influencers – storyboard18

ASCI’s Manisha Kapoor calls out Linkedfluencers

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

The CEO and general secretary of the ad industry’s self-regulatory body talks to Storyboard18 about transparency standards, legal regulations and her expectations from Linkedfluencers.

Govt’s influencer guidelines to bring accountability, transparency

The government is set to introduce rules to regulate social media influencers, including penalizing them by as much as ₹50 lakh for failing to disclose financial ties with brands. (Representational image: Galen Crout via Unsplash)

Influencers could face fines of as much as ₹50 lakh for failing to disclose ties with brands.

What TikTok’s possible comeback means for brands & creators

Representative Image via Unsplash

Brands will have to think like creators and original TikTokers will possibly not put all their eggs in one basket this time around if the app makes a comeback in India.