influencer marketing – Page 4

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

Several popular YouTubers have received offers of substantial sums by many politicians, often in the millions of rupees, to conduct interviews, particularly in the months leading up to the election, writes Yasin Hamidani, Director, Media Care Brand Solutions.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

EY’S Amiya Swarup dissects influencer marketing, role of ASCI and media agencies

Amiya Swarup, EY partner says that In the past few years, there have been some celebrities buying followers. Thus, brands always take a back seat in this case; they don't really trust the numbers which an influencer is claiming to have. Therefore authentic engagement is crucial.

Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.

Nykd’s Preeti Gupta on social taboos around lingerie and more

Preeti Gupta, Business Head, Nykd by Nykaa

Preeti Gupta, Business Head, Nykd by Nykaa talks about how many women worldwide are not happy with their breast size and how Nykd is playing a role to contribute to conversations around body positivity.

Experts vs influencers: Digital PR alternatives to link building

Around 64% of the brands allocate 5%-20% of their annual budget to influencer marketing, according to the latest report by Influencer.in.

Influencer marketing is a $5 billion industry in the U.S. and in India, it is projected to grow to Rs 28 billion by 2026.

Havas Media India partners with KlugKlug to elevate influencer marketing for brands

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and vernacular influencers.

UNIQLO’s Nidhi Rastogi on partnership with Katrina Kaif and new summer collection

Nidhi Rastogi says UNIQLO's AIRism range was co-developed with engineers from Japanese fabric manufacturer Toray Industries and utilises fibers that are thinner than a human hair to provide the ultimate comfort, whatever the temperature.

Nidhi Rastogi, Marketing Director at UNIQLO India says Katrina is someone whose style aligns seamlessly with UNIQLO’s LifeWear philosophy of simplicity, functionality, and timelessness.