Tag: influencer marketing

Two influencers accused of a million dollar fraud continue to inspire people on Instagram

Meanwhile, hundreds of investors in India rue the loss of their investments, due to bad judgements and poor research. (Representative Image: Claudio Schwarz via Unsplash)

A CNBCTV18.com and Moneycontrol exclusive: According to the Enforcement Directorate, the money collected from the investors were moved to other companies and entities which were related to the perpetrators, without the knowledge of the “gullible investors”.

Onsitego partners with Hardik Pandya to increase awareness about device protection plans

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 percent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.

Weekly Shorts: Instagram influencers for this holiday season

The next few months will be tricky for many brands and marketers. The holiday sale season will kick off next month with Halloween, followed by Black Friday and Cyber Monday 2023. The challenge be to create buzz leading up to the event with the help of the right influencers. (Representative Image: Maddi Bazzocco via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Gaming influencers – How would 28 percent GST affect marketing spends on influencers?

As per Rohit Agarwal,founder and chief executive officer, AlphaZegus, in the influencer space, the imposition of 28 percent GST is less of a concern than recession, which is a greater concern. (Representative Image: AronPW via Unsplash)

Starting October 1, a 28 percent GST will be imposed on the face value of both games of skill and games of chance. Storyboard18 connected with an influencer and industry experts to understand the impact of the levy on brands’ marketing spends on influencers and therefore, the influencer economy.

Media Buying Fraud to Influencer Marketing Deceit; Need to clean-up, rebuild India’s digital marketing ecosystem

Multiple social media platforms are working towards launching a creator marketplace, where brands can discover relevant creators to collaborate with. This is expected to drive more transparency and enable brands to make better data-driven decisions for influencer marketing campaigns. (Representative Image: Elio Santos via Unsplash)

The 50,000 crores digital advertising industry needs a common measurement and that is possible only when the industry decides to collaborate on shared codes.

Weekly Shorts: Five influencer-brand strategies for maximizing sales

Engage your audience with interactive challenges or contests related to holiday themes. It helps by encouraging user-generated content and creating a sense of community around your brand. (Representative Image: Volodymyr Hryshchenko via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Freedom of speech is fine, it must not cross the line, Sebi chief hits out at finfluencers

Buch highlighted the collaborative efforts between SEBI and the financial industry to explore sachetisation strategies for mutual funds. She pointed out that while the industry currently deems a Rs. 500 monthly SIP (Systematic Investment Plan) as profitable, there is a need to make smaller denominations, such as Rs. 100 or Rs. 250, economically viable. (Image source: Moneycontrol)

Several investigations by Moneycontrol have found these finfluencers associated with broking firms or mutual fund houses, which are SEBI-regulated entities.