Bookstrapping: In a conversation with Scaling Mount UPSC’s author Sajjan Yadav

“I cleared my exams in the pre-internet days. I was from Hisar, Haryana and I went to Jawahar Book Depot and asked for the IAS books. That’s all. Today, the internet is making it easier, but people who want to join a preparatory course, often move cities,” Sajjan Yadav noted in his conversation with Reeta Ramamurthy Gupta. (Image Source: Amazon)

Scaling Mount UPSC’s author Sajjan Yadav, in his conversation with Reeta Ramamurthy Gupta, cautioned that the first few years of being in service would require passion and diligence in order to sail through the tide.

A watershed judgment: Google illegally monopolised adtech, says US judge

In India, the referee owns the game and the ad market runs through a single gatekeeper - Google. (Image Source: Unsplash)

The argument is that Google’s dominance in the search engine market—holding over 90 percent market share—is maintained not solely through superior products but through strategic agreements that suppress competition.

L&T Finance unveils TV commercial for business loan with Jasprit Bumrah

The Business Loan offered by LTF has some specific features that make them a ‘Game Changer’. This includes a digital process that streamlines loan applications, enabling businesses to access funds quickly and efficiently.

The TV commercial highlights LTF’s Business Loan features such as a fully digitised process, quick loan disbursal, and App-based withdrawal facility for diverse and evolving business needs.

Snap names Grace Kao as CMO

Grace Kao began her career at TBWAChiat|Day, and then went on to work across Goodby, Silverstein & Partners, Yahoo, Pandora, Instagram, and Spotify.

Grace Kao previously held the position of vice president, consumer and business marketing.

Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

The campaign won the Grand Prix at the Dubai Lynx Awards in Creative Commerce, Direct, and Glass: The Award for Change, following it with earning a Wood Pencil at the D&AD Awards. (Stills from the campaign)

The 2019 liquidity crisis sent shockwaves through Lebanon’s economy, unraveling lives and futures – most devastatingly for women. Amid the turmoil, Puck’s ‘Selfless Shelves’ initiative offered more than just support; it carved out a lifeline. Explore the full story and campaign in today’s Global Ads Spotlight.

BBDO India’s CEO Suraja Kishore quits

Suraja Kishore began his career at Mudra Communications as the director - brand communications, and then joined Lowe Lintas as senior vice president. Then, he was the national planning director at Publicis Groupe, and held the position of executive planning director at McCann Worldgroup.

Suraja Kishore has worked across Mudra Communications, Lowe Lintas, Publicis Groupe, McCann Worldgroup.

AnyMind Group strengthens leadership team with five appointments including Chief Product Officer

Kosuke Sogo, chief executive officer and co-founder, AnyMind Group, said, “These appointments mark a significant step forward as we scale our solutions across Asia and beyond. With deep expertise in technology, digital commerce, and fulfillment, we’re strengthening the leadership we need to navigate the next phase of our growth and shape the future of how business is done.”

They are Ryuji Takemoto as chief product officer, Shodai Fujita as country manager of Japan, Kiatisak Watcharapruk as managing director of creator growth, Masaki Okawa as managing director of strategy, and Steven Tan as managing director of Fulfillment.

FCB Group India rebrands to FCB India, unveils a unified agency identity

With this renewed structure, FCB India will house four distinct agency brands—Ulka, Interface, Neo, and Kinnect—each bringing its specialisation and strength while working cohesively to deliver outstanding business results for clients, stated the company in a statement.

As part of this transition, the agency previously referred to as FCB India—a sub-brand within the group—has now been rebranded as FCB Neo.