Lenskart’s co-founder, chief executive and people officer, Peyush Bansal on the brand’s ad campaign featuring Karan Johar, his appearance in the films and the cult of celebrity founders.
Tag: influencer marketing
Indian short-form video apps are intimidating competitors for global tech giants: Redseer Strategy Consultants report
Leading Indian short-form video (SFV) players have come close to global players in SFV terms of scale while having similar engagement levels. The Indian SFV market monetisation is at the cusp of a breakout and could potentially be an opportunity of $8-12 billion by 2030.
Weekly Shorts: Tips on influencer marketing for services-based businesses
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Content creators write books to enhance their personal brands
As Indian content creators are becoming authors, publishing houses are also gaining insights about Indian readers.
Weekly Shorts: 7 steps for marketers to get influencer mapping right
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Explained: What is ‘de-influencing’ and how does it work?
US TikTok’s latest brand-related trend is called de-influencing. But what is it? And why do experts think de-influencing is, in some ways, influencing.
Weekly Shorts: How influencer seeding can boost brands’ SEO efforts
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Transparency about brand associations emerges as top reason for influencer trust: ASCI
ASCI’s report also revealed that consumers stayed away from influencers when they sensed a lack of transparency, repetitive content, and over-promotion.
Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023
GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.
Why are content creators becoming entrepreneurs?
Popular influencers like Dolly Singh, Heli Ved, Mumbiker Nikhil and Tech Burner have started their own brands. This, when content creation is seen as a dependable career today. So, why then are they venturing into entrepreneurship? Is it the logical next step after content creation? Storyboard18 finds out.