In this week’s Bookstrapping, Reeta Ramamurthy Gupta lists down books on student politics and biographies on the women chief ministers of India.
Author: Kashmeera Sambamurthy
WPP’s Chief People Officer Lindsay Pattison to step down
Lindsay Pattison has worked across Sony Ericsson, PHD Media, GroupM etc.
Vipul Mathur to take charge of Ethnix SBU and Raymond Home
Previously, Vipul Mathur led Raymond Lifestyle Limited as the chief business officer.
ShareChat struggling to keep its top brass together, two leaders exit
Anurag Verma and Shashank Shekhar will depart in the month of April.
Opinion Trading platforms demand regulations | MIB warns OTT platforms against publishing obscene, pornographic content
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Tata Power partners with Amazon Web Services to drive consumer-centric energy transition in India
Tata Power is strengthening operational efficiencies, enhancing grid resilience, and empowering its large consumer base, spread across multiple states, to be active participants in India’s clean energy future and transition to a low-carbon economy.
Clare Lawson named Global President of Ogilvy One
In her new role, Clare Lawson will enhance the agency’s capabilities and services globally while nurturing key client partnerships and continuing to lead the team in EMEA.
Firefox Bikes appoints Ashwani Gautam as CEO
In his new role at Firefox, Ashwani Gautam will be responsible for strengthening the brand’s market leadership, expanding its retail and digital presence, and enhancing product innovation to meet the evolving needs of cycling enthusiasts in India.
Airbnb bookings from India for Chiang Mai jump by 40%
Millennials and Gen Z from India are adding Chiang Mai to their bucket list and driving travel interest accounting for almost 90 percent of Chiang Mai Airbnb bookings in the first three quarters of 2024.
Pepe Jeans’ Manish Kapoor joins M&S India as MD
Manish Kapoor’s role will be effective starting April 2025.