Author: Kashmeera Sambamurthy

Opinion Trading platforms demand regulations | MIB warns OTT platforms against publishing obscene, pornographic content

The rapid rise of opinion trading platforms in India has sparked intense debate over their legality and regulations. While some view them as skill-based financial instruments, others argue they resemble gambling. However, the opinion trading companies now urge the government to regulate them.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Tata Power partners with Amazon Web Services to drive consumer-centric energy transition in India

Tata Power has laid a robust digital foundation by migrating 23 mission-critical applications to AWS using Amazon Elastic Kubernetes Service (EKS). This shift enhances scalability, security, and real-time operational efficiency across key areas such as power generation, renewables, grid management, sales, and finance. (Image Source: PCMag)

Tata Power is strengthening operational efficiencies, enhancing grid resilience, and empowering its large consumer base, spread across multiple states, to be active participants in India’s clean energy future and transition to a low-carbon economy.

Clare Lawson named Global President of Ogilvy One

In her new role, Clare Lawson will collaborate with Kent Wertime, CEO of Ogilvy One, and its global leadership team to deliver exceptional value to Ogilvy One's clients worldwide.

In her new role, Clare Lawson will enhance the agency’s capabilities and services globally while nurturing key client partnerships and continuing to lead the team in EMEA.

Firefox Bikes appoints Ashwani Gautam as CEO

An alumnus of IIT BHU and IIM Ahmedabad, Ashwani Gautam has held key leadership roles across consumer durables, healthcare, power, and automation industries.

In his new role at Firefox, Ashwani Gautam will be responsible for strengthening the brand’s market leadership, expanding its retail and digital presence, and enhancing product innovation to meet the evolving needs of cycling enthusiasts in India.

Airbnb bookings from India for Chiang Mai jump by 40%

Airbnb created “Airbnb’s eGuide to Chiang Mai”, offering an insider’s perspective on one of Thailand’s most vibrant destinations. (Image Source: Expedia)

Millennials and Gen Z from India are adding Chiang Mai to their bucket list and driving travel interest accounting for almost 90 percent of Chiang Mai Airbnb bookings in the first three quarters of 2024.

KFC India in the hunt for a ‘social first agency’

Further, KFC India also highlighted that 'interested' agencies could comment on the LinkedIn post, and they will take a call 'if they vibe'. (Representative image by Syed Hussaini via Unsplash)

KFC India’s specifications were that the agency should be specialised in meme marketing, should understand the pulse of GenZ, and should be able to attract the attention of the social media addicts.

Practo appoints Jagnoor Singh as COO

In his new role, Jagnoor Singh will be working closely with Shashank ND, co-founder and CEO at Practo, to expand Practo’s footprint and accelerate its reach to drive impact in the healthcare sector.

Jagnoor Singh will focus on building robust processes, relentless execution, and driving accelerated growth. He will spearhead our go-to-market (GTM) strategies, driving deeper penetration into existing markets and entry into new markets.

ASCI signs MoU with the online gaming federations to protect consumers against offshore betting ads

Since the kickoff of the MoU in January 2025, ASCI has flagged 413 ads of offshore betting to the Ministry of Information and Broadcasting and processed 12 advertisements for potential violation of ASCI’s RMG guidelines. (Image Source: Media)

The MoU between ASCI and the online gaming industry federations establishes a framework to address these challenges through a special monitoring cell that will focus on screening and reporting offshore betting and gambling advertisements to the concerned ministries.