Neil Shah has been appointed as chief business officer. Anu Subramanian and Selby Drummond announced plans to depart from their roles as chief financial officer and chief marketing officer to pursue opportunities outside the company.
Author: Kashmeera Sambamurthy
Adobe Appoints Lara Balazs as Chief Marketing Officer
Lara Balazs will lead the Global Marketing Organization responsible for Adobe’s brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its media operations and marketing insights.
Intel Corporation’s CEO Patrick Gelsinger steps down
Intel Corporation has named named chief financial officer David Zinsner and senior executive Michelle Johnston Holthaus as interim co-chief executive officers.
GoM recommends 35% GST on tobacco, aerated drinks: Sources
The Group of Ministers (GoM) set up by the GST Council has proposed rate changes for 148 items, including tobacco and aerated drinks, sources told CNBC-TV18.
CXO Moves: Exec movements across Unilever, Wipro, Flipkart, Google and more
Executive moves in the world of brands and agencies.
InspiRAYtion 15 – All criticism must be preceded by possession. The Jaguar canard
Brands are our collective aspirations; our hopes and dreams, our line in the sand about quality and choice meaning something to us at a deep level. To attempt to negate that, is to reveal a shocking lack of understanding on what brands mean to people, writes ad man Rayomand J Patell.
Cathay Pacific engages travellers in transit with its clever real-time OOH campaign
At Mumbai’s Vakola junction, a digital display showcases the airline’s premium services and extensive global network, sparking wanderlust during the daily grind. In Delhi, the campaign takes personalization a step further, using Flight Information Display Systems (FIDS) to deliver real-time, flight-specific messages.
News18 India becomes the first Hindi news channel to be recognised at Asian Television Awards
Kishore Ajwani, the show’s anchor and News18 India’s Managing Editor won the Best News Presenter recognition at the awards ceremony held in Jakarta, Indonesia.
Bookstrapping: Commercial books – the ‘not so literary’ cousins of highbrow literature
Reeta Ramamurthy Gupta in this week’s Bookstrapping touched upon British American novelist Barbara Taylor Bradford, who wrote till the ripe age of 90, sold a billion books, was a celebrated commercial writer, where her heroines tasted success due to their own intelligence and hard work. Gupta further credits commercial writers in keeping the reading habit alive and instilling value in that.
Spend as much time sharpening your axe as chopping: Chandramohan Mehra, Bajaj Allianz Life
Chandramohan Mehra, Senior President and Chief Marketing Officer, Bajaj Allianz Life, in a conversation with Storyboard18, touched upon the work and life hacks he swears by, what he’s reading, and strategies to avoid being burned out.