Tag: influencer marketing

The rise of the everyday influencer: How authenticity is winning over mass appeal

While micro-influencer marketing may face some hurdles, its peak in India might still be a few years away. The continuous expansion of digital connectivity and the increasing penetration of social media in tier 2 and tier 3 cities provide ample opportunities for growth, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.

The evolving consumer preferences towards authentic and relatable content suggest that micro-influencers will remain a valuable asset for brands, writes Vaibhav Gupta, Co-Founder and Chief Product Officer, KlugKlug.

The games of #sponsored: May the most authentic influencer win

According to the new circular, any person or entity providing stock-market education must avoid providing investment advice or making performance claims unless they are registered with SEBI. (Representational image via Unsplash)

Brands need to crack the code on the influencer’s audience. Are they real people, or just a mirage of likes?

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

OML to expand its AI-powered influencer marketing tech Hypothesis globally

Influencer marketing has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape.

Only Much Louder’s Hypothesis is targeting growth in the Asia-Pacific Region, the Middle East, Africa, and the USA by 2025.

SEBI mandates AV disclosures for mainboard public issues; Includes disclosure against relying on finfluencer content

The content of the AV must be factual, non-repetitive, non-promotional and shall not be misleading in any manner, the circular stated, adding that the AV shall also be made available on digital/social media platforms of the Issuer and AIBI.

The provisions of the circular will become applicable on or after July 1, 2024, on a voluntary basis and October 1, 2024, onwards on a mandatory basis.

ICubesWire launches InfluenceZ to reshape influencer marketing collaborations

For creators, InfluenceZ opens doors to collaborations with global brands, offering a personalized media kit. The platform also features a payment system and provides real-time updates on the latest trends, ensuring creators are always at the forefront of the influencer marketing wave. (Image source: iCubesWire)

InfluenceZ leverages ICubesWire’s expertise in AI and ML technologies, integrating seamlessly with the company’s Data Management Platform (PIE) to provide brands with insights into the influencer marketing landscape.

International Creators Day: Payal Gaming on the scarcity of female role models in gaming industry

To fellow young women starting their creative journeys, stay courageous and resilient. With dedication and persistence, you can turn your dreams into realities, says Payal Dhare.

“I aim to address the scarcity of female role models in the gaming industry and inspire young girls to pursue their dreams of a full-time career in gaming and content creation,” says Payal Gaming aka Payal Dhare.

2.48 million profiles out of 8 million exhibit credible followers on Instagram: Report

The newly introduced "Teen Accounts" will come with several new features designed to safeguard younger users

A lot of the fake follower farming is happening in India, then Brazil and Indonesia. Suppliers of synthetic followers (humanly managed profiles of dubious quality, sold as real followers) are largely from Russia and Turkey,” said Kalyan Kumar, Co-Founder, Klug Klug India.