Tag: influencer marketing

AI led Kofluence partners with ASCI

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

Weekly Shorts: Influencer brand trip: effective or controversial?

Tourism is a visible showcase, using creativity to help spark conversation around the dramatic changes on the ground and shatter prejudice. (Representative Image: Annie Spratt via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Disha Patani joins Insight Cosmetics as brand ambassador; promotes holistic beauty and safe skincare

Patani's dedication to fitness and overall well-being aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products for all beauty enthusiasts.

As the face of Insight Cosmetics, Disha Patani champions the cause of using products that enhance one’s beauty without compromising skin health.

SEBI and Finfluencers: Regulator’s “nudge” a correction in the wild market of India’s financial influencers

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

SEBI’s crackdown on finfluencers is a timely intervention nudging them to tread more carefully, writes Kunwar Raj, a financial content creator and founder of fintech firm Unfinance.

Weekly Shorts: How brands can accelerate engagement through paid promotions

Pouring paid media dollars behind influencer content can be your ticket to stand out amid the fierce competition and a way to reach new and untapped audiences. (Representative Image: JJ Ying via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Will you drink oat milk if Ajinkya Rahane tells you to? OATEY’s founders seem to think so

Rahane’s association with OATEY allows the brand to reach a wider audience, both domestically and internationally, amplifying its brand awareness and impact. (Image sourced from Moneycontrol)

Ajinkya Rahane, who has come on board as investor and brand ambassador is expected to play a crucial role in persuading consumers to make the shift to healthy beverages.

Just because something is legal, does not mean it is ethical: Revant Himatsingka aka the FoodPharmer

The interview also addressed the topic of the onslaught of legal notices that Himatsingka received. He reveals that he tries to be strategic with his timings when he is posting a controversial video in the hopes that lawyers aren’t working. (Image sourced from @TheWholeTruthFoodsYT)

Revant Himatsingka addresses getting legal notices, advocates for local food and questions the legitimacy of Bollywood celebrities who act as health influencers.

Food influencer Foodpharmer calls out brands for using refined flour in brown, multi-grain breads

Revant Himatsingka goes on to explain that white bread is filled with maida, which lacks the fiber since the germ and bran layers of wheat are removed during refinement. He also adds that brown breads in India are also not healthy.

Himatsingka took to LinkedIn to talk about how most bread brands end up using refined flour (maida) as their first ingredient despite marketing their breads as “whole wheat” or “multigrain.”