Kashmeera Sambamurthy – Page 9

Mirum India’s Mihir Karkare launches Meru Life; named as its co-founder & CEO

Mihir Karkare co-founded Social Wavelength in 2009, which would later become Mirum India after being acquired by WPP just before the agency's fifth anniversary.

Mihir Karkare previously led Mirum India as its managing director.

Simply Speaking Shorts #6: The “—er positioning” – Logic loses to Magic

Your brand possesses only comparative value, rather than having its own inherent value, writes Shubhranshu Singh. (Image Source: Unsplash)

In this week’s Simply Speaking column, Shubhranshu Singh highlights that successful marketing isn’t about optimizing efficiency but about understanding human perception, emotion, and irrationality.

Crompton Greaves Consumer Electricals names Tanmay Prusty as CMO

In his previous role at Capital Foods, Tanmay Prusty was responsible for leading the integration of Tata Consumer’s recent acquisition, with a business size of ₹800 crores across multiple brands like Ching’s Secret and Smith and Jones.

Tanmay Prusty previously headed Tata Consumer Products’ Capital Foods as business unit head.

CXO Moves: Exec movements across WPP, Raymond Lifestyle, M&S India, JSW MG Motor India and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Daryan Shamkhali via Unsplash)

Executive moves in the world of brands and agencies.

InspiRAYtion 21: Is hiring broken?

"Try hiring people yourself the next time you do a round of creative hiring. It’s one of the most inspiring things I could have done, meeting so many interesting minds out there in a fortnight," writes veteran adman Rayomand J Patell. (Image Source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell touches upon the concept of hiring and states that AI should not categorically be used where the human touch matters the most.

CM Rekha Gupta may inspire books on student politics, women CMs

Reeta Ramamurthy Gupta highlights that a handful of chief ministers have a lone literary signature. To note, Sushma Swaraj has a book ‘The People’s Minister’ written by Sushmita Datta and Gujarat’s Anandiben Patel has a book ‘Dare, Dream, Do: The Extraordinary Life Of Anandiben Patel’ co-authored with Anurag Garg. (Image Source: News18)

In this week’s Bookstrapping, Reeta Ramamurthy Gupta lists down books on student politics and biographies on the women chief ministers of India.

WPP’s Chief People Officer Lindsay Pattison to step down

Lindsay Pattison led GroupM as chief transformation officer where she led a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.

Lindsay Pattison has worked across Sony Ericsson, PHD Media, GroupM etc.

Vipul Mathur to take charge of Ethnix SBU and Raymond Home

Vipul Mathur began his career at Arvind Mills as head of sales, South India, and went on to work across Triburg, Aditya Birla Fashion and Retail, abof.com, udaan.com, MUFTI, Brand Monk, and NykaaFashion.

Previously, Vipul Mathur led Raymond Lifestyle Limited as the chief business officer.

ShareChat struggling to keep its top brass together, two leaders exit

This year on January 16, ShareChat had laid off around 30-40 employees, and by March 2025, it has been understood that the company aims to bring the employee count to 500. (From left to right: Anurag Verma and Shashank Shekhar)

Anurag Verma and Shashank Shekhar will depart in the month of April.

Opinion Trading platforms demand regulations | MIB warns OTT platforms against publishing obscene, pornographic content

The rapid rise of opinion trading platforms in India has sparked intense debate over their legality and regulations. While some view them as skill-based financial instruments, others argue they resemble gambling. However, the opinion trading companies now urge the government to regulate them.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.