Tag: influencer marketing

Crackdown on finfluencers: SEBI bars regulated entities from associating with ‘unregistered finfluencers’

Following a detailed investigation, SEBI concluded that Bharti and his company lured novice and inexperienced investors into the stock market with promises of high returns.

SEBI stated that it shall be the responsibility of the registered entity to ensure that the person with whom it is associated does not indulge in prohibited activities.

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

OML to expand its AI-powered influencer marketing tech Hypothesis globally

Influencer marketing has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape.

Only Much Louder’s Hypothesis is targeting growth in the Asia-Pacific Region, the Middle East, Africa, and the USA by 2025.

SEBI mandates AV disclosures for mainboard public issues; Includes disclosure against relying on finfluencer content

The content of the AV must be factual, non-repetitive, non-promotional and shall not be misleading in any manner, the circular stated, adding that the AV shall also be made available on digital/social media platforms of the Issuer and AIBI.

The provisions of the circular will become applicable on or after July 1, 2024, on a voluntary basis and October 1, 2024, onwards on a mandatory basis.

ICubesWire launches InfluenceZ to reshape influencer marketing collaborations

For creators, InfluenceZ opens doors to collaborations with global brands, offering a personalized media kit. The platform also features a payment system and provides real-time updates on the latest trends, ensuring creators are always at the forefront of the influencer marketing wave. (Image source: iCubesWire)

InfluenceZ leverages ICubesWire’s expertise in AI and ML technologies, integrating seamlessly with the company’s Data Management Platform (PIE) to provide brands with insights into the influencer marketing landscape.

International Creators Day: Payal Gaming on the scarcity of female role models in gaming industry

To fellow young women starting their creative journeys, stay courageous and resilient. With dedication and persistence, you can turn your dreams into realities, says Payal Dhare.

“I aim to address the scarcity of female role models in the gaming industry and inspire young girls to pursue their dreams of a full-time career in gaming and content creation,” says Payal Gaming aka Payal Dhare.