Author: Kashmeera Sambamurthy

Bookstrapping: Damsels, distress and literary prowess

Women's voices in literature have not only created new categories, but also maintained a balanced narrative of the world we live in. (Image Source: Amazon)

In this week’s Bookstrapping, Reeta Ramamurthy Gupta lists down books highlighting women’s voices in contemporary literature.

MAdtech Point: The business of identities

For the first time, holding companies are now taking a clear position to differentiate their product. For a good long time, all media plans or channel plans looked the same, predominantly controlled by the data sets of the walled gardens, writes Gowthaman Ragothaman.

The business of identities will fall into a typical 2 x 2 matrix with the players of ad tech ecosystem on one axis and the approaches to managing identities on the other axis, writes Gowthaman Ragothaman.

WPP announces investment and partnership in Stability AI

The partnership will enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, stated the company in a statement.

Through this partnership, WPP will leverage Stability AI’s open visual media models across image, video, 3D, and audio to craft compelling brand narratives.

Nespresso opens its first boutique in New Delhi

Nespresso and Nestlé India have announced that its official distribution partner in India is Thakral Innovations Pvt Ltd, covering the full range of Nespresso coffee products across all channels.

The new boutique offers coffee enthusiasts an immersive experience, showcasing Nespresso’s range of high-quality coffees and state-of-the-art machines, stated the company in a statement.

Britannia Industries’ CEO and Executive Director Rajneet Singh Kohli steps down

During his stint at Britannia Industries, Kohli led the expansion into new food and beverage categories by driving product innovation and building trusted brands; as aligned with Board of Directors.

Rajneet Singh Kohli began his career at Color Steels, and went on to work across RR Financial Consulting, Asian Paints, The Coca-Cola Company, and Domino’s.

FCB Group India appoints Hariharan Nurani as CFO

His understanding of the media landscape and strategic foresight will drive FCB Group India's financial growth and operational efficiency, stated the company in a statement.

Hariharan Nurani began his career in the Indian media industry with companies such as Ogilvy, Mudra, and GroupM.

Federal Bank names Vidya Balan as its brand ambassador

(Image Source: Left to Right - K.V.S. Manian, Managing Director & CEO, Federal Bank, actor Vidya Balan, first-ever brand ambassador, M V S Murthy, Chief Marketing Officer, Federal Bank at the official announcement of Federal Bank)

M V S Murthy, chief marketing officer of the Bank said that actor Vidya Balan was a very strategic choice to capture the attention across geographies, genders and generations.