Tag: influencer marketing

Finfluencer Abhishek Kar admits to giving ‘buy’ and ‘sell’ calls in disguise, violates SEBI norms

Social media ads emerge as a highly effective channel, with a significant majority leveraging them to stay abreast of festive deals and offers, showcasing the growing influence of digital platforms in today's festive market.(Representative Image: Gilles Lambert via Unsplash)

This reveals the manner in which unregistered people sell investment advice to get subscribers for their trading courses.

Weekly Shorts: Trick or treat? Best Halloween influencer marketing campaigns

Every year, brands go out of their way to create exciting Halloween campaign ideas to captivate holiday season shoppers. For them, Halloween influencers are the go-to advertising channels. Influencers, with their authentic connections and relatable content, help you maximize holiday sales. (Representative Image: Nick Fewings via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Health, financial influencers to alter content to meet ASCI rules

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

Influencers endorsing products that claim health benefits must have relevant qualifications such as medical degrees or certification in nursing, nutrition, dietetics, physiotherapy and psychology, among others.

SEBI and Finfluencers: Regulator proposes to restrict regulated entities’ association with unregistered finfluencers

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

The Sebi-registered entities or intermediaries should have no relation with the unregistered finfluencers for any promotion or advertisement of their services, the paper proposed.

Weekly Shorts: Tap the right holiday influencers during festive and winter season

Choosing the right holiday influencers to amplify your enticing Halloween, Black Friday, Cyber Monday, Christmas, and even Diwali deals stands as the pivotal task. (Representative Image: Toni Hukkanen via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

AI led Kofluence partners with ASCI

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

Weekly Shorts: Influencer brand trip: effective or controversial?

Tourism is a visible showcase, using creativity to help spark conversation around the dramatic changes on the ground and shatter prejudice. (Representative Image: Annie Spratt via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Disha Patani joins Insight Cosmetics as brand ambassador; promotes holistic beauty and safe skincare

Patani's dedication to fitness and overall well-being aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products for all beauty enthusiasts.

As the face of Insight Cosmetics, Disha Patani champions the cause of using products that enhance one’s beauty without compromising skin health.