Author: Kashmeera Sambamurthy

Global Pioneers Summit 2025 Special

Speaking at the Storyboard18 Global Pioneers Summit, India’s Union Minister of Communication, Jyotiraditya Scindia, expressed confidence in the nation’s economic trajectory, asserting that the country is crafting a fresh narrative—one that seamlessly integrates its rich heritage with cutting-edge innovation.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

(From left to right: Nestle India's chairman and managing directr Suresh Narayanan, Ogilvy's global CEO Devika Bulchandani, PepsiCo India & South Asia's CEO Jagrut Kotecha, and Colgate-Palmolive(India)'s MD & CEO Prabha Narasimhan)

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies’ CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.

Bookstrapping: The Paradox of surging authors and dwindling readers

"Books in other languages, particularly those from culturally rich regions like Latin America and Europe, are gaining traction now through translation and increased international exposure. Every author is contributing to building a reading culture, even if it is to promote their own book," stated Reeta Ramamurthy Gupta. (Image Source: Unsplash)

In this week’s bookstrapping, Reeta Ramamurthy Gupta highlights that while the ease of publishing has led to a proliferation of books, the attention economy remains fiercely competitive.

Emvies 2025: Wavemaker & Mondelez India adjudged as the ‘Best Media Agency’ and ‘Best Media Client’ of the year

Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. with 380 points was declared as ‘The Best Media Client of the Year’. (Image Source: YouTube)

Mindshare India with 570 points stood second and EssenceMediacom with 275 points stood third.

Aadhaar Authentication impossible, gaming companies tell Madras High Court

Several online gaming companies have already begun implementing TNOGA’s regulations as of March 26. The state government had previously extended the deadline for compliance by six weeks, allowing companies additional time to adjust their operations.

The court questioned whether the regulations could genuinely be deemed arbitrary or excessive, especially considering the potential harm caused by real-money gaming.

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Ad agency Mother overhauls its global leadership team

Felix Richter has been named the global CCO. Teri Miller has been appointed as global chief client officer, and Katay Mackay-Sinclair has taken the position of global chief brand officer. Chris Gallery has been named as the global chief strategy officer.

Brand Origins: Haldiram’s – From a Small Bikaner Shop to a Global Snack Empire

Haldiram’s generates more revenue than McDonald's and Domino’s combined in India, proving that snacks and sweets reign supreme. (Image Source: Web)

Today, Haldiram’s is available in 80+ countries, with a presence in Singapore, the UK, the Middle East, and even Japan. Whether you’re craving Masala Peanuts in Mumbai or Rasgulla in New York, Haldiram’s has become a bridge between Indian flavors and global audiences.