Author: Kashmeera Sambamurthy

Paramount and Nielsen sign multi-year measurement and analytics deal across Paramount’s broadcast, cable and streaming platforms

The deal comes on the heels of a number of Nielsen innovations. On February 3, Nielsen announced its Out-of-Home (OOH) measurement now covers 100 percent of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its November 2024 announcement of its accreditation for a first-party live streaming solution. (Image Source: Awful Announcing)

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion to inform advertising, programming and licensing strategies.

Chiradeep Gupta moves on from Unilever

Having started his career at Starcom Mediavest Group as management trainee where he rose to the position of regional director, ASEAN, Chiradeep Gupta then joined Unilever, where his stint went on to last for 13 years. He began in the position of global innovation manager.

Chiradeep Gupta was Unilever’s vice president, personal care head of media and digital & global integrated media strategy lead.

Record 1.86 crore unique visitors log in for Moneycontrol’s Budget coverage

In addition to the record Union Budget numbers, Moneycontrol has consistently been India’s leading business news platform on every digital metric (in terms of unique visitors per month, time spent and page views) as measured by the digital rating agency Comscore. The platform surpassed 10 crore unique visitors in October on Google Analytics.

India’s most trusted business, finance and markets news brand Moneycontrol also recorded a whopping 24.5 crore page views and 3.16 crore sessions during its 72-hour Union Budget coverage.

BharatPe’s CMO Parth Joshi resigns; set to launch own venture

Parth Joshi has vast global experience and has managed portfolios including Dettol. In a career spanning over 20 years, Joshi has been associated with top FMCG brands and has managed large brands such as Horlicks. 

Parth Joshi was appointed as BharatPe’s CMO in June 2021. He was also leading the ‘invest Bharatpe’ business.

ZEEL’s Dheeraj Jaggi resigns; read the CHRO’s resignation letter to Punit Goenka

In an email note to Punit Goenka, as mentioned in the filing, Jaggi stated, "From handling the HR agenda for the largest, diverse and complex businesses across ZEEL and leading the internal transformation, Culture and capabilities agenda, my journey at ZEEL has been one of my career best. The opportunity to reimagine and drive your vision forward through strategy and robust execution, has been an honour and a privilege." (Image Source: Web)

Dheeraj Jaggi had replaced Animesh Kumar, former President – HR and transformation at ZEEL, as the acting CHRO in June 2024.

Ogilvy names Kunal Jeswani as CEO, ASEAN

Kunal Jeswani, who joined Ogilvy in 2005, brings over two decades of experience across sectors which include CPG, telecom, auto, banking, and tourism. He also served as the CEO of Ogilvy India.

In his new role, Kunal Jeswani will focus on integrating resources across ASEAN, tapping into each market’s strengths to deliver creative, impactful solutions for clients.

China’s fast fashion company Shein re-launched in India after 5 year gap

Shein, which is also weighing a $6.6 billion London IPO, is re-entering India after assuring authorities that the Chinese fast fashion company would source goods from India for its global operations. (Image Source: Blog - ContactPigeon)

Shein, which is also weighing a $6.6 billion London IPO, is re-entering India after assuring authorities that the Chinese fast fashion company would source goods from India for its global operations.