Revant Himatsingka on his journey since the Bournvita controversy, being called a de-influencer and how he deals with brands in his line of fire.
Tag: influencer marketing
45 percent of Indian short-form video users reside in semi-urban and rural centers : Redseer
The Tiktok ban of 2020 left a major content gap that was quickly filled by the rise of both Indian and international short-form video (SFV) platforms, states Redseer report.
Pains and perils of sex-ed creators
“We have reached Mars but have a Stone Age opinion about pleasure, particularly in Indian society,” writes Raj Armani.
Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs
Newer monetisation channels beyond advertising, like micro transactions are bringing 3X more revenue to content creators making venture capital investors bullish on the sector.
Creator Economy Summit: Financial content is good for market; it should be regulated but not banned, say experts
The regulation of financial advice from influencers has been a hot topic of discussion over the last few months with many influencers coming under the scanner for promising assured returns.
Creator Economy Summit: I was one of the first actors in the game of seeking equity from startups, says Suniel Shetty
At Moneycontrol Creator Economy Summit 2023, the Bollywood star talks about dealing with box office failures, managing his money, and his favourite cricket player.
Creator Economy Summit: India a critical market for YouTube, will continue to influence strategy, says Ishan John Chatterjee
While mobile devices continue to dominate usage on YouTube, Chatterjee said living room screens have been the fastest growing surface in India for the last five years.
Two influencers accused of a million dollar fraud continue to inspire people on Instagram
A CNBCTV18.com and Moneycontrol exclusive: According to the Enforcement Directorate, the money collected from the investors were moved to other companies and entities which were related to the perpetrators, without the knowledge of the “gullible investors”.
Onsitego partners with Hardik Pandya to increase awareness about device protection plans
As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 percent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.
Olympic and World Champion Neeraj Chopra becomes brand ambassador for JSW Group
JSW Sports – the sporting arm of the JSW Group has had a holistic approach to athlete development.