Author: Kashmeera Sambamurthy

Global Ads Spotlight: When a car can mean a job. How Renault’s ‘Cars to Work’ tackles mobility and unemployment

‘Cars to Work’ campaign by Renault did gain recognition where it won the Grand Prix for the Sustainable Development Goals category at the Cannes Lions Festival in 2024. (Snippets from the campaign)

In France, Renault offered temporary use of cars to individuals living more than 50 kilometers from their new jobs.

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’

‘It Has to Be Heinz’, an attempt to restore its dwindling market share and reaffirm its much coveted position and importance in the daily lives of people, is a reminder that to create something remarkable, following the principle of KISS (Keep It Simple Silly) and an honest approach goes a long way in spreading out the message to the world. (Snippets from the campaign)

Launched in 1869, Heinz is no stranger to brand-building. But in an age of shifting consumer loyalty and rising competition, this campaign marks a timely and effective reminder of the power of clarity, nostalgia, and brand identity. Read more in today’s Global Ads Spotlight.

ShareChat names Manohar Charan as Co-founder

Manohar Charan began his career at Evalueserve as an analyst, investment research, and then joined Datamonitor as an analyst. Then, he joined RBS Markets and International Banking as an analyst, and was elevated to associate.

Manohar Charan will continue handling the responsibilities of a chief financial officer.

Prakash Magdum appointed as MD of NFDC

Prakash Magdum has also worked with various government media units across states such as Assam and Kerala, and notably served as the Defence Spokesperson in Thiruvananthapuram, stated a media report.

Previously, Prakash Magdum served as the director of the National Film Archive of India (NFAI) in Pune.

Global Ads Spotlight: When a wedding invitation exposes the tragedy of child marriage

UN Women, who collaborated with leaders and decision makers, mailed the wedding cards to the lawmakers of Pakistan, with optimism brimming in order to materialise the objective of the campaign.(Stills from the campaign)

A powerful campaign by UN Women Pakistan turned child brides’ imagined wedding invitations into a striking call for legal reform against child marriage.