influencer marketing – Page 7

SEBI and Finfluencers: Regulator’s “nudge” a correction in the wild market of India’s financial influencers

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

SEBI’s crackdown on finfluencers is a timely intervention nudging them to tread more carefully, writes Kunwar Raj, a financial content creator and founder of fintech firm Unfinance.

Weekly Shorts: How brands can accelerate engagement through paid promotions

Pouring paid media dollars behind influencer content can be your ticket to stand out amid the fierce competition and a way to reach new and untapped audiences. (Representative Image: JJ Ying via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Will you drink oat milk if Ajinkya Rahane tells you to? OATEY’s founders seem to think so

Rahane’s association with OATEY allows the brand to reach a wider audience, both domestically and internationally, amplifying its brand awareness and impact. (Image sourced from Moneycontrol)

Ajinkya Rahane, who has come on board as investor and brand ambassador is expected to play a crucial role in persuading consumers to make the shift to healthy beverages.

Just because something is legal, does not mean it is ethical: Revant Himatsingka aka the FoodPharmer

The interview also addressed the topic of the onslaught of legal notices that Himatsingka received. He reveals that he tries to be strategic with his timings when he is posting a controversial video in the hopes that lawyers aren’t working. (Image sourced from @TheWholeTruthFoodsYT)

Revant Himatsingka addresses getting legal notices, advocates for local food and questions the legitimacy of Bollywood celebrities who act as health influencers.

Food influencer Foodpharmer calls out brands for using refined flour in brown, multi-grain breads

Revant Himatsingka goes on to explain that white bread is filled with maida, which lacks the fiber since the germ and bran layers of wheat are removed during refinement. He also adds that brown breads in India are also not healthy.

Himatsingka took to LinkedIn to talk about how most bread brands end up using refined flour (maida) as their first ingredient despite marketing their breads as “whole wheat” or “multigrain.”

Weekly Shorts: Tips for authentic influencer marketing strategies

The definition of OTT broadcasting service has also been revised, which now includes social media creators, who post regularly.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Influencers should be regulated without inhibiting their creativity, Meesho’s Vidit Aatrey

Vidit Aatrey, Founder and CEO, Meesho

Vidit Aatrey says that while regulation is a broad and subjective topic and a lot also depends on what kind of regulations are being introduced.

Out of the 8 crore plus creators in India, brands are currently engaging with a mere 20,000

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Singapore-based creator tech company Animeta, in its report highlights the limited access brands have in the country.

Ashish Chanchlani becomes India’s top influencer on Meta’s Threads: Report

With 14.5 million followers on Instagram and 29 million subscribers on YouTube, Ashish Chanchlani holds a prominent position in the top influencer line-up, appealing to audiences across demographics.

CarryMinati and Triggered Insaan follow next on the list.

Vishal Dhupar NVIDIA’s MD – Asia South on AI disrupting advertising, WPP deal and more

Vishal Dhupar, MD, Asia-South, NVIDIA. (Image sourced via Twitter)

NVIDIA’s MD – Asia South Vishal Dhupar talks to Storyboard18 about the impact and effectiveness of AI on industries including advertising and marketing.