influencer marketing – Page 5

SLICE® ropes in actress Nayanthara as brand ambassador

Actress Nayanthara

With Nayanthara on board, Slice® aims to strengthen its connection with audiences, reaffirming its status as the leading beverage for mango enthusiasts.

Creator-led, discovery commerce to dominate ‘shoppertainment’ trends for 2024

Technology is not new to retail and going forward, AI will play a pivotal role in shoppertainment, especially through augmented reality. (Image source: Unsplash)

As consumers look for holistic and engaging experiences, the convergence of shopping and entertainment not only drives loyalty and sales but also sets the stage for the next level of growth in digital shopping and how different platforms are presenting this cohesive experience.

Entrepreneur Nikhil Kamath launches WTF Fund to empower India’s emerging content creators

The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent.

This initiative aims to revolutionise the landscape for burgeoning talent, empowering the next generation of influencers.

Watch out for the most influential influencer marketing trends of 2024

Around 64% of the brands allocate 5%-20% of their annual budget to influencer marketing, according to the latest report by Influencer.in.

Artificial intelligence is becoming an integral part of influencer marketing strategies. In 2024, marketers can expect more sophisticated AI tools for influencer discovery and matching.

66 percent brands report creator-led content delivers more ROI over traditional ads: Ogilvy

The importance of influencing a better tomorrow will continue to impact influencer content too. (Representative Image: Sticker Mule via Unsplash)

Gen Z are Christmas shopping on TikTok for the first time and influencers are witnessing revenue opportunities through livestreaming over traditional subscription models, states Ogilvy’s Red Paper.

We are giving Bharat Ratnas to actors promoting Pan Masala: Revant Himatsingka, aka Foodpharmer

Revant Himatsingka said, "I sometimes empathise with brands, because if everyone is lying and you don’t, you may fall behind. If customers were aware that brand A is clean and brand B is not, then they would pay extra for A, but right now, they are not aware of this. That’s why I am trying to educate customers how to read labels." (Image by @foodpharmer via Instagram)

Revant Himatsingka on his journey since the Bournvita controversy, being called a de-influencer and how he deals with brands in his line of fire.

45 percent of Indian short-form video users reside in semi-urban and rural centers : Redseer

Content led by the ‘hook and hero’ narrative is effective in reaching out to diverse user demographics. SFV platforms are home to original and relatable content which is seen to have grown to 99 percent in 2023, in comparison to 92 percent in 2022. (Representative Image: Florian Schmetz via Unsplash)

The Tiktok ban of 2020 left a major content gap that was quickly filled by the rise of both Indian and international short-form video (SFV) platforms, states Redseer report.

Pains and perils of sex-ed creators

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

“We have reached Mars but have a Stone Age opinion about pleasure, particularly in Indian society,” writes Raj Armani.

Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs

The creator economy has also transitioned from primarily being ad-driven to diversifying into other monetisation channels like microtransactions and subscriptions. (Representative Image: TheRegisti via Unsplash)

Newer monetisation channels beyond advertising, like micro transactions are bringing 3X more revenue to content creators making venture capital investors bullish on the sector.

Creator Economy Summit: Financial content is good for market; it should be regulated but not banned, say experts

For success in the field of content creation, Hegde said that influencers or content creators need to go deep into their understanding of the fintech product they want to talk about, make the right connects and work really hard. (Image source: Sharan Hegde via X)

The regulation of financial advice from influencers has been a hot topic of discussion over the last few months with many influencers coming under the scanner for promising assured returns.