Author: Kashmeera Sambamurthy

How CCI cornered media giants | CCI raids: Storyboard18 speaks to senior adman | India AdEx to be affected amidst CCI probe

The Competition Commission of India (CCI) has investigated 35 cartel cases in the last five years, minister of finance and corporate affairs Nirmala Sitharaman told the Lok Sabha on Monday.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

CCI raids Indian media agencies, ISA, AAAI, and IBDF – Insights from a senior leader who was questioned

The Competition Commission of India (CCI) has investigated 35 cartel cases in the last five years, minister of finance and corporate affairs Nirmala Sitharaman told the Lok Sabha on Monday.

The CCI’s actions come amid growing scrutiny of advertising industry practices, especially in the context of media buying, pricing transparency, and the role of intermediary bodies.

InspiRAYtion 23: How to put together an inspiring portfolio

"Take the top ten mediums. Do work that displays your mastery over the medium singularly," writes adman Rayomand J Patell. (Image Source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell touches upon the importance of the content in the portfolio as compared to its form that would ultimately help in marketing oneself.

Why AI may never match the human brain!

"Learning was not the core function of the first ever brain that appeared roughly 600 mn years ago in a multicellular body. The brain was meant to help the body steer towards good and away from bad. This established the basis of movement and associative learning," writes Reeta Ramamurthy Gupta. (Image Source: Amazon)

In this week’s Bookstrapping, Reeta Ramamurthy Gupta lists down bookstrapping insights on ‘A brief history of intelligence’ by Max Bennet.

A customer centric approach enables business growth: Abhijeet Sonar, Hansgrohe Group

Abhijeet Sonar of Hansgrohe Group stated, "Balance, intuition, and intelligence. Focus on intuition because it is the gut. Please get out of the house. Please be connected with nature. Have faith. Believe in yourself, be consistent, and disciplined."

Abhijeet Sonar also said that since one plays multiple roles in life, it’s important to know where to detach in order to avoid burnout.

InspiRAYtion 22: The Portfolio – show me what you can create, not what your agency can sell

At the end, Kersy Katrak had said, “You have a gift with words.” Please use it all your life. It will always make you happy. Don’t worry about selling just now, keep writing. Hone your craft, reminisced veteran adman Rayomand J Patell. (Image Source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell speaks fondly of MCM’s (Mass Communication and Marketing) founder Kersy Katrak and how his pearls of wisdom transformed the adman’s professional trajectory.

Bookstrapping: Damsels, distress and literary prowess

Women's voices in literature have not only created new categories, but also maintained a balanced narrative of the world we live in. (Image Source: Amazon)

In this week’s Bookstrapping, Reeta Ramamurthy Gupta lists down books highlighting women’s voices in contemporary literature.

MAdtech Point: The business of identities

For the first time, holding companies are now taking a clear position to differentiate their product. For a good long time, all media plans or channel plans looked the same, predominantly controlled by the data sets of the walled gardens, writes Gowthaman Ragothaman.

The business of identities will fall into a typical 2 x 2 matrix with the players of ad tech ecosystem on one axis and the approaches to managing identities on the other axis, writes Gowthaman Ragothaman.