Tag: influencer marketing

Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

The post had the reply section segmented, with one half batting for Mamaearth and its products while the others shared similar sentiments as Aditi.

Ghazal Alagh, who is the co-founder of Honasa Consumer, maker of Mamaearth brand, and a shark from the inaugural season of Shark Tank India, recently recounted her meeting with Smriti Irani, Union Cabinet Minister for Women & Child Development and Minority Affairs, who is also an MP from the Amethi Lok Sabha constituency. Taking to… Continue reading Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

Sharan Hegde raised Rs10 crore in 1 hour from Nikhil Kamath. Find out how.

The 1% Club is a members-only platform founded by Sharan Hegde and Raghav Gupta. (From left to right: Sharan Hegde, Nikhil Kamath, Abhijeet Pai and Raghav Gupta)

The startup known as The 1% Club, established by Sharan Hegde and Raghav Gupta, secured a funding of Rs 10 crore from Gruhas, co-founded by Nikhil Kamath, the founder of Zerodha, and Abhijeet Pai from the Puzzolana Group.

Havas Media India partners with KlugKlug to elevate influencer marketing for brands

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and vernacular influencers.

National Creators Award: How will it disrupt the influencer marketing landscape?

The creator economy, which is expected to grow profoundly by 2027, as per a recent media report, worldwide, there are 207 million content creators. As estimated by Kalaari Capital, a venture capital fund, in 2022, there were 80 million creators in India. (Image source: Unsplash)

Storyboard18 speaks to Rubeena Singh, country manager India & MENA at AnyMind Group, and Manisha Kapoor, chief executive officer and secretary general, Advertising Standards Council of India, on the new initiative.

UNIQLO’s Nidhi Rastogi on partnership with Katrina Kaif and new summer collection

Nidhi Rastogi says UNIQLO's AIRism range was co-developed with engineers from Japanese fabric manufacturer Toray Industries and utilises fibers that are thinner than a human hair to provide the ultimate comfort, whatever the temperature.

Nidhi Rastogi, Marketing Director at UNIQLO India says Katrina is someone whose style aligns seamlessly with UNIQLO’s LifeWear philosophy of simplicity, functionality, and timelessness.

Jay Shetty: All you need to know about the influencer and the scandal

Recently, the life coach has come under scrutiny after The Guardian claimed he fabricated aspects of his life story and plagiarised several of his social media posts.

The influencer and life coach Jay Shetty claimed to have found inspiration from a monk in 2007, whom he followed to India. However, his friends within Iskcon stated he was already involved with Iskcon before 2007, questioning the authenticity of his narrative.

Creator-led, discovery commerce to dominate ‘shoppertainment’ trends for 2024

Technology is not new to retail and going forward, AI will play a pivotal role in shoppertainment, especially through augmented reality. (Image source: Unsplash)

As consumers look for holistic and engaging experiences, the convergence of shopping and entertainment not only drives loyalty and sales but also sets the stage for the next level of growth in digital shopping and how different platforms are presenting this cohesive experience.