The responsibilities of Publicis Media will be to look into the platform’s media planning and buying efforts.
Author: Kashmeera Sambamurthy
AKQA’s co-founder Tom Bedecarre passes away at 70
As AKQA’s former co-founder and chairman, Tom Bedecarre led the global expansion of the digital marketing and technology services firm from North America to Europe, Asia and Latin America.
Havells India elevates Rahul Murgai to Executive Vice President
Rahul Murgai previously led Havells India as global senior vice president – international business division.
Dentsu Creative Isobar wins integrated creative mandate for Forevermark
The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.
Global Pioneers Summit 2025 Special
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies’ CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.
Bookstrapping: The Paradox of surging authors and dwindling readers
In this week’s bookstrapping, Reeta Ramamurthy Gupta highlights that while the ease of publishing has led to a proliferation of books, the attention economy remains fiercely competitive.
Emvies 2025: Wavemaker & Mondelez India adjudged as the ‘Best Media Agency’ and ‘Best Media Client’ of the year
Mindshare India with 570 points stood second and EssenceMediacom with 275 points stood third.
Aadhaar Authentication impossible, gaming companies tell Madras High Court
The court questioned whether the regulations could genuinely be deemed arbitrary or excessive, especially considering the potential harm caused by real-money gaming.
Ad agency Mother overhauls its global leadership team
Felix Richter has been named the global CCO. Teri Miller has been appointed as global chief client officer, and Katay Mackay-Sinclair has taken the position of global chief brand officer. Chris Gallery has been named as the global chief strategy officer.