Author: Kashmeera Sambamurthy

Bookstrapping: Trillions by Robin Wigglesworth

In Trillions, Robin Wigglesworth explains why the indexing revolution has saved investors, billions of dollars in fees and has shaken up the investment industry. It has also created a more democratized landscape - allowing small investors access to diversified portfolios previously available to institutional investors only, reviews Reeta Ramamurthy Gupta. (Image Source: Amazon)

Robin Wigglesworth’s book traces the development of the idea that hedge funds and investors can never do better than an index fund in the long run., highlights Reeta Ramamurthy Gupta in her review.

Indian digital advertising industry to grow at a CAGR of 19.09%: Dentsu India

The key trends influencing the MarTech sector include the increasing role of artificial intelligence in personalised marketing and the strategic importance of first-party data in a future where third-party cookies are becoming obsolete. (Image Source: Unsplash)

E-commerce and digital retail are major contributors, with MarTech tools enhancing customer experiences through AI-driven personalization and advanced analytics, highlighted Dentsu India’s ‘Martech Landscape in India’ report.

Santosh Padhi launches independent advertising agency ‘Into Creative’

Into Creative will help brands find that Big Directional Idea — not a line that lives in communication, but a big bang of an idea that can penetrate deep into the brand universe, further added the agency in its statement.

Yogesh Rijhwani will lead creative, Tania Dey Strategy and Digital, Namrata Gosavi will lead design and digital, while Gargi Vegiraju will be the business lead. And, Santosh Padhi and Ayesha Ghosh will be involved with all aspects of the agency.

Tata Motors names Vicky Kaushal as its brand ambassador; to be the face of ‘Tata Curvv’ campaign

Vicky Kaushal highlighted, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice."

Apart from being the face of Tata Curvv campaign, which will be launched this IPL, Vicky Kaushal will also play a key role across multiple brand initiatives.

Brands to invest ₹550 crore in influencer-led campaigns during IPL 2025: Qoruz

During IPL 2024, brands such as JioCinema, Star Sports India, Dream 11, Puma, Swiggy, Zomato, Cricbuzz and Paytm dominated influencer-driven engagements. (Image source: @IPL via X)

The top industries expected to drive this spending based on past trends include entertainment and streaming platforms (30 percent), FMCG (25 percent), consumer electronics (15 percent), e-commerce & D2C brands (15 percent), automobile industry (10 percent), and others (five percent), as stated by influencer marketing and intelligence platform, Qoruz.

CNN-News18 unveils enhanced viewer experience, celebrates 3-year milestone as India’s No. 1 English news channel

The new screen architecture also breaks down the traditional barriers between television and digital. Rooted in the philosophy of ‘One Screen, One Form, One Stream,’ every piece of content created is now inherently TV and digital-ready, ensuring a seamless transition across platforms.

The news channel’s refreshed aesthetics introduce a cleaner, sleeker look, designed to provide a superior on-screen experience to viewers.

BESTSELLER India appoints Sumit Dhingra as Country Director

With over two decades of experience in the fashion and lifestyle industry, Sumit Dhingra is experienced across general management, brand building, retail expansion, and strategic growth.

Sumit Dhingra will succeed Vineet Gautam, who stepped down as country director last year.

Delhi HC proclaims ‘TAJ’ as a well-known trademark

The court had stated that the Indian Hotels Company Ltd (IHCL), known for its Taj Hotels Resorts and Palaces, incorporated in 1902, and a part of the Tata Group, was not just one of the pioneers of the hospitality industry in India, but around the globe too, highlighted an ET report. (Image Source: YouTube)

The court had mentioned that ‘TAJ’ had achieved the status of well-known trademark due to their long duration usage in wide geographical areas of their use, their knowledge amongst the general public etc.

Bajaj Auto re-appoints Rajiv Bajaj as MD & CEO

Under Rajiv Bajaj's leadership, in December 2024, Bajaj Auto was recognised as the “Outstanding Company of the year” at India Business Leader Awards (IBLA) - 2024 by CNBC-TV18 India.

Rajiv Bajaj, who joined Bajaj Auto Ltd in 1990, has been its managing director since April 2005.