Tag: social media influencers

LinkedIn’s Top Voice – Badge of honour or mere hook?

Not all voices on the professional networking platform hold equal weight – some offer valuable industry insights, while others may use the platform to promote personal beliefs disguised as professional pronouncements. (Representative image via Unsplash)

Beyond the meticulously crafted profiles that populate LinkedIn feeds lies a simmering debate. The question at the heart of it all: is the Top Voice badge a true mark of distinction or simply a consolation prize in the ever-growing game of online influence?

Local influencers harness regional insights to forge deeper, more personal bonds with audiences: Mrunali Dedhia

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

Mrunali Dedhia, Vice President, Chtrbox says brands are increasingly drawn to local influencers for their micro-communities to drive targeted engagement and conversations.

Explained: What TDS on freebies for social media influencers and doctors means for brands

Among 16 to 24-year-olds daily Snapchatters, nearly 78 percent do not use X (Twitter), 55 percent are not on Facebook and 25 percent do not use YouTube every day. (Representational Image via Unsplash)

TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.