Tag: influencer marketing

66 percent brands report creator-led content delivers more ROI over traditional ads: Ogilvy

The importance of influencing a better tomorrow will continue to impact influencer content too. (Representative Image: Sticker Mule via Unsplash)

Gen Z are Christmas shopping on TikTok for the first time and influencers are witnessing revenue opportunities through livestreaming over traditional subscription models, states Ogilvy’s Red Paper.

We are giving Bharat Ratnas to actors promoting Pan Masala: Revant Himatsingka, aka Foodpharmer

Revant Himatsingka said, "I sometimes empathise with brands, because if everyone is lying and you don’t, you may fall behind. If customers were aware that brand A is clean and brand B is not, then they would pay extra for A, but right now, they are not aware of this. That’s why I am trying to educate customers how to read labels." (Image by @foodpharmer via Instagram)

Revant Himatsingka on his journey since the Bournvita controversy, being called a de-influencer and how he deals with brands in his line of fire.

45 percent of Indian short-form video users reside in semi-urban and rural centers : Redseer

Content led by the ‘hook and hero’ narrative is effective in reaching out to diverse user demographics. SFV platforms are home to original and relatable content which is seen to have grown to 99 percent in 2023, in comparison to 92 percent in 2022. (Representative Image: Florian Schmetz via Unsplash)

The Tiktok ban of 2020 left a major content gap that was quickly filled by the rise of both Indian and international short-form video (SFV) platforms, states Redseer report.

Pains and perils of sex-ed creators

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

“We have reached Mars but have a Stone Age opinion about pleasure, particularly in Indian society,” writes Raj Armani.

Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs

The creator economy has also transitioned from primarily being ad-driven to diversifying into other monetisation channels like microtransactions and subscriptions. (Representative Image: TheRegisti via Unsplash)

Newer monetisation channels beyond advertising, like micro transactions are bringing 3X more revenue to content creators making venture capital investors bullish on the sector.

Creator Economy Summit: Financial content is good for market; it should be regulated but not banned, say experts

For success in the field of content creation, Hegde said that influencers or content creators need to go deep into their understanding of the fintech product they want to talk about, make the right connects and work really hard. (Image source: Sharan Hegde via X)

The regulation of financial advice from influencers has been a hot topic of discussion over the last few months with many influencers coming under the scanner for promising assured returns.

Creator Economy Summit: I was one of the first actors in the game of seeking equity from startups, says Suniel Shetty

The veteran actor has invested in several startups, including jewellery brand MetaMan, NFT marketplace Colexion, health-tech startup Vieroots, wellness nutrition brand BodyFirst and fitness brand Aquatein, among others.

At Moneycontrol Creator Economy Summit 2023, the Bollywood star talks about dealing with box office failures, managing his money, and his favourite cricket player.

Creator Economy Summit: India a critical market for YouTube, will continue to influence strategy, says Ishan John Chatterjee

Ishan John Chatterjee is also betting on the latest AI advances to make it easier for creators to make content and maintain its position as a preferred platform for them.

While mobile devices continue to dominate usage on YouTube, Chatterjee said living room screens have been the fastest growing surface in India for the last five years.