Influencer marketing is a $5 billion industry in the U.S. and in India, it is projected to grow to Rs 28 billion by 2026.
Tag: influencer marketing
Havas Media India partners with KlugKlug to elevate influencer marketing for brands
The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and vernacular influencers.
National Creators Award: How will it disrupt the influencer marketing landscape?
Storyboard18 speaks to Rubeena Singh, country manager India & MENA at AnyMind Group, and Manisha Kapoor, chief executive officer and secretary general, Advertising Standards Council of India, on the new initiative.
UNIQLO’s Nidhi Rastogi on partnership with Katrina Kaif and new summer collection
Nidhi Rastogi, Marketing Director at UNIQLO India says Katrina is someone whose style aligns seamlessly with UNIQLO’s LifeWear philosophy of simplicity, functionality, and timelessness.
Jay Shetty: All you need to know about the influencer and the scandal
The influencer and life coach Jay Shetty claimed to have found inspiration from a monk in 2007, whom he followed to India. However, his friends within Iskcon stated he was already involved with Iskcon before 2007, questioning the authenticity of his narrative.
SLICE® ropes in actress Nayanthara as brand ambassador
With Nayanthara on board, Slice® aims to strengthen its connection with audiences, reaffirming its status as the leading beverage for mango enthusiasts.
Creator-led, discovery commerce to dominate ‘shoppertainment’ trends for 2024
As consumers look for holistic and engaging experiences, the convergence of shopping and entertainment not only drives loyalty and sales but also sets the stage for the next level of growth in digital shopping and how different platforms are presenting this cohesive experience.
Entrepreneur Nikhil Kamath launches WTF Fund to empower India’s emerging content creators
This initiative aims to revolutionise the landscape for burgeoning talent, empowering the next generation of influencers.
Watch out for the most influential influencer marketing trends of 2024
Artificial intelligence is becoming an integral part of influencer marketing strategies. In 2024, marketers can expect more sophisticated AI tools for influencer discovery and matching.
66 percent brands report creator-led content delivers more ROI over traditional ads: Ogilvy
Gen Z are Christmas shopping on TikTok for the first time and influencers are witnessing revenue opportunities through livestreaming over traditional subscription models, states Ogilvy’s Red Paper.