Author: Kashmeera Sambamurthy

Pandit Ad Wars | IT firms report stable attrition | Sandeep Sangwan appointed as Castrol’s Global CMO

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

FCB/SIX India announces elevations across senior leadership

From its launch in 2023, FCB/SIX India grew its team threefold to 170 kinnectors. The agency has also onboarded several Indian and global clients, including Crompton, SBI, Polycab, Amazon, HDFC Bank, Plum, Aditya Birla Capital, ZF Aftermarket, among others. (From Left to Right: Salman Shamsi, Dhruv Shah, Ankit Banga and Anmol Dang)

Dhruv Shah has been elevated to Senior Vice President – CX, while Anmol Dang takes on the role of Vice President – Media (West). Salman Shamsi has been elevated to Associate Vice President – Brand Reputation Management.

Xiaomi India’s President Muralikrishnan B steps down

Muralikrishnan B began his career at Asian Paints as an area manager where he headed branch units responsible for overall sales & administration - Sales & Sales promotional plans, forecasting, dealer network management and compliance.

During his stint, Muralikrishnan B was responsible for Operations, Services, Public Affairs & Strategic Projects.

Simply Speaking: Shorts #5 – The bane of biases

“Post hoc, ergo propter hoc” and confirmation bias are two distinct yet interrelated cognitive errors that can lead to faulty reasoning, writes Shubhranshu Singh. (Image source: Clearer Thinking)

Great marketing often blends data insights with gut feeling and market experience. Over-analyzing can crowd out these instincts, resulting in decisions that lack the human touch or miss emotional connection points that data alone can’t predict, writes Shubhranshu Singh in this week’s Simply Speaking.

Yamaha Motor India appoints Itaru Otani as Chairman

Itaru Otani brings over three decades of experience with Yamaha Motor Company, having held key leadership roles across global markets, including Australia, Brazil, and Japan.

Prior to this role, Itaru Otani served as Chief General Manager, leading the Land Mobility Business Operations based out of Japan.

OLX India’s MD & CEO Amit Kumar steps down

Amit Kumar started his career with the OLX Group as the vice president. As the former VP, Kumar grew the business from a pilot being incubated in Delhi NCR to retail presence pan India. He built the end to end product allowing the transactions business to scale. He built a team across of 1000+ people across functions (Product, Operations, Sales, HR, Finance etc.) and geographies grounds up.

Amit Kumar started his career with Britannia Industries as a management trainee and went on to hold various roles in different capacities.