Author: Kashmeera Sambamurthy

The obsoletes: How AI and industry shifts are redefining traditional roles in Indian advertising

The main problem in advertising is its reliance on the industry around, and on the market economy. Hence, they have to time and again re-adjust themselves, reorient themselves as per the industrial trend, and as per the economic reality of the industries, veteran adman Chitto Ghosh signed off. (Image Source: IMDb)

From media clerks and cut-paste artists to diversity officers: As technology advances and cultural shifts reshape the industry, once-essential roles in advertising have disappeared or are evolving into something new.

Zomato onboards Shalin Bhatt to head the dining vertical

Shalin Bhatt, who holds an MBA from IIM-A, began his career at MediaCom Singapore, and then joined IDG Ventures India, and then Matrix Partners India. From there, he moved to Zomato as the associate vice president - user growth and marketing, and was elevated to lead as the head of growth.

Shalin Bhatt succeeded Sankalp Kathuria, who had stepped down last month.

DNPA takes OpenAI to court I Startups seek better policies I AI leader Daniel Hulme to join Storyboard18’s Global Pioneers Summit

This intervention underscores the significant concerns raised by digital news publishers regarding the unauthorized mass copying and use of copyrighted works to train AI models, including OpenAI’s GPT models.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Greaves Cotton names Parag Satpute as MD and Group CEO

In his new role, as appointed by Autocar Professional, Parag Satpute will oversee the operations of Greaves Engineering, Greaves Retail, Greaves Finance, Greaves Technologies, and Excel Controlinkage. Satpute began his career as a sales engineer at Grindwell Norton and went on to work across Sandvik Asia, Swedish Chamber of Commerce India, CII, ASSOCHAM and Bridgestone Mobility Solutions.

Parag Satpute’s role will be effective starting April 15 for a period of five years.

Ogilvy’s Piyush Pandey on EFFIE Agency of the Year win: Shows that the work is making a mark

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Ogilvy Group India’s standout performance, fueled by Pandey’s vision, secures multiples awards and the coveted Agency of the Year title.

Shark Tank India hits roadblock | World Pickleball League to boost adex | Prasar Bharati invites DAVP agencies to advertise on WAVES

Acko, PokerBaazi and Swiggy Instamart are the co-presenting sponsors, Adani and Jaquar are the co-powered by sponsors while Rayzon Solar, ICICI Direct, Lenskart and Sofy are the partner sponsors for Shark Tank India season 4. (Image Source: Daalchini)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Sridhar Vembu steps down as Zoho’s CEO; assumes the role of chief scientist

Sridhar Vembu, who is regarded as one of the country's most influential tech entrepreneur, played a crucial role in shaping Zoho into a bootstrapped firm with over 80 million users worldwide, further added the MC report. (Image Source: Moneycontrol)

In his new role, Sridhar Vembu will focus research and innovation, especially in artificial intelligence and deep tech.

Disney Experiences announces key leadership appointments

Disney Experiences has an expansive footprint in the global theme park travel and experience business with 12 parks around the world.

The announcement comes as Disney Experiences has embarked on expansion plans for its cruise line business and at theme parks around the world.