Kashmeera Sambamurthy – Page 11

Zydus Wellness appoints Arijit Sengupta as CMO

Arijit Sengupta began his career as an area sales manager at Colgate Palmolive and also worked at Unilever.

Previously, Arijit Sengupta led Reckitt as global marketing head – digital startup.

Krutrim’s Business Head & VP Ravi Jain steps down

As the head of strategy at Ola Electric, Ravi Jain led strategy for the Ola Group -- new business development, M&A, partnerships, technology strategy.

Previously, Ravi Jain headed Ola Electric as head of strategy.

Storyboard18 – Power Of Purpose | Offshore gambling firms bet big for T20 Women World Cup | MIB Secretary Sanjay Jaju on AVGC

A gathering of purpose-driven minds at Storyboard18 and Network18 Group's Power of Purpose: Sustainability Edition, impactful stories, and pivotal conversations set the agenda for a sustainable future. The evening was graced by prominent industry leaders and key policymakers. (Clockwise: Rohit Kapoor, Alok Lall, Sanjeev Bikhchandani and Chirag Paswan)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

DS Group awards social media & performance marketing mandate to Brand Catapult for Läderach India

Announcing the appointment, Sanskriti Gupta, Läderach India, said, "Läderach India is thrilled to award its social media and performance marketing mandate to Brand Catapult. DS Group's partnership with Läderach highlights the dedication of delivering exceptional experiences to Indian consumers with focus on quality which was understood well by the Brand Catapult team. We are confident that their ability to craft engaging and impactful content will help us connect with a broader audience and share our passion for high-quality chocolates." (Image source: DLF-Emporio)

This was done post an extensive multi-agency pitch and a rigorous selection process.

Gulf Oil Lubricants unveils new movie-based campaign, showcasing ‘together we are unstoppable’ tagline

"The genesis of the ad has been our journey as a brand. We've been a brand with a human touch, I would say. As you know, the category is very low involvement, mid-involvement, a lot of rationale behind buying lubricants. But human connect is always what people want to see. And, together we are unstoppable is about that – the challenge, the emotions, the passion," stated Ravi Chawla, MD & CEO of Gulf Oil Lubricants India. (Stills from the campaign)

To explore the inspiration behind the campaign and Gulf Oil’s strategy for making it a lasting success for both brand recognition and business growth, CNBC-TV18 interviewed Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, and Amit Wadhwa, CEO of Dentsu Creative Group.

Mahindra Logistics unveils its new brand identity

Rampraveen Swaminathan, CEO & MD, Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to- end logistics solutions for our customers."

It symbolizes the company’s deep association with customers, focussing on building customised solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.

Zomato’s independent director Gunjan Soni steps down

Gunjan Soni, who holds a MBA in finance from XLRI Jamshedpur, began her career at Infosys Technologies and went on to work across McKinsey & Company, Star India, Myntra and Zalora Group.

It was stated in a filing with the BSE that Gunjan Soni would cease to be the member of the company’s risk management committee and corporate social responsibility committee.

CXO Moves: Exec movements across Bajaj Auto, L’oreal Professionel, Lowe Lintas, Tata Consumer Products and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between in the past two weeks. (Representational image via Unsplash)

Executive moves in the world of brands and agencies.

Television still rules the roost when it comes to large brands: Dheeraj Sinha, FCB Group India

"There may be many reasons why a brand calls for pitches. Sometimes, it’s because of procedural reasons — they call for a pitch every three to five years, which just might happen to be during the festive season. Then there may be pitch requirements because the brand is not happy with the current work," says Dheeraj Sinha, CEO, India and South Asia, FCB Group.

But digital has also become strong and many campaigns are led by digital, says Dheeraj Sinha, the company’s Chief Executive Officer, in a conversation with Storyboard18.

InspiRAYtion Ten: What’s the value of what inspires you?

If Advertising has a superpower, it is to connect two things in ways they haven’t been connected before, or to show you the same old thing in an all new light. No idea generation technique can help with the raw ingredients for that process, unless you’re outside the office, hanging with real people who are as far away from advertising as can humanly be. It’s in their utterances, that our success lies, writes adman Rayomand J Patell. (Image source: WikiArt)

While one would love to correlate advertising success to the work directly, one’s value lies in the creativity that is brought to the table, writes adman Rayomand J Patell in this week’s InspiRAYtion.