Bumble restructures senior leadership team

Bumble Inc announced key updates to the company’s senior leadership team and reaffirmed the company’s outlook for fiscal year 2024. (From left to right: Anu Subramanian, Neil Shah and Selby Drummond)

Neil Shah has been appointed as chief business officer. Anu Subramanian and Selby Drummond announced plans to depart from their roles as chief financial officer and chief marketing officer to pursue opportunities outside the company.

Adobe Appoints Lara Balazs as Chief Marketing Officer

Lara Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.

Lara Balazs will lead the Global Marketing Organization responsible for Adobe’s brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its media operations and marketing insights.

Intel Corporation’s CEO Patrick Gelsinger steps down

Patrick P. Gelsinger has more than four decades of technology leadership and experience driving innovation, with 30 of those years serving in Intel engineering and executive roles.

Intel Corporation has named named chief financial officer David Zinsner and senior executive Michelle Johnston Holthaus as interim co-chief executive officers.

InspiRAYtion 15 – All criticism must be preceded by possession. The Jaguar canard

But to say you can’t criticise something because you will never be an owner is a canard that needs a wee bit of interrogation, writes adman Rayomand J Patell. (Image Source: Simon Furlonger)

Brands are our collective aspirations; our hopes and dreams, our line in the sand about quality and choice meaning something to us at a deep level. To attempt to negate that, is to reveal a shocking lack of understanding on what brands mean to people, writes ad man Rayomand J Patell.

Cathay Pacific engages travellers in transit with its clever real-time OOH campaign

Anchored in its ethos, Move Beyond, the campaign blends technology and creativity to craft a narrative of premium travel and seamless connectivity.

At Mumbai’s Vakola junction, a digital display showcases the airline’s premium services and extensive global network, sparking wanderlust during the daily grind. In Delhi, the campaign takes personalization a step further, using Flight Information Display Systems (FIDS) to deliver real-time, flight-specific messages.

News18 India becomes the first Hindi news channel to be recognised at Asian Television Awards

Network18’s News18 India is the number one Hindi news channel with 13.8%5 viewership share in its genre. The recognition at The Asian Television Awards underscores the channel’s role as a definitive voice in Hindi journalism, combining hard-hitting reporting with a commitment to addressing real-world problems.

Kishore Ajwani, the show’s anchor and News18 India’s Managing Editor won the Best News Presenter recognition at the awards ceremony held in Jakarta, Indonesia.

Bookstrapping: Commercial books – the ‘not so literary’ cousins of highbrow literature

Barbara taylor Bradford's 1979 novel, ‘A Woman of Substance,’ is one of the best-selling novels of all time. The protagonist of this book - the first in a series of eight - was a self-made retail tycoon named Emma Harte - and the multi-generational series revolves around her rags to riches story. (Image Source: National Literacy Trust)

Reeta Ramamurthy Gupta in this week’s Bookstrapping touched upon British American novelist Barbara Taylor Bradford, who wrote till the ripe age of 90, sold a billion books, was a celebrated commercial writer, where her heroines tasted success due to their own intelligence and hard work. Gupta further credits commercial writers in keeping the reading habit alive and instilling value in that.

Spend as much time sharpening your axe as chopping: Chandramohan Mehra, Bajaj Allianz Life

"If you have 100 minutes to solve a problem, use 99 minutes to understand it. More often than not, experience is a bane as it accelerates things and may lead to suboptimal decisions. Hence, a holistic deep-dive is more effective. Another hack I live by and recommend to my team is preparing a to-do list, preferably in the evening before signing off for the day. It improves efficiency, speed, and the ability to do more with minimal anxiety," says Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life.

Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life, in a conversation with Storyboard18, touched upon the work and life hacks he swears by, what he’s reading, and strategies to avoid being burned out.