Author: Kashmeera Sambamurthy

PHD India wins the integrated media mandate for Atomberg

The account was won post a multi-agency pitch, and will be handled out of the agency's Mumbai office. (Image Source: Web)

As part of the mandate, PHD India’s responsibilities will be to handle the brand’s entire scope of media services and audience-first integrated solutions.

Honasa Consumer’s CMO Anuja Mishra steps down

Anuja Mishra began her career as a summer intern at Reckitt Benckiser, and then moved to Nestle as a national account manager.

Anuja Mishra has worked across Reckitt Benckiser, Nestle, Hewitt Associates, PepsiCo and Godrej Consumer Products Limited.

Bookstrapping – Nalanda: How It Changed The World by Abhay K

Nalanda was never a university built with a blue print. It was initially a stupa in honour of Sariputra, the scholar. Then it became a Vihara for Buddhist monks and finally it evolved into a University (Mahavihara) in the 5th century of the common era, highlights Reeta Ramamurthy Gupta in her review. (Image Source: X)

In this week’s Bookstrapping, reviewer Reeta Ramamurthy Gupta highlights that the Author Abhay K offers a good range of explanations for Nalanda’s decline – foreign invasions, the resurgence of Brahminism and the decline of patronage to Buddhism.

Make sure you are always available at the right place, and at the right time: Mukesh Bajpai, AMD India

AMD India's Mukesh Bajpai stated, "I restrain myself from spending too much time on social media because I want to retain my original thoughts, views and perspectives and not get influenced by too much noise which is going around on social media. But, I normally get my social media mix from LinkedIn, YouTube and Reddit."

Mukesh Bajpai, marketing head, AMD India, says his favourite life hack is plan tomorrow before today ends.

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Rohitash Srivastava brings two decades of experience as a communication planner, experience strategist, and brand consultant to the role, having worked across advertising agencies, brand consulting, and tech consulting firms.

Rohitash Srivastava joins 82.5 Communications in an internal group movement from Ogilvy India (North), where he led the strategic planning function, shaping strategies for some of India’s most iconic brands, including The Coca-Cola Company’s Sparkling and Hydration portfolio, GSK’s Eno, Dabur India, Perfetti, Mother Dairy and RSPL Group, among others.

WPP acquires data collaboration platform InfoSum

By integrating InfoSum’s capabilities with WPP Open – WPP’s intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure, stated the company in a statement.

Misleading ad case: Kerala HC stays order against Baba Ramdev and Acharya Balkrishna

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

Kerala High Court has granted a three months stay in the criminal proceedings against Patanjali Ayurved’s promoters, Baba Ramdev and Acharya Balkrishna, and Divya Pharmacy.

Cheil SWA appoints Jitender Dabas as CEO of Cheil X

Jitender Dabas joins from McCann Worldgroup, where he was the Chief Operating Officer and Chief Strategy Officer for India, as well as the Head of Effectiveness for APAC.

Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA.