influencer marketing – Page 9

Influencer marketing in the spotlight: Balancing regulation and government collaboration

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.  (Representative Image: My Life Through A Lens via Unsplash)

Minister Piyush Goyal met with 50 influential digital content creators to explore partnerships and collaborations for government schemes

Weekly Shorts: Here are emerging influencer marketing trends of 2023

Brands, too, realise the power of meaningful bonds in driving customer purchase decisions. Pizza Hut, Muddy Bites, Canon, and Budweiser are some big-name brands prioritizing authentic influencer content. (Representative image: Karsten Winegeart via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Income Tax Department cracks down on social media influencers for tax evasion

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Under the new regulations, influencers with an income of Rs 2 lakhs and above annually are subject to a tax rate of 30 percent on their gross income.

Influencer marketing industry projected to be worth $2.8 – 3.5 Bn by 2028: Redseer report

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Influencer marketing has gained much momentum in last 12 months as it helps brand improve its reach to their target audience more effectively. With an estimated 3.5 to 4 Mn influencers to choose from, brands need a robust solution to discover and engage with the right influencers and overcome existing challenges in the market.

Not an endorsement: Rajeev Chandrasekhar on ad featuring finfluencer using govt logo

One of the concerns cited by these organisations is that OTT service providers are already regulated under the IT Act 2000 which will be replaced by the upcoming Digital India Act (DIA). Therefore, such consultations should form part of Digital India Act and any other additional consultations by regulators like TRAI will also lead to overlap of regulatory structure. (Image by Jessica Tan via Unsplash)

The IT minister clarified on Twitter in response to an ad on digital safety featuring fininfluencer CA Rachna Ranade along with the Ministry of Electronics and Information Technology and G20 logos.

Weekly Shorts: 5 unique 4th of July influencer marketing campaigns by brands

The 4th of July is indeed an important event for American families. But it is an equally essential marketing opportunity for brands to establish an emotional connection with customers. (Representative Image: Hugo Ruiz via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Health and wellness influencers under scanner; Govt to release special guidelines

Byju’s wanted to exit its jersey sponsorship deal with the BCCI in December 2022. In the past, the ed-tech company spent millions of dollars on marketing and advertising. (Representational image by Christian Lendi via Unsplash)

Various ministries and authorities are working together to introduce special guidelines for finance (finfluencers), health and wellness influencers.

Weekly Shorts: Five ways for long lasting influencer relationships

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

SEBI takes action against finfluencer PR Sundar: paves way for regulatory compliance in influencer marketing

Behind the glossy facade, the advertising industry seems to be built on disrespect and delayed payments.

The move highlights the need for regulatory compliance in the financial advisory space, as concerns have been raised on the authenticity and legality of financial advice provided by influencers.

In a first, SEBI acts against finfluencer PR Sundar, options trader not allowed to trade for a year

Upon examination, it was observed that P R Sundar offered the advisory services via his website www.prsundar.blogspot.com. The fees collected in lieu of services was received via a payment gateway linked to the bank account of Mansun Consultancy Pvt. Ltd. held with ICICI Bank Ltd, according to the settlement order. (Image source: Twitter - @PRSundar64)

In a first case of action against a finfluencer (financial influencer), market regulator SEBI has penalised and barred renowned youtuber and options trader PR Sundar from trading for a year over alleged violation of investment advisers norms.