Author: Kashmeera Sambamurthy

Jasleen Kaur G joins Bata India as Head of Category Marketing

Jasleen Kaur G began her career as a journalist with The Hindu and then joined Canon India as executive - marketing and planning, where she rose to head the company as senior executive - digital marketing and PR.

In her new role, Jasleen Kaur G will be leading the marketing portfolio of brands- Bata, Hush Puppies, Weinbrenner, Bubble Gummers, Nine West, Power, Floatz and North Star.

Media Dialogues: CXOs on marketing’s measures of excellence and AI impacts

In a conversation with CNBC-TV18, the awards jury—Shailendra Katyal, MD of Lenovo; Deepika Bhan, President of Packaged Foods at Tata Consumer Products; Rohit Bhasin, Head of Propositions, Consumer Bank, and CMO at Kotak Mahindra Bank; and Rohit Dadwal, CEO & Board Member at MMA Global APAC and Global Head of SMARTIES—discussed the essence of marketing excellence and what truly defines it. (From left to right: Deepika Bhan, Rohit Bhasin and Shailendra Katyal)

In a conversation with CNBC-TV18, the awards jury—Shailendra Katyal, MD of Lenovo; Deepika Bhan, President of Packaged Foods at Tata Consumer Products; Rohit Bhasin, Head of Propositions, Consumer Bank, and CMO at Kotak Mahindra Bank; and Rohit Dadwal, CEO & Board Member at MMA Global APAC and Global Head of SMARTIES—discussed the essence of marketing excellence and what truly defines it.

Ad war erupts in Maharashtra as Mahayuti, MVA trade barbs on final day of campaigning

A full-page ad by Mahayuti features several newspaper headlines (in English, Hindi and Marathi) listing incidents that took place under the UPA rule, from the 26/11 Mumbai terror attacks to Bombay serial blasts to scam during Covid pandemic. The caption read: “MVA - Say no to Congress”. (Image source: Moneycontrol)

Both parties published hard-hitting newspaper ads targeting each other on the final day of campaigning.

HCLSoftware appoints Vikrant Chowdhary as Senior Vice-President and Country Head

Vikrant Chowdary will play a key role in leading HCLSoftware’s Make in India commitment of being the largest India-based global enterprise software products company.

In this role, Vikrant Chowdhary will lead HCLSoftware’s India region business for growth and innovation across India’s critical sectors, including Enterprise, BFSI, and Government segments.

Dream11 launches ‘Guru Home’, aims to empower 50,000 creators by 2028

At the same time, it will give sports fans unprecedented access to verified experts thereby reinforcing user trust, safety, and transparency. (Image source: Dream11)

This feature not only provides content and insights to improve team formulation strategies but also offers Gurus a valuable platform to showcase their expertise and build a sustainable source of income.

Former Unilever exec Sandeep Tanwani takes over as Pidilite’s CMO

Sandeep Tanwani began his career with Reliance Industries before moving to Unilever, where he spent over two decades building Unilever's fabric solutions and skincare categories.

In his previous role as Vice President of Unilever Professional & Homecare Transformation, South Asia, Sandeep Tanwani was instrumental in developing a B2B business model for Unilever.

Ashwini Vaishnaw calls for rethinking how digital media platforms should be held accountable for content

Vaishnaw cautioned that the algorithms used by digital platforms often prioritize engagement by promoting sensational or divisive content.

Ashwini Vaishnaw pointed out the lack of verification on digital platforms, where anyone can publish content without accountability. “Since the platforms do not verify whatever is posted on those platforms, who will take the responsibility for the content which is published on the platforms?” he asked.

Ashwini Vaishnaw bats for fair compensation for traditional media outlets by online platforms

Ashwini Vaishnaw also suggested revisiting the "safe harbour" provision, which shields intermediaries from liability for third-party content.

“While the investment that goes behind creating a team of journalists, training them, having editorial processes and methods to check the veracity of news, and taking responsibility for the content is huge both in terms of time and money, they are becoming irrelevant since these platforms are having a very unequal edge in terms of bargaining power vis-a-vis conventional media,” the I&B minister said.