Author: Kashmeera Sambamurthy

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Rohitash Srivastava brings two decades of experience as a communication planner, experience strategist, and brand consultant to the role, having worked across advertising agencies, brand consulting, and tech consulting firms.

Rohitash Srivastava joins 82.5 Communications in an internal group movement from Ogilvy India (North), where he led the strategic planning function, shaping strategies for some of India’s most iconic brands, including The Coca-Cola Company’s Sparkling and Hydration portfolio, GSK’s Eno, Dabur India, Perfetti, Mother Dairy and RSPL Group, among others.

WPP acquires data collaboration platform InfoSum

By integrating InfoSum’s capabilities with WPP Open – WPP’s intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure, stated the company in a statement.

Misleading ad case: Kerala HC stays order against Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

Kerala High Court has granted a three months stay in the criminal proceedings against Patanjali Ayurved’s promoters, Baba Ramdev and Acharya Balkrishna, and Divya Pharmacy.

Cheil SWA appoints Jitender Dabas as CEO of Cheil X

Jitender Dabas joins from McCann Worldgroup, where he was the Chief Operating Officer and Chief Strategy Officer for India, as well as the Head of Effectiveness for APAC.

Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA.

Unilever acquires personal care brand Wild

Wild is distributed through direct-to-consumer, digital commerce and retail channels, primarily in the UK, Europe, and the US. The terms of the deal were not disclosed.

Launched in the UK in 2020, Wild is a digitally native brand which has built a consumer base through its direct-to-consumer and retail model, stated the company in its statement.

NPCI names Sohini Rajola as Executive Director – Growth

Sohini Rajola will drive the widespread adoption of NPCI's payment solutions. She will lead product enhancement initiatives in alignment with strategic goals and market needs and drive innovative marketing strategies, spearhead business development, and go-to-market plans of the organisation.

Prior to joining NPCI, Sohini Rajola was the Asia Pacific Regional Head at Western Union and served as the Digital Banking Head and Cards Head at Axis Bank before that.

Publicis Media bags LinkedIn’s global media mandate

This appointment comes post a week after LinkedIn named R/GA as its global strategic creative agency for LinkedIn Ads. (Image Source: Unsplash)

The responsibilities of Publicis Media will be to look into the platform’s media planning and buying efforts.

AKQA’s co-founder Tom Bedecarre passes away at 70

Tom Bedecarre was also an investor and advisor for Silicon Valley startups.

As AKQA’s former co-founder and chairman, Tom Bedecarre led the global expansion of the digital marketing and technology services firm from North America to Europe, Asia and Latin America.