Author: Kashmeera Sambamurthy

Unilever acquires personal care brand Wild

Wild is distributed through direct-to-consumer, digital commerce and retail channels, primarily in the UK, Europe, and the US. The terms of the deal were not disclosed.

Launched in the UK in 2020, Wild is a digitally native brand which has built a consumer base through its direct-to-consumer and retail model, stated the company in its statement.

NPCI names Sohini Rajola as Executive Director – Growth

Sohini Rajola will drive the widespread adoption of NPCI's payment solutions. She will lead product enhancement initiatives in alignment with strategic goals and market needs and drive innovative marketing strategies, spearhead business development, and go-to-market plans of the organisation.

Prior to joining NPCI, Sohini Rajola was the Asia Pacific Regional Head at Western Union and served as the Digital Banking Head and Cards Head at Axis Bank before that.

Publicis Media bags LinkedIn’s global media mandate

This appointment comes post a week after LinkedIn named R/GA as its global strategic creative agency for LinkedIn Ads. (Image Source: Unsplash)

The responsibilities of Publicis Media will be to look into the platform’s media planning and buying efforts.

AKQA’s co-founder Tom Bedecarre passes away at 70

Tom Bedecarre was also an investor and advisor for Silicon Valley startups.

As AKQA’s former co-founder and chairman, Tom Bedecarre led the global expansion of the digital marketing and technology services firm from North America to Europe, Asia and Latin America.

Global Pioneers Summit 2025 Special

Speaking at the Storyboard18 Global Pioneers Summit, India’s Union Minister of Communication, Jyotiraditya Scindia, expressed confidence in the nation’s economic trajectory, asserting that the country is crafting a fresh narrative—one that seamlessly integrates its rich heritage with cutting-edge innovation.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

(From left to right: Nestle India's chairman and managing directr Suresh Narayanan, Ogilvy's global CEO Devika Bulchandani, PepsiCo India & South Asia's CEO Jagrut Kotecha, and Colgate-Palmolive(India)'s MD & CEO Prabha Narasimhan)

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies’ CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.

Bookstrapping: The Paradox of surging authors and dwindling readers

"Books in other languages, particularly those from culturally rich regions like Latin America and Europe, are gaining traction now through translation and increased international exposure. Every author is contributing to building a reading culture, even if it is to promote their own book," stated Reeta Ramamurthy Gupta. (Image Source: Unsplash)

In this week’s bookstrapping, Reeta Ramamurthy Gupta highlights that while the ease of publishing has led to a proliferation of books, the attention economy remains fiercely competitive.

Emvies 2025: Wavemaker & Mondelez India adjudged as the ‘Best Media Agency’ and ‘Best Media Client’ of the year

Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd. with 380 points was declared as ‘The Best Media Client of the Year’. (Image Source: YouTube)

Mindshare India with 570 points stood second and EssenceMediacom with 275 points stood third.