Author: Kashmeera Sambamurthy

Forbes India W-Power 2025: Self-made women who lead, build, and inspire

The W-Power List 2025 features self-made achievers across finance, entrepreneurship, sports, entertainment, technology, social impact, and governance.

From boardrooms to battlegrounds for change, the women on this year’s list represent a powerful cross-section of India’s progress. They are founders, investors, athletes, artists, advocates, and trailblazers who inspire the next generation to dream bigger and act
bolder.

82.5 Communications India win Tata Consumer Products’ creative mandate

The collaboration is expected to help develop and execute integrated marketing campaigns, enhance the digital presence, manage social media and most importantly tap into the Indian Rising GenZ Gen Alpha mindset.

82.5 Communications has won the account for Tata Coffee Grand Cold Coffee and Himalayan natural mineral water after a multi-agency pitch

Naveen Kukreja moves on from Paisabazaar

Naveen Kukreja began his career at Citibank India as assistant vice president - credit cards, and then joined Capital One Bank. Then, he moved to Aviva India as vice president - customer management and business analytics, and then joined PolicyBazaar as group chief marketing officer and director.

Naveen Kukreja will soon be co-founding a fintech startup along with Paisabazaar’s Gaurav Aggarwal and Sahil Arora, who serve as chief product officer – credit products and chief business officer – lending.

BigBang.Social’s CEO Anurag Iyer steps down

In a note, Anurag Iyer shared, "We built a culture rooted in creativity, ambition and a never say never attitude. We established a strong foundation for future growth and innovation by always experimenting with A.I., data and analysis. Which is why legacy brand like Unilever, Flipkart, Diageo Myntra and many more have partnered with almost every campaign with us."

Anurag Iyer has worked across Contract Advertising, Zee Networks, Haymarket SAC Publishing, ByteDance and Glance.

Rediffusion Kolkata wins the creative mandate of FMCG brand Prabhuji

As the brand prepares to scale its presence nationally and strengthen its consumer connect across evolving market segments, the agency has been entrusted with the end-to-end strategy, from brand positioning to integrated campaigns and content across media platforms.

Rediffusion will work closely with the Prabhuji team to build a strong and differentiated brand voice that stands for authenticity, quality, and cultural rootedness.

ASCI modifies influencer guidelines; update for health and finfluencers

Regulatory bodies like ASCI have brought much-needed clarity to influencer marketing, but it’s also surfaced a significant challenge: ensuring consistent compliance across a diverse creator base, particularly among micro and nano influencers who may not fully grasp regulatory nuances. This gap in understanding can lead to non-compliance, risking penalties and causing brands to hesitate when partnering with smaller creators. (Image Source: Digital @ HEC Montreal)

Now influencers need to be qualified and declare such qualifications only where technical information and advice are provided.

Behind-the-scenes: Making of the Brooke Bond Taj Mahal Tea’s ‘Chai Bansuri’ and HUL’s creative bets

It has taken almost eight months from brief to execution to build and execute this campaign. (Stills from the campaign)

Storyboard18 connected with the creative team from Ogilvy and Hindustan Unilever’s vice president Ishtpreet Singh who spoke about the genesis of the campaign and its challenges.

Global Ads Spotlight: A powerful tribute to unity and a message of forgiveness

Created and produced by ad agency Scholz & Friends, FAZ featured a 102 year old holocaust survivor Margot Friedlander. Holding the newspaper in hand which clearly hid her face, she was photographed at the Holocaust memorial in Berlin seated amidst more than 2,700 concrete steles. (Stills from the campaign)

In its centennial edition, Frankfurter Allgemeine Zeitung paid tribute to Holocaust survivors, urging the world to rise above hatred and embrace unity.

PepsiCo appoints Jonnie Cahill as SVP & CMO, International Foods

Jonnie Cahill started his career as senior brand manager - guinness/ Budweiser at Diageo, and was elevated to global marketing manager - guinness. Then, he joined Telefonica as vice president - communications and sponsorships, and then was elevated to CMO.

Jonnie Cahill, previously led The Heineken Company as chief marketing officer.