Author: Kashmeera Sambamurthy

WPP’s chief client officer Shubha George to step down

In a note, Shubha George shared, "At the end of this month, I will be signing out of WPP - after exactly 35 years, and across 7 agencies. I cannot be thankful enough to WPP, for the various roles and responsibilities it gave me along the way - thoughtfully and bravely. And as I bid official goodbye to full-time working, I look back at my professional journey thus far, most fulfilled, grateful and content."

Shubha George has worked across Ogilvy & Mather, JWT, Mindshare, GroupM, MEC and Red Fuse Communications.

GSMA board elects Gopal Vittal as new chair

Gopal Vittal is currently the Vice Chairman and Managing Director of the Bharti Airtel Group and sits on the boards of Bharti Airtel Limited, Airtel Africa PLC and Indus Towers.

Gopal Vittal will oversee the strategic direction of the organisation, which represents the world’s mobile operators and companies in the broader mobile ecosystem.

ASCI report calls for responsible AI adoption in India’s evolving ad industry

The report explores four key areas to provide a comprehensive overview of AI's evolving role in the advertising landscape

The research was conducted by Parallel HQ, a design tech firm. In addition to being supported by Google and Games 24X7, the study is part of the thought leadership work at ASCI Academy which is supported by Diageo, Hindustan Unilever, Mondelez, Nestle, Cipla Health, Coca-Cola, Colgate, PepsiCo, P&G, Kenvue, Bajaj Auto, and Dream Sports.

Bookstrapping: Trillions by Robin Wigglesworth

In Trillions, Robin Wigglesworth explains why the indexing revolution has saved investors, billions of dollars in fees and has shaken up the investment industry. It has also created a more democratized landscape - allowing small investors access to diversified portfolios previously available to institutional investors only, reviews Reeta Ramamurthy Gupta. (Image Source: Amazon)

Robin Wigglesworth’s book traces the development of the idea that hedge funds and investors can never do better than an index fund in the long run., highlights Reeta Ramamurthy Gupta in her review.

Indian digital advertising industry to grow at a CAGR of 19.09%: Dentsu India

The key trends influencing the MarTech sector include the increasing role of artificial intelligence in personalised marketing and the strategic importance of first-party data in a future where third-party cookies are becoming obsolete. (Image Source: Unsplash)

E-commerce and digital retail are major contributors, with MarTech tools enhancing customer experiences through AI-driven personalization and advanced analytics, highlighted Dentsu India’s ‘Martech Landscape in India’ report.

Santosh Padhi launches independent advertising agency ‘Into Creative’

Into Creative will help brands find that Big Directional Idea — not a line that lives in communication, but a big bang of an idea that can penetrate deep into the brand universe, further added the agency in its statement.

Yogesh Rijhwani will lead creative, Tania Dey Strategy and Digital, Namrata Gosavi will lead design and digital, while Gargi Vegiraju will be the business lead. And, Santosh Padhi and Ayesha Ghosh will be involved with all aspects of the agency.

Tata Motors names Vicky Kaushal as its brand ambassador; to be the face of ‘Tata Curvv’ campaign

Vicky Kaushal highlighted, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice."

Apart from being the face of Tata Curvv campaign, which will be launched this IPL, Vicky Kaushal will also play a key role across multiple brand initiatives.