The company has a vast network of more than 3.5 million creators, encompassing 90% of global influencers with over one million followers.
Tag: influencer marketing
53 percent consumers distrust influencer content: Survey
Despite the high level of distrust, the survey also reveals that a substantial portion of the audience still places varying degrees of trust in influencer content, suggesting opportunities for influencers and brands to rebuild and strengthen this trust through authenticity and transparency.
Micro vs Macro influencers – what works best for your brand
As stated by Rubeena Singh, country manager India & MENA, AnyMind Group, choosing between micro and macro influencers should not be an either/or proposition but a strategic decision based on the specific goals, budget, and target audience of a campaign.
The rise of the everyday influencer: How authenticity is winning over mass appeal
The evolving consumer preferences towards authentic and relatable content suggest that micro-influencers will remain a valuable asset for brands, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.
The games of #sponsored: May the most authentic influencer win
Brands need to crack the code on the influencer’s audience. Are they real people, or just a mirage of likes?
Crackdown on finfluencers: SEBI bars regulated entities from associating with ‘unregistered finfluencers’
SEBI stated that it shall be the responsibility of the registered entity to ensure that the person with whom it is associated does not indulge in prohibited activities.
Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’
Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.
OML to expand its AI-powered influencer marketing tech Hypothesis globally
Only Much Louder’s Hypothesis is targeting growth in the Asia-Pacific Region, the Middle East, Africa, and the USA by 2025.
SEBI mandates AV disclosures for mainboard public issues; Includes disclosure against relying on finfluencer content
The provisions of the circular will become applicable on or after July 1, 2024, on a voluntary basis and October 1, 2024, onwards on a mandatory basis.
ICubesWire launches InfluenceZ to reshape influencer marketing collaborations
InfluenceZ leverages ICubesWire’s expertise in AI and ML technologies, integrating seamlessly with the company’s Data Management Platform (PIE) to provide brands with insights into the influencer marketing landscape.