IndiGo-Mahindra ‘battle’ for 6E explained: A look at existing laws applicable to current dispute

While M&M has opted for this change, the company has affirmed its intention to continue challenging IndiGo's claim to the '6E' trademark in court. (Image Source: CarDekho)

The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles, including electric cars.

Global ad spend to hit $772.4 billion in 2024: Dentsu

Data-enabled advertising will increasingly shape media strategies, with algorithmically enabled ad spend forecasted to reach 79.0 percent of total ad spend by 2027. (Image Source: Unsplash)

Dentsu Global Ad Spend Forecasts report also states that digital is expected to remain the fastest-growing channel, with a projected increase of 9.2 percent in 2025 to reach $513.0 billion and capture 62.7 percent of global ad spend.

Unilever’s global chief of transformation Nicky Sparshott quits

Nicky Sparshott began her career at HP as sales and marketing coordinator, and then joined Procter & Gamble as brand manager. Then, she joined Unilever as assistant brand manager and then moved to The Coca Cola Company as senior marketing manager.

During her tenure, Nicky Sparshott led the Unilever Global Transformation Office to design and land complex organizational change initiatives, at scale, enhancing efficiency, innovation, competitive advantage and value creation.

OpenAI gets its first-ever CMO; Coinbase’s Kate Rouch joins Sam Altman’s AI firm as CMO

Kate Rouch began her career as a consultant at The Bridgespan Group, and then worked at Meta. During her stint at Meta as vice president, global head of brand and product marketing, Rouch spent over a decade at Meta. She led brand and product marketing for Instagram, WhatsApp, Messenger, and Facebook. (Image source: Kate Rouch and Sam Altman (Chan Zuckerberg Biohub))

Kate Rouch previously led Coinbase as chief marketing officer.

Amagi acquires Argoid AI to accelerate AI-driven innovation in the M&E industry

Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team.

By integrating Argoid AI’s algorithms into Amagi’s existing platform, this acquisition will boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale.

Bumble restructures senior leadership team

Bumble Inc announced key updates to the company’s senior leadership team and reaffirmed the company’s outlook for fiscal year 2024. (From left to right: Anu Subramanian, Neil Shah and Selby Drummond)

Neil Shah has been appointed as chief business officer. Anu Subramanian and Selby Drummond announced plans to depart from their roles as chief financial officer and chief marketing officer to pursue opportunities outside the company.