Tag: influencer marketing

Health, financial influencers to alter content to meet ASCI rules

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

Influencers endorsing products that claim health benefits must have relevant qualifications such as medical degrees or certification in nursing, nutrition, dietetics, physiotherapy and psychology, among others.

SEBI and Finfluencers: Regulator proposes to restrict regulated entities’ association with unregistered finfluencers

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

The Sebi-registered entities or intermediaries should have no relation with the unregistered finfluencers for any promotion or advertisement of their services, the paper proposed.

AI led Kofluence partners with ASCI

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

Weekly Shorts: Influencer brand trip: effective or controversial?

Tourism is a visible showcase, using creativity to help spark conversation around the dramatic changes on the ground and shatter prejudice. (Representative Image: Annie Spratt via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Disha Patani joins Insight Cosmetics as brand ambassador; promotes holistic beauty and safe skincare

Patani's dedication to fitness and overall well-being aligns with Insight Cosmetics' mission of offering a wide range of safe and toxic-free products for all beauty enthusiasts.

As the face of Insight Cosmetics, Disha Patani champions the cause of using products that enhance one’s beauty without compromising skin health.

SEBI and Finfluencers: Regulator’s “nudge” a correction in the wild market of India’s financial influencers

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

SEBI’s crackdown on finfluencers is a timely intervention nudging them to tread more carefully, writes Kunwar Raj, a financial content creator and founder of fintech firm Unfinance.

Weekly Shorts: How brands can accelerate engagement through paid promotions

Pouring paid media dollars behind influencer content can be your ticket to stand out amid the fierce competition and a way to reach new and untapped audiences. (Representative Image: JJ Ying via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Will you drink oat milk if Ajinkya Rahane tells you to? OATEY’s founders seem to think so

Rahane’s association with OATEY allows the brand to reach a wider audience, both domestically and internationally, amplifying its brand awareness and impact. (Image sourced from Moneycontrol)

Ajinkya Rahane, who has come on board as investor and brand ambassador is expected to play a crucial role in persuading consumers to make the shift to healthy beverages.