Author: Kashmeera Sambamurthy

JioCinema and Disney+ Hotstar come together to launch JioHotstar

JioHotstar’s new brand identity embodies its vision for boundless entertainment. The ‘Big Bang’ symbolizes the dawn of a new era, while the ‘Ripples’ radiate outward, representing energy, transformation, and innovation.

JioHotstar provides subscription plans starting at Rs. 149. Existing JioCinema and Disney+ Hotstar subscribers will be able to transition and set up their JioHotstar subscriptions.

Gucci’s India GM & MD Nader Wassel steps down

Nader Wassel began his career at Eye Management as agent and producer, and then joined Hagmeyer as sales manager. He took up the position of national sales manager at Designa Accessories, and then joined TW Steel as MD.

This announcement comes at a time when its French parent company Kering, amidst declining sales, is implementing restructuring measures.

Digidarts bags the performance marketing mandate for Dabur

The FMCG (Fast-Moving Consumer Goods) sector stands as a cornerstone of economic growth, marked by rapid consumption cycles, evolving consumer preferences, and immense market potential. Following this momentum, Digidarts has partnered with Dabur, to leverage this growth driven by urbanization, rising incomes, and digital transformation.

As part of this engagement, Digidarts will focus on building and executing 360 performance-driven campaigns that enhance Dabur’s visibility across multiple digital platforms.

Should CEOs, founders trademark their names? The case for protecting business leaders’ personal brands

Speaking of celebrities, seeking protection against misuse of their names has usually been the domain of the well-known faces in the media and entertainment industry, like actors Amitabh Bachchan, Jackie Shroff and Anil Kapoor. In the business world, it is normally companies that take recourse to the law to prevent misbranding or knock-offs, as highlighted on corporate law firm Parker & Parker’s website. (From top left: Ashneer Grover, Bhavish Aggarwal, Aman Gupta, Deepinder Goyal, Anupam Mittal, Ghazal Alagh and Vineeta Singh)

As CEOs and founders become the face of their companies and personal brands, the push to trademark identities and protect personalities is gaining momentum.

Costa Coffee’s Sreejit Nair joins 4700BC as CEO

Sreejit Nair started his career with P&G where during hus stint, he headed the modern trade division and was part of the team which integrated the Wella and Gillette businesses to the mainline P&G business. He moved to Henkel in Dubai as the trade marketing manager for a short stint before relocating to India.

Previously, Sreejit Nair led Costa Coffee (Devyani International’s master franchisee) as its CEO.

Influencer marketing: When risks outweigh results | Impacts of TN Govt’s online gaming crackdown | Police raid Blinkit dark stores

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Netcore Cloud appoints Nishant Arora as senior vice president – marketing

Nishant Arora joins Netcore Cloud from Sprinklr, where he served as senior director in the marketing team. His tenure at Freshworks saw him lead product marketing in IT.

In his new role, Nishant Arora will focus on enhancing Netcore Cloud’s marketing efforts, driving demand generation, and creating compelling narratives that resonate with businesses across sectors.

Ranveer Allahbadia, Samay Raina controversy: blow to brand deals & India’s Got Latent | Godrej Agrovet names Sunil Kataria as CEO and MD – Designate

The combined pressure from state agencies and the public has now led to calls for the complete removal of all 18 episodes of the show from YouTube.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Sunil Kataria, Managing Director – Raymond Lifestyle, steps down

"That's a long piece of work. Let me be very honest. It's a work in progress for quite some time," Sunil Kataria said, highlighting the need for collaboration across multiple industry bodies, including publishers, broadcasters, and advertising agencies.

The existing senior management team led by executive chairman, Gautam Hari Singhania will oversee the business operations.

Nokia’s CEO Pekka Lundmark to step down; appoints Intel’s AI chief Justin Hotard

Pekka Lundmark shared in a note, "Leading Nokia over the past five years has been a privilege. I’m proud of the work our brilliant team has done in re-establishing our competitiveness and technology leadership, and in positioning the company for growth in data centers, private wireless and industrial edge, and defense." (From left to right: Pekka Lundmark and Justin Hotard)

Pekka Lundmark’s last working day is on March 31, 2025, and will continue as an advisor to his successor Justin Hotard, Intel’s executive vice President and General Manager, Data Center & AI Business Group till the end of the year.