Author: Kashmeera Sambamurthy

How legal influencers are breaching BCI Rules

Siddharth Chandrashekhar, advocate & counsel, Bombay High Court (HC) said, “Influencers wearing these robes while dispensing ‘legal advice’ exploit this symbolism, misleading audiences into believing they are performing official legal duties. Gowns are for the courtroom.” (Stills from the reels)

An alarming trend has come to light following the mushrooming of influencers in the legal arena. Misleading information rules the roost coupled with rampant violation of Bar Council of India rules. Storyboard18 digs deep into the repercussions and the dire need for regulations to bridge the critical gap.

Zepto’s CHRO Martin Dinesh Gomez quits; Chandan Mendiratta to be Chief Culture Officer

Martin Dinesh Gomez, who had joined ZeptMartin Dinesh Gomez, who had joined Zepto this year in February, had started his career at Titan Industries. Then, he went on to work across Aditi Technologies, Talisma Corporation, Sapient Corporation, Accenture, Microsoft, Thomson Reuters and Amazon. (From left to right: Martin Dinesh Gomez and Chandan Mendiratta) this year in February, had started his career at Titan Industries. Then, he went on to work across Aditi Technologies, Talisma Corporation, Sapient Corporation, Accenture, Microsoft, Thomson Reuters and Amazon.

Zepto co-founder Aadit Palicha will handle some of Gomez’s tasks, Zepto’s chief brand officer Chandan Mendiratta will head the other human resource (HR) functions as Chief Culture Officer, Moneycontrol reports.

Poonawalla Fincorp appoints Salil Hajarnis as Chief Technology Officer

With over two decades of experience in technology leadership, Salil Hajarnis has consistently delivered impactful results in roles spanning enterprise architecture, software engineering, and AI integration, highlighted the company in a statement. At Fiserv, as head of technology for India, he led major initiatives including AI and API-enabled solutions, real-time integrations, and platform modernization across key markets in India, ASEAN, and Australia.

As CTO, Salil Hajarnis will shape the company’s technology roadmap, enhance operational efficiency, and deliver superior customer experiences.

JetSynthesys’ Anuj Tandon joins BITKRAFT Ventures as Partner

Anuj Tandon started his career with Infosys as software engineer, and then joined Tech Mahindra as a business analyst. Then, he joined Rolocule Games as co-founder - director, and from there joined Nazara Games as head of mobile game - publishing and marketing.

Anuj Tandon previously led JetSynthesys as chief executive officer – gaming.

Honasa Consumer elevates Meetu Mulchandani to Head of Brand Factory

Meetu Mulchandani brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans roles at Nyumi, The Mom’s Co., Healthkart, Alteus Biogenics, and Mankind Pharma.

In her expanded role, Meetu Mulchandani will lead the end-to-end journey of crafting new brands within Honasa’s House of Brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives.

VLCC’s Puneet Gulati joins Sleepwell as CMO

Puneet Gulati began his career as sales manager at Colgate-Palmolive, and then joined Marketics as analytics consultant, and then joined GSK Consumer Healthcare India as marketing manager where he was elevated to the position of global marketing manager.

Puneet Gulati was the chief marketing officer at VLCC.

YouTube short on confidence? | Omnicom and IPG in advanced merger talks | AMUL’s MD Jayen Mehta gets a tenure extension for 5 years

In response to growing user frustration and in a bid to bolster revenue from non-Premium users, YouTube has reportedly intensifying its efforts to combat third-party ad blockers by integrating advertisements directly into video streams.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Cultural Connections: How Mother Dairy and Royal Enfield impressed at Spotify Hits 2024

Among the winners, Royal Enfield and Mother Dairy stood out in the ‘IRL’ and ‘Seized the Moment’ categories respectively, showcasing how storytelling and cultural alignment can amplify brand impact. (Image Source: YouTube and Unsplash)

The campaigns were evaluated by a panel of experts from Spotify India, based on three criteria: creative execution, strategic media deployment, and measurable business impact.

PUMA partners with adam&eveDDB to bring new global brand strategy to life

This year, PUMA partnered with creative company adam&eveDDB. adam&eveDDB’s strategy will elevate the brand by bringing PUMA’s credentials to the fore, further added the company. (Image Source: 1000 Logos)

adam&eveDDB’s first global brand campaign for PUMA will launch in spring 2025. The PUMA account will be led by teams from adam&eveDDB’s London and Berlin offices.

DEPT appoints David Neal as Global CFO

In his new role, David Neal will be based in London. He will leverage his extensive background to redefine the finance department as a strategic ally within DEPT, enhancing collaboration with other business units—especially Operations, and People & Culture. Neal will harness the potential of AI to transform financial processes, fostering a culture of relentless curiosity and innovation, stated the company in a statement.

In this role, David Neal will bring together the global finance and operations team, driving innovation and streamlining processes by positioning finance as a strategic partner to the business.