Author: Kashmeera Sambamurthy

InspiRAYtion 21: Is hiring broken?

"Try hiring people yourself the next time you do a round of creative hiring. It’s one of the most inspiring things I could have done, meeting so many interesting minds out there in a fortnight," writes veteran adman Rayomand J Patell. (Image Source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell touches upon the concept of hiring and states that AI should not categorically be used where the human touch matters the most.

CM Rekha Gupta may inspire books on student politics, women CMs

Reeta Ramamurthy Gupta highlights that a handful of chief ministers have a lone literary signature. To note, Sushma Swaraj has a book ‘The People’s Minister’ written by Sushmita Datta and Gujarat’s Anandiben Patel has a book ‘Dare, Dream, Do: The Extraordinary Life Of Anandiben Patel’ co-authored with Anurag Garg. (Image Source: News18)

In this week’s Bookstrapping, Reeta Ramamurthy Gupta lists down books on student politics and biographies on the women chief ministers of India.

WPP’s Chief People Officer Lindsay Pattison to step down

Lindsay Pattison led GroupM as chief transformation officer where she led a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy.

Lindsay Pattison has worked across Sony Ericsson, PHD Media, GroupM etc.

Vipul Mathur to take charge of Ethnix SBU and Raymond Home

Vipul Mathur began his career at Arvind Mills as head of sales, South India, and went on to work across Triburg, Aditya Birla Fashion and Retail, abof.com, udaan.com, MUFTI, Brand Monk, and NykaaFashion.

Previously, Vipul Mathur led Raymond Lifestyle Limited as the chief business officer.

Opinion Trading platforms demand regulations | MIB warns OTT platforms against publishing obscene, pornographic content

The rapid rise of opinion trading platforms in India has sparked intense debate over their legality and regulations. While some view them as skill-based financial instruments, others argue they resemble gambling. However, the opinion trading companies now urge the government to regulate them.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Tata Power partners with Amazon Web Services to drive consumer-centric energy transition in India

Tata Power has laid a robust digital foundation by migrating 23 mission-critical applications to AWS using Amazon Elastic Kubernetes Service (EKS). This shift enhances scalability, security, and real-time operational efficiency across key areas such as power generation, renewables, grid management, sales, and finance. (Image Source: PCMag)

Tata Power is strengthening operational efficiencies, enhancing grid resilience, and empowering its large consumer base, spread across multiple states, to be active participants in India’s clean energy future and transition to a low-carbon economy.

Clare Lawson named Global President of Ogilvy One

In her new role, Clare Lawson will collaborate with Kent Wertime, CEO of Ogilvy One, and its global leadership team to deliver exceptional value to Ogilvy One's clients worldwide.

In her new role, Clare Lawson will enhance the agency’s capabilities and services globally while nurturing key client partnerships and continuing to lead the team in EMEA.

Firefox Bikes appoints Ashwani Gautam as CEO

An alumnus of IIT BHU and IIM Ahmedabad, Ashwani Gautam has held key leadership roles across consumer durables, healthcare, power, and automation industries.

In his new role at Firefox, Ashwani Gautam will be responsible for strengthening the brand’s market leadership, expanding its retail and digital presence, and enhancing product innovation to meet the evolving needs of cycling enthusiasts in India.

Airbnb bookings from India for Chiang Mai jump by 40%

Airbnb created “Airbnb’s eGuide to Chiang Mai”, offering an insider’s perspective on one of Thailand’s most vibrant destinations. (Image Source: Expedia)

Millennials and Gen Z from India are adding Chiang Mai to their bucket list and driving travel interest accounting for almost 90 percent of Chiang Mai Airbnb bookings in the first three quarters of 2024.