Kashmeera Sambamurthy – Page 12

Why Asian Paints’ Gattu continues to strike an emotional chord with the masses

The mascot, whose black hair dangled over his right eye, was dressed in half-sleeved shirts, half pants, had braces on his teeth, and carried a paint brush along with a dripping can of Asian Paints. (Image source: Wirally from LinkedIn)

Asian Paints’ Gattu is regarded as one of the successful mascots of Indian advertising . Storyboard18 looks at the birth of Gattu, his role in the brand’s marketing, and more.

Keep it simple and be rational: Tushar Malhotra, Bisleri International

In a freewheeling interaction with Storyboard18, Tushar Malhotra, Director, Sales & Marketing, Bisleri International, shares tips to avoid personal and professional burnout, imparts life lessons for GenNext marketers coupled with a sneak peek into his weekend routine and a lot more.

Bookstrapping: The Illusion of Choice by Richard Shotton

In the 16 1/2 chapters, Richard Shotton in ‘The Illusion of Choice’ questions factors which influence one’s choices and further also shares the psychological quirks which govern the choices, states Reeta Ramamurthy Gupta in her review.

Kapil Batra joins Lowe Lintas as President

Kapil Batra started off in 2007 as creative director at McCann Worldgroup and went on to work across Eleven Brandworks, and then joined McCann Worldgroup again as the creative director.

Previously, Kapil Batra led Wieden + Kennedy India as national creative director.

Broadcasters chart action plan | Disney Star trains Dubai Police | Noel Tata appointed Chairman of Tata Trusts

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman

Sunil Kataria further mentioned, "At the ISA, as a founding member of the WFA, we are committed to fostering stronger partnerships to drive greater effectiveness and efficiency in advertising. As one of the founders of ASCI, we are also collaborating with the ASCI Academy to support education, training, and research, with the goal of promoting ethical and transparent advertising practices. As one of the three constituent bodies of BARC, we are closely partnering with it towards advertisers getting robust and credible data and are optimistic about further partnering with them in the digital measurement area."

On his re-election as the Chairman, Kataria said, “With digital advertising thriving at the forefront of India’s growth story, we are poised to push the boundaries of innovation. This year, our mission is to advance our collective efforts in digital measurement, in collaboration with key industry stakeholders, ensuring we lead with purpose and progress.”

Broadcasters and DPOs clash | Ratan Tata passes away at 86 | ZEE gets a clean chit

TRAI also said, "No further requests for extension would be considered."

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Bajaj Auto’s Head of Marketing Deepika Warrier quits; Sumeet Narang elevated to President – Marketing

Deepika Warrier’s next move is unknown. Sumeet Narang’s responsibilities will include looking into the entire domestic business.

TN Govt’s strong message to RMG industry | Kaya’s Group CEO Rajiv Nair resigns

N. Muruganandam, Chief Secretary of the Tamil Nadu government, had hinted at banning certain games and noted that online gaming addiction among children has grown, leading to harmful effects. Including esports in the CM's trophy clearly showcases Tamil Nadu government's plan to restrict pay to play games in the state.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

News18 Green Ribbon Champions 2024 Celebrates India’s Environmental Visionaries

The event also celebrated outstanding achievements in sustainability, with Karnataka Soaps & Detergents Ltd being recognized for the Green Eco-friendly Initiative, NTPC (Bongaigaon) as the Sustainability Champion of North-East India, and REC Limited honoured for Excellence in Green Financing.

This year’s event highlighted critical discussions on India’s environmental strategy, showcasing its role as a climate leader in the global South through contributions from experts like Akhilesh Singh (NTPC), Hisham Mundol (Environmental Defense Fund), and Saurabh Kumar (Global Energy Alliance for People and Planet).