Kashmeera Sambamurthy – Page 4

NPCI launches a national campaign with new brand positioning

The campaign seeks to build trust, emphasize NPCI’s impact, and foster greater inclusivity in India’s payments landscape, further highlighted the company.

In addition to showcasing real-life use cases, the ‘Always Forward’ campaign aims to inspire India’s next generation of strivers—young students, tech enthusiasts, and entrepreneurs—to embrace digital payments and actively participate in the evolving digital economy.

CXO Moves: Exec movements across Xiaomi India, Castrol, Publicis Media, SPNI and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between in the past two weeks. (Representational image via Unsplash)

Executive moves in the world of brands and agencies.

How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars

After more than 35 years, we still remember this ad as it dealt with a grave matter like dowry with a light touch and catalysed the trend of film stars starring in ads. (Stills from the ad)

Pan Parag’s famous ‘Baraati’ ad saw the presence of thespians Shammi Kapoor and Ashok Kumar. Storyboard18 reached out to the creative team, who talked about how the ad came to be.

Bookstrapping: The Essentials of World Religions

With specific chapters dedicated to the origin and ethos of the major religions, Sastry says that any accurate description of the Gods is not possible. In essence, God is the doer and creator, fearless, without hatred, beyond time, yet manifest, unborn, self-existent. How have we misinterpreted such divinity to our own peril, discombobulating a whole populace to choose violence in defense of that which cannot be comprehended, let alone defended by humans, stated Reeta Ramamurthy Gupta in her review. (Image source: Amazon)

In one of the Bookstrapping insights by Reeta Ramamurthy Gupta, it is revealed that social norms such as modes of dress and food are not the core of any religion. The ideology and the teachings are. Religions differ either in their emphasis of a certain practice or a few philosophical and theological issues.

State expectations, be clear about outcomes: Roshni Das of Intel

Roshni Das, Vice President, Global Marketing (Innovation) & India Region CMO, Intel Corporation, talks about burnout, her work, the life hacks she swear by and the advice she has for GenZ marketers, in a conversation with Storyboard18.

Google India elevates Mansi Khanna to Director, Ads, Brand & Reputation Marketing

In her new role, Mansi Khanna will look into ads marketing for large businesses and SMBs: help businesses in India succeed with Google. Will look into brand and reputation Marketing: Advance how Google contributes to a more engaged and informed society in India.

Mansi Khanna began her career at Inductis as project manager, consulting, and went on to work across Strategic Decisions Group. Her journey at Google began as product marketing manager, SMB global marketing, US.

Noise’s former CMO Gaurav Mehta joins Lilly India as Senior Director – Marketing & Strategic Capabilities

Gaurav Mehta started his career as a project manager at Elephant Design and went on to work across JWT, Brand DNA, iSmart Panache, Yahoo and Zupee. (Image source: LinkedIn)

Gaurav Mehta previously led Noise as chief marketing officer and then as operating director at Rukam Capital.

Moo Deng says no more ‘H for Hippo’, recommends ‘H for Handwashing’ in ‘Confessions of Moo Deng’ video

Along with Moo Deng, Lifebuoy’s AI-powered handwashing teacher AI-Teacher Hippo is a significant leap forward in Lifebuoy's commitment to make handwashing with soap a habit for life for children all over the world, stated the company.

In the video, Moo Deng opines that she is super talented and can do more with her life than becoming another hippo that represents the letter H. When observing the habits of hundreds of humans she sees every day, Moo Deng realizes that the letter H should stand for something more useful to humans: handwashing.

Sony Pictures Networks India appoints Sibaji Biswas as CFO

Sibaji Biswas's career highlights include a 12-year tenure at Vodafone, where he held pivotal roles such as CFO of Vodafone Romania, EVP of Corporate Development, and Head of Procurement.

In this role, Sibaji Biswas will lead SPNI’s financial strategy, planning and corporate finance, to enhance operational efficiency and growth across the company’s multi-channel and digital platforms.

Vipin Unni joins OTT platform aha as CMO

Vipin Unni began his career at Hindustan Unilever as a territory sales incharge and then went on to work across Reliance Infocomm, airtel, and Star TV Network.

Previously, Vipin Unni led Sun TV Network as head of strategy – Malayalam and Telugu cluster.