer, creator

In response to a question from the audience about which sectors young entrepreneurs should focus on, Mittal opined “green energy” and “healthcare”.

Shark Tank judge Anupam Mittal seems to have comfortably accepted and settled into his role as a founder, content creator and influencer and more. He seems to be enjoying it too.

Democratising post-production: The future of the creator economy

Of late there are a few cloud collaboration platforms that have greatly helped to minimize any communication gap. But it would still require regularly uploading and downloading footage, exports, draft versions and other assets. The 2022 Adobe conference itself showcased several innovations that are meant to limit the mundane struggles of creators. However, the foundations of the industry haven’t been strengthened in a long time. We’ve just been renovating the structures above. This is a generation for whom every hour is rush hour. They’re constantly innovating, coming up with new concepts and surprising the world. (Representational image by Alice Donovan Rouse via Unsplash)

For the current generation every hour is rush hour. Is the production industry innovating fast enough to keep pace with creators of today and tomorrow?

Rigi raises Rs 100 crore in funding from Elevation Capital, MS Dhoni and others

influencers can use this platform to launch courses, conduct paid webinars, and launch free and paid communities through the Rigi app. It has over 200,000 users with most of them in the GenZ category. (Representative Image: Markus Winkler via Unsplash)

Others to join are Accel, Stellaris, Sequoia Capital along with angel investors like former Indian cricket captain Mahendra Singh Dhoni and personal finance content creator Sharan Hegde.

Influencer marketing agencies set to tweak contracts, educate influencers to comply with govt rules

(From left to right: Influencers Mohammed Salim Khan (MSK) and Roshni Bhatia) The Indian Influencer market is expected to grow at a CAGR of 25 percent till 2025 to reach a size of Rs 2,200 crore. In a bid to comply with the government's new social media influencer norms and rules, agencies managing influencers have been conducting hygiene checks on contracts and educating their talent and marketers about the new rules.

Agencies handling top influencer talent have started working with legal teams to update and tweak contracts.

Uorfi Javed: Consistency is the key to stay in fashion, in conversations and in business

"No brand wanted to work with me. None of the designers, none of the brands. But it was really hard to ignore the numbers I started bringing to the table. Now I'm working with Amazon, I am working with Netflix, and there are big designers who want to work with me. There are some music companies too that have approached me. Everyone realizes that at the end of day its numbers, numbers and numbers." - Uorfi Javed

Uorfi Javed talks about going from zero brands wanting to work with her to cracking big brand deals, despite her polarizing appeal.

Consumer Affairs Ministry’s rules for social media influencers: Disclaimers, disclosures, up to Rs 50 lakh fine, 6-year penalty

The content as per the ministry should also not contain statements or visual presentations that directly, by implication, by omission, by ambiguity, or by exaggeration are likely to mislead consumers about the product advertised or the advertiser or any other product or advertiser. (Representational image by Goh Rhy Yan via Unsplash)

Consumer Affairs Ministry releases endorsement guidelines for social media influencers sharing any content that might influence buyers’ decision.

Weekly Shorts: Decoding seeding, the role of key opinion leaders in influencer marketing mix

KOL seeding is sometimes viewed as an unethical practice. Larger KOLs talk about how these “no-strings-attached” deals may not be as innocent as they seem. They say, marketers are using the psychological principle of reciprocity to their advantage. (Representative Image: Kira auf der Heide via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.