Author: Kashmeera Sambamurthy

Simply Speaking: Shorts #3 – Success – fluke or formula ?

For as long as civilisation has existed, philosophers , sociologists , scientists, and politicians among others have tried to reduce the complexity of this world into a formulaic theory for success. In all likelihood, none exists. The word theory itself comes from “Theo Ria” - merely a way of looking, writes Shubhranshu Singh. (Image source: Unsplash)

The surprise and unpredictability of what works and what doesn’t will remain forever. What we do know for sure is that success depends on acceptance, writes Shubhranshu Singh in this week’s Simply Speaking.

When ICICI Prudential’s Chintamani eased the burden of taxpayers

In 2005, ICICI Prudential Life Insurance, a leading life insurance player, approached Lowe Lintas (formerly Lintas), with the intention of creating buzz around ULIP (Unit Linked Insurance Plans). This was initially for a radio spot. (Stills from the videos)

Storyboard18 delves deep into the birth of Chintamani, a claymation character, and how it contributed to the success of ICICI Prudential Life Insurance.

Bookstrapping: Travellers in the golden realm by Lubaaba Al Azami

Al Azami says that India's reputation as an early paradise was built on the abundance of glinting gold and precious gemstones in her bountiful mines, even as India's spices were fabled as a fountain of youth, reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

One of the bookstrapping insights by Reeta Ramamurthy Gupta highlighted that in the 16th and 17 centuries, there were three leading Islamic Empires in the world- the Turkish Ottoman Empire, the Persian Safavid empire and the Indian Mughal empire. However, only in India did the rulers govern as a religious minority.

As marketers, we must find ways to sell ourselves too: Sujay Rachh, Nuvama Group

"Adding a ‘+1’ is something I consistently try to do. What I mean by that is doing what needs to be done to the tee… but then not stopping at that and always thinking of one additional thing that you can do which has not been asked for but will work wonders. This usually brings a smile to everyone’s face and most importantly, I feel really good about having gone the extra mile. It's very satisfying." Highlighted Sujay Rachh, CMO, Nuvama Group.

In a conversation with Storyboard18, Sujay Rachh also spoke about his go-to creators, his favourite quotes on marketing and leadership, tips to avoid burnout, and a lot more.

Dentsu appoints Dan Pantumsinchai as Managing Director – Gaming, APAC

Dan Pantumsinchai joins from Google, where he played a pivotal role in driving revenue growth for top mobile gaming partners collectively accounting for over USD500 million in yearly revenue, including hit games Garena Free Fire and Bloons TD 6, stated the company. (Image source: Campaign Brief Asia)

Dan Pantumsinchai will be responsible for spearheading dentsu’s gaming strategy, further enhancing the company’s commitment to immersive digital experiences and innovating brand engagement and impact in the gaming industry.

Forbes India Under 30 to recognise exceptional young achievers on 4th October

The selection process for this year’s listees involved extensive research, including interviews with industry experts, analysis of databases, and media coverage. Forbes India also invited applications and nominations via its platform and engaged with audiences on social media to ensure a comprehensive evaluation of candidates.

This edition will have a total of 38 winners across 19 categories.

PepsiCo India brings together employees and partners for the Plog Run

This year PepsiCo India collaborated with the Department of Posts to release a set of customized stamps. These stamps, featuring a woman farmer, symbolize the crucial contributions of women in agriculture and PepsiCo’s ongoing efforts to foster a more inclusive and sustainable farming ecosystem.

Plog Run is PepsiCo India’s flagship annual event aimed at promoting environmental stewardship and building a circular economy for plastic.