Popular YouTuber Ashish Chanchlani has become the most followed Indian influencer on Meta’s new Twitter-like platform – Threads. Chanchlani’s journey to stardom began on Vine, where he quickly gained followers and fame with his comedic content, earning the moniker “Ashish Chanchlani Vines”. His popularity also spread to Instagram and eventually YouTube.
With 14.5 million followers on Instagram and 29 million subscribers on YouTube, Chanchlani holds a prominent position in the top influencer line-up, appealing to audiences across demographics.
Read More: Threads could add $8 billion to Meta’s annual revenue by 2025
Indian influencers set up Threads as soon as the platform was launched. The platform has emphasised on authentic and relatable content that seems to have resonated with both content creators and audiences, promoting an organic growth of influence.
Read More: Instagram to introduce its branded content tools on Threads
Twitter’s rival Threads by Instagram made some big headlines recently. Threads became the fastest growing app as it registered over 100 million users in the first five days of its launch. It’s still early days to predict if brands will aggressively start Thread-ing. But, according to a report by CNBC, Threads is already seeing a drop in daily user numbers. Not just that but the time users are spending on the app is also on the decline.
Read More: Why are creators and marketing agencies liking Threads more than Twitter?