Author: Kashmeera Sambamurthy

Bookstrapping: T.J. Power’s “The Dose Effect”

"The author highlights that our brain is a survival expert. Therefore, understanding brain chemistry is the key. It empowers us to comprehend the biological basis of our thoughts, emotions, and behaviors. This knowledge can lead to more effective treatments for mental health disorders and foster a greater appreciation for the intricate and delicate balance that governs our inner world," Reeta Ramamurthy Gupta highlighted in her review. (Image Source: Amazon)

Reeta Ramamurthy Gupta highlights that reading T.J. Power’s “The Dose Effect” reminds that recognizing the power of neuro-chemicals allows for more informed discussions about the ethical implications of manipulating these systems. This further encourages a more compassionate and scientifically grounded approach to understanding the human condition.

Today’s marketers must treat Gen AI as their friend: Santosh Singh, Tata Technologies

"Burnout is not about the number of hours we spend working. Burnout is linked to not enjoying what you're doing. If you enjoy what you do, if you find purpose in it, then even if you work for 18 hours, you won't burn out. But if you’re not enjoying what you're doing, then I think one must pursue something new," highlighted Tata Technologies' Santosh Singh.

Santosh Singh, EVP & Global Head- Marketing and BE, also said that the distribution of marketing content is as important as the content itself, and one must focus on that to truly deliver value.

LIC appoints Govind Prasad Agarwal as Additional ED for Marketing, Product Development

During the 34 years of service in the Corporation, Govind Prasad Agarwal has experience of more than 16 years in insurance marketing at various levels of the Corporation. His experience in other operational departments ranges from new business, claims, policy servicing, pension & group schemes to corporate communications. (Image Source: CNBC-TV18)

Govind Prasad Agarwal joined the Life Insurance Corporation of India as assistant administrative officer in 1991.

Darshan Mehta, former MD and CEO of Reliance Brands, dies at 60

In 2024, it had been announced that Darshan Mehta was moving on from Reliance Brands and would transition to a mentorship role within the Reliance Group where he would groom next generation leaders and explore untapped business opportunities, highlighted a report.

During his tenure, Darshan Mehta steered the wheels of RBL and brought over 90 global fashion and lifestyle brands to India.

JIIF deploys ₹60 crore in 25 startups

JIIF has incubated 25 startups through three dedicated cohorts, out of which more than 30% have already raised their seed round. Additionally, 30 seed-stage startups incubated by JIIF till date have demonstrated aggressive month-on-month growth, securing next-round funding at 3x-5x higher valuations. (Image Source: Smart Governance)

Within last seven years of operations, JIIF has backed 108 startups with investments exceeding Rs 260 crores, with 20 startups successfully raising their next rounds this year alone.

McCann Worldgroup names Sumeer Mathur as Chief Strategy Officer

During his time at Dentsu, Sumeer Mathur led the growth vertical through integrated approaches (Creative, CX, Media, and tech), established Dentsu Creative's first strategy department, and promoted "Modern Creativity" combining culture, data, and technology.

Previously, Sumeer Mathur led Dentsu Creative in a similar position.

Sir Martin Sorrell predicts a new era of smarter advertising | Can creator-led brands go the distance? | SC to hear ₹2.5 lakh crore online gaming tax

The Executive Chairman of S4 Capital, Sir Martin Sorrell is no stranger to the seismic shifts in the global market. Speaking about the Donald Trump's tariff policy, he outlined how a decision made in the Rose Garden in White House could very well reshape the very foundation of modern advertising.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Dabur India appoints Sriram Padmanabhan as Head – Healthcare Business

Sriram Padmanabhan has an extensive experience of over 21 years in marketing across categories, sales, strategic planning and P&L management, and has worked with various organisations such as Abbott Nutrition, GSK Consumer Healthcare, Kimberly Clark Lever, Times Internet, Dabur Foods Ltd etc.

Sriram Padmanabhan succeeds Philipe Joseph Haydon, whose cessation from the services of the company will be effective from the close of working hours of July 01, 2025.