Author: Kashmeera Sambamurthy

Britannia created ‘Ting Ting Ti-Ding’ when sonic branding was simply unheard of: Amit Doshi, CMO, Britannia Industries

"A sonic signature tune encapsulates a brand’s immersive and sensory experience. What we hear and what we see have a far greater impact in our memories than anything else. There have been very famous sonic signatures in the past. Intel and Mastercard’s sonic signature tunes have been truly inspiring through the years," Amit Doshi, CMO, Britannia Industries.

Amit Doshi, chief marketing officer, Britannia Industries, reveals to Storyboard18 the iconic signature tune ‘Ting Ting Ti-Ding’s’ total brand recall and how the collaboration with q-commerce firm Zepto aims to create delightful shopper experiences.

Har Ghar Redux: That homes reflect one’s personality still rings true

This year, ‘Har Ghar Kuch Kehta Hai’ once again hit television screens after a span of 22 years. On the reason for re-running the vintage ad in its original form, Piyush Pandey stated that the concept that one’s home is an extension of one’s personality is still relevant and will continue to remain so. (Stills from the campaign)

Asian Paints’ acclaimed ad campaign ‘Har Ghar Kuch Kehta Hai,’ which was released in 2002, resurfaced on TV screens after a span of 22 years. Storyboard18 got in touch with veteran adman Piyush Pandey and Asian Paints MD and CEO Amit Syngle, who touched upon its genesis, challenges, and a lot more.

InspiRAYtion Twelve: Jabberwocky or Narakasura, what will you slay, this Diwali?

Sure, I get that there are real world emergencies and real world challenges. But they have to be the exception not the rule. We’ve all done our Mondays to Thursdays non stop and have the tile marks of our cabin floors on our foreheads to prove it, writes Rayomand J Patell. (Image credit: @jdopat on Instagram)

Unlike the Jabberwocky which is more a metaphor for an impediment in your mind, Narakasura is a real King in mythology, writes adman Rayomand J Patell in this week’s InspiRAYtion.

TP Gopalan Nambiar, BPL founder passes away at 94

The company expanded its fold and included fridges, washing machines, video cassettes followed by other electronic devices, and by the 1990s, was hailed as a giant in India's electronic sector. (Image Source: X via Shashi Tharoor)

TP Gopalan Nambiar founded BPL in 1963 during the ‘License Raj’ era. Nambiar’s son Ajit Nambiar is currently heading as the chairman and chief executive officer of the consumer electronics company.

Bookstrapping: Alok Sama’s ‘The Money Trap’ and Benjamin Graham’s ‘The Intelligent Investor’

Warren Buffet has repeatedly credited Benjamin Graham with being his inspiration. Graham earned returns during the most difficult times including the Great Depression- he beat the market by an average of roughly 5 percentage points- between 1936 and 1956, highlights Reeta Ramamurthy Gupta. (Image source: Amazon)

The Intelligent Investors’ timeless grasp of investing is miles apart from The Money Traps’ world of espionage, threats, sharp suited lawyers and honey traps, highlights Reeta Ramamurthy Gupta in her review.

Route Mobile wraps up Route Amplify 2.0 with powerful discussions on AI, Security, and the Future of Digital Communication

Route Amplify has once again proven to be the definitive platform for shaping the future of communication. With the innovations and partnerships unveiled, Route Mobile and its partners are set to continue leading the charge into the next frontier of customer engagement, security, and digital identity.

The event brought together industry leaders, innovators, and key players from around the globe, focusing on crucial topics such as AI, customer engagement, and security. With insightful keynotes and panel discussions, the conclave highlighted the importance of embracing digital solutions for enhancing customer experiences.

Netflix appoints Nicolle Pangis as VP – Advertising

Nicolle Pangis stated, "Thrilled to share that I am joining Netflix as VP of its Advertising business, diving head first into a world of incredible fandom, data, creativity, and opportunity! Excited to partner with brands and agencies to explore how Netflix can open up new possibilities for meaningful connections and innovation. I can’t wait to see what we’ll create together!"

Nicolle Pangis began her career at 24/7 Media Inc and went on to work across Xaxis, GroupM and Extreme Reach.