Tag: Weekender CMO

Today’s marketers must treat Gen AI as their friend: Santosh Singh, Tata Technologies

"Burnout is not about the number of hours we spend working. Burnout is linked to not enjoying what you're doing. If you enjoy what you do, if you find purpose in it, then even if you work for 18 hours, you won't burn out. But if you’re not enjoying what you're doing, then I think one must pursue something new," highlighted Tata Technologies' Santosh Singh.

Santosh Singh, EVP & Global Head- Marketing and BE, also said that the distribution of marketing content is as important as the content itself, and one must focus on that to truly deliver value.

Make sure you are always available at the right place, and at the right time: Mukesh Bajpai, AMD India

AMD India's Mukesh Bajpai stated, "I restrain myself from spending too much time on social media because I want to retain my original thoughts, views and perspectives and not get influenced by too much noise which is going around on social media. But, I normally get my social media mix from LinkedIn, YouTube and Reddit."

Mukesh Bajpai, marketing head, AMD India, says his favourite life hack is plan tomorrow before today ends.

Stay curious, keep learning, don’t fear change: Minakshi Handa, ITC Personal Care

"My advice to prevent personal and professional burnout is to do what you really love, stay curious, keep learning, and don’t fear change. It helps if you are in an organisation that reinforces these values," highlighted Minakshi Handa, vice president, marketing, ITC Personal Care.

Minakshi Handa, Vice President, Marketing, ITC Personal Care, added that while new-age technology is an enabler for marketing, the core remains what it always was: delighting consumers with differentiated brand offerings and innovations.