Tag: influencer marketing

International Creators Day: Payal Gaming on the scarcity of female role models in gaming industry

To fellow young women starting their creative journeys, stay courageous and resilient. With dedication and persistence, you can turn your dreams into realities, says Payal Dhare.

“I aim to address the scarcity of female role models in the gaming industry and inspire young girls to pursue their dreams of a full-time career in gaming and content creation,” says Payal Gaming aka Payal Dhare.

2.48 million profiles out of 8 million exhibit credible followers on Instagram: Report

Meta stated that the feature is part of its ongoing effort to incorporate AI into various areas of its platforms, including comments, feeds, groups, and search.

A lot of the fake follower farming is happening in India, then Brazil and Indonesia. Suppliers of synthetic followers (humanly managed profiles of dubious quality, sold as real followers) are largely from Russia and Turkey,” said Kalyan Kumar, Co-Founder, Klug Klug India.

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

Several popular YouTubers have received offers of substantial sums by many politicians, often in the millions of rupees, to conduct interviews, particularly in the months leading up to the election, writes Yasin Hamidani, Director, Media Care Brand Solutions.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

EY’S Amiya Swarup dissects influencer marketing, role of ASCI and media agencies

Amiya Swarup, EY partner says that In the past few years, there have been some celebrities buying followers. Thus, brands always take a back seat in this case; they don't really trust the numbers which an influencer is claiming to have. Therefore authentic engagement is crucial.

Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.

Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

The post had the reply section segmented, with one half batting for Mamaearth and its products while the others shared similar sentiments as Aditi.

Ghazal Alagh, who is the co-founder of Honasa Consumer, maker of Mamaearth brand, and a shark from the inaugural season of Shark Tank India, recently recounted her meeting with Smriti Irani, Union Cabinet Minister for Women & Child Development and Minority Affairs, who is also an MP from the Amethi Lok Sabha constituency. Taking to… Continue reading Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

Sharan Hegde raised Rs10 crore in 1 hour from Nikhil Kamath. Find out how.

The 1% Club is a members-only platform founded by Sharan Hegde and Raghav Gupta. (From left to right: Sharan Hegde, Nikhil Kamath, Abhijeet Pai and Raghav Gupta)

The startup known as The 1% Club, established by Sharan Hegde and Raghav Gupta, secured a funding of Rs 10 crore from Gruhas, co-founded by Nikhil Kamath, the founder of Zerodha, and Abhijeet Pai from the Puzzolana Group.