Revant Himatsingka addresses getting legal notices, advocates for local food and questions the legitimacy of Bollywood celebrities who act as health influencers.
Tag: influencer marketing
Food influencer Foodpharmer calls out brands for using refined flour in brown, multi-grain breads
Himatsingka took to LinkedIn to talk about how most bread brands end up using refined flour (maida) as their first ingredient despite marketing their breads as “whole wheat” or “multigrain.”
Weekly Shorts: Tips for authentic influencer marketing strategies
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Influencers should be regulated without inhibiting their creativity, Meesho’s Vidit Aatrey
Vidit Aatrey says that while regulation is a broad and subjective topic and a lot also depends on what kind of regulations are being introduced.
Out of the 8 crore plus creators in India, brands are currently engaging with a mere 20,000
Singapore-based creator tech company Animeta, in its report highlights the limited access brands have in the country.
Ashish Chanchlani becomes India’s top influencer on Meta’s Threads: Report
CarryMinati and Triggered Insaan follow next on the list.
Vishal Dhupar NVIDIA’s MD – Asia South on AI disrupting advertising, WPP deal and more
NVIDIA’s MD – Asia South Vishal Dhupar talks to Storyboard18 about the impact and effectiveness of AI on industries including advertising and marketing.
Zerodha’s CEO and co-founder Nithin Kamath on financial literacy and why finfluencers need regulation.
Finfluencers are new-age personal finance consultants who create digital content on social media. Their genre is one of the fastest-growing content universes online. Recently, there has been a universal call for tighter regulations for finfluencers who have taken over the internet.
Why are creators and marketing agencies liking Threads more than Twitter?
Longer-form writing, Instagram’s vast user base, and none of Twitter’s incessant negativity. Creators and influencer marketing agencies are Liking Threads over Twitter. For now.
Weekly Shorts: Affiliate influencer marketing – the cost-effective solution
Under affiliate influencer marketing, you compensate creators based on the sales made by the affiliate links — unique links or discount codes — included in the content.