What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Tag: influencer marketing
Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022
Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.
Weekly Shorts: Instagram influencers for this holiday season
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Gaming influencers – How would 28 percent GST affect marketing spends on influencers?
Starting October 1, a 28 percent GST will be imposed on the face value of both games of skill and games of chance. Storyboard18 connected with an influencer and industry experts to understand the impact of the levy on brands’ marketing spends on influencers and therefore, the influencer economy.
Media Buying Fraud to Influencer Marketing Deceit; Need to clean-up, rebuild India’s digital marketing ecosystem
The 50,000 crores digital advertising industry needs a common measurement and that is possible only when the industry decides to collaborate on shared codes.
Weekly Shorts: Five influencer-brand strategies for maximizing sales
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Freedom of speech is fine, it must not cross the line, Sebi chief hits out at finfluencers
Several investigations by Moneycontrol have found these finfluencers associated with broking firms or mutual fund houses, which are SEBI-regulated entities.
SEBI, Finfluencers: Should finfluencers be viewed as being similar to media outlets?
The proposed SEBI standards appear to be geared toward SEBI-registered firms, but little thought is given to simplifying registration, writes finfluencer Sharan Hegde.
Finfluencer Abhishek Kar admits to giving ‘buy’ and ‘sell’ calls in disguise, violates SEBI norms
This reveals the manner in which unregistered people sell investment advice to get subscribers for their trading courses.
Weekly Shorts: Trick or treat? Best Halloween influencer marketing campaigns
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.