Author: Kashmeera Sambamurthy

DPDP Act: Making sense of the rules for marketers

The Indian DPDP act is the first such privacy regulation which has clearly articulated the need and a role for Consent Manager. This solves very many problems that is plaguing the current ad tech ecosystem. (Image: claudio-schwarz via Unsplash)

From policy to practice, your quick guide to the DPDP Act and draft rules.

PV de-grew in Dec 2024 due to high post-festive inventory, aggressive discounting and limited new launches: FADA

The near-term outlook is that PV should get a boost from new launches, marriage-season demand and promotions—but possible price hikes could temper gains, highlighted FADA. (Image Source: Moneycontrol)

With many buyers deferring purchases of PVs to January, the near term outlook of PV dealers, as mentioned by FADA, is anticipating strong consumer pull from new SUV launches, feature-rich EVs and its maturing EV ecosystem, though price-sensitive buyers and interest rate fluctuations remain watchpoints.

DPDP Act: Tokenisation could ease parental consent implementation

The industry’s challenge lies in creating systems that verify a child’s age and secure parental authorisation without overburdening users or compromising innovation. (Image Source: SiteWALL)

The Indian government’s emphasis on a consent-based framework for Digital Personal Data Protection (DPDP) Act is evident with “consent” being one of the most frequently mentioned terms in the draft rules. While this marks a significant step in protecting user data, industry stakeholders are navigating the nuances of compliance and implementation.

Snap Inc. names Ankit Goyle as Head Of Marketing, India

Ankit Goyle started his career at Google as account manager, and then joined Reid & Taylor as assistant brand manager. Then, Aditya Birla Fashion and Retail roped him in as retail marketing manager, and then he was promoted brand marketing manager, Van Heusen.

Previously, Ankit Goyle led Apple as head – category marketing and demand generation – iPhone and AirPods.

Akasa Air appoints Belson Coutinho as its Chief Operating Officer

Belson Coutinho has been a part of Akasa Air’s executive committee since the airline’s inception in 2022.

In his new role, Belson Coutinho will be responsible for inflight services, airport services, maintenance and engineering, flight operations, IOCC, operational excellence while also spearheading Akasa Air Learning Academy.

SPNI names Rajaraman S as head – content strategy

Rajaraman S began his career as an industrial trainee at Citibank, and then worked as a manager at Hari & Easwaran CAs. Then, he moved to Vijay Television as senior manager - finance, and then he moved to Star TV Network as assistant vice president - finance.

Previously, Rajaraman S held the position of head – office of country manager, India at Disney Star.

Page Industries appoints Karthik Yathindra as CEO

With a career spanning over nine years at Page, Karthik Yathindra played a pivotal role in driving key initiatives and fostering a culture of innovation, teamwork and excellence, stated the company in a statement.

During his tenure with Page, Karthik Yathindra has held several leadership positions, overseeing areas of sales, retail, product, marketing and supply chain.

Goodyear Tire & Rubber Company India names Arvind Bhandari as MD

Arvind Bhandari began his career as an area sales manager at ITC Limited. Then, he joined JWT as an account supervisor, and moved to PepsiCo as brand manager. He joined Nestle India and held the position of marketing manager, and went on to hold senior leadership roles over a period.

Arvind Bhandari will serve for a period of five years or until he retires. He will also be chairman of the board of directors.