Millennials and Gen Z from India are adding Chiang Mai to their bucket list and driving travel interest accounting for almost 90 percent of Chiang Mai Airbnb bookings in the first three quarters of 2024.
Author: Kashmeera Sambamurthy
Pepe Jeans’ Manish Kapoor joins M&S India as MD
Manish Kapoor’s role will be effective starting April 2025.
Pocket Entertainment introduces AI-first comics platform Pocket Toons
Pocket Toons leverages AI to transform storytelling and content creation.
KFC India in the hunt for a ‘social first agency’
KFC India’s specifications were that the agency should be specialised in meme marketing, should understand the pulse of GenZ, and should be able to attract the attention of the social media addicts.
Practo appoints Jagnoor Singh as COO
Jagnoor Singh will focus on building robust processes, relentless execution, and driving accelerated growth. He will spearhead our go-to-market (GTM) strategies, driving deeper penetration into existing markets and entry into new markets.
ASCI signs MoU with the online gaming federations to protect consumers against offshore betting ads
The MoU between ASCI and the online gaming industry federations establishes a framework to address these challenges through a special monitoring cell that will focus on screening and reporting offshore betting and gambling advertisements to the concerned ministries.
Blue Star re-designates VS Ashok as EVP, Customer Experience and ESG
Blue Star had also announced the appointment of Arun Rajan as group chief human resources officer with effect from February 17, 2025.
Bajaj Consumer Care portfolio strengthens with the acquisition of Vishal Personal Care
Under the terms of the agreement, Bajaj Consumer Care will acquire a 100 percent stake in the company in a two-phase transaction, starting with an initial 49 percent stake, followed by the remaining 51 percent in the second tranche.
OMD India wins the integrated mandate of Piramal Consumer Healthcare
OMD India will spearhead the strategic marketing and media efforts for Piramal Pharma’s portfolio of OTC brands, including Lacto Calamine, Little’s, Tetmosol, Polycrol, and Women’s intimate health range like i-pill and i-activ, and will be managed out of the agency’s Mumbai office.
After ‘Campa’ and ‘SIL’, Reliance Consumer Products acquires 1980s shampoo brand ‘Velvette’
The acquisition sees RCPL take ownership of the Velvette brand from Chennai-based CNE, an old-time FMCG name that famously owned and sold shampoos in tiny sachets under the ‘Velvette’ brand back in the 1980s.