Kashmeera Sambamurthy – Page 17

2025 – The Year Of…: Authenticity, co-creation, purpose-driven campaigns, says Sai Narayan, Policybazaar

"Gen AI helped us curate tailored content across languages which addressed diverse consumer preferences and needs more effectively. Our team also leveraged AI to process vast datasets which helped us identify emerging trends and optimise our campaigns," Sai Narayan, chief marketing officer, Policybazaar.

Sai Narayan, Chief Marketing Officer of Policybazaar, discussed the strategic integration of AI in the company’s operations, emphasizing how it has enabled the team to identify emerging trends and optimize their campaigns.

CXO Moves: Exec movements across Uber, Publicis Groupe, Hyundai Motor India, Zepto and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between.(Representational image via Unsplash)

Executive moves in the world of brands and agencies.

Epigamia co-founder Rohan Mirchandani passes away at 41 due to heart attack

Rohan Mirchandani, a graduate of NYU Stern and Wharton School started up Drums Food International in 2013. Drums Food is the parent of Epigamia, a new age FMCG brand and among India’s most prominent Greek yogurt brands. (Image Source: Goodreturns Tamil)

Belgian investor Verlinvest, is one of the largest shareholders in Epigamia, which is also backed by French dairy major Danone and Bollywood actress Deepika Padukone.

InspiRAYtion 18 – Crystal Gazing

"Agencies are going to reorder themselves in terms of quality," further adds adman Rayomand J Patell in this week's InspiRAYtion. (Image Source: Shop LC)

In this Sunday’s InspiRAYtion, adman Rayomand J Patell shared his opinions on the new aspects one can expect to unfold or shape in the coming year.

How Pepsi’s ‘Nothing Official About It’ campaign stole the ‘thanda’ from Coca-Cola

The campaign is an example of ambush marketing, i.e., a marketing strategy where a brand associates with an event without being the official sponsor. Post its release, changes were made to the laws related to this. “For example, if a particular brand was sponsoring the World Cup, then the player couldn't do an ad for another brand. They tightened a lot of such loopholes in the law,” said JWT's former junior writer Anuja Chauhan. (Stills from the campaign)

Storyboard18 spoke to Anuja Chauhan, the copywriter who came up with the iconic tagline, about that carpe dieming slam dunk of a campaign.

OTT Regulation: Understanding the drug depiction advisory through a legal lens

Independent legal counsel Gowree Gokhale evaluates the government’s advisory regarding the depiction of drug consumption in content on OTT platforms.

We will continue to acquire because this is a proven model for us: Marico MD Saugata Gupta

Saugata Gupta, CEO of Marico

Saugata Gupta MD and CEO of Marico, says that Marico is looking for acquisition in spaces where they believe there’s huge opportunity. “It has to be differentiated. For us, the quality of founders make a huge difference. Because we invest also in the founders, their ability to grow the organisation and grow it in an organic and sustainable way. Again, we also want them to leave a legacy rather than just making quick money.”

Bookstrapping: SERVE by B.S. Nagesh & Ritu D Ferrao

"The book says that they ‘had to do one week in housekeeping, one week in toilet cleaning, one week in security, one week guarding outside the store, one week in the storehouse, one week in the warehouse and thereafter they had to work in other functions within the business like accounting, administration, sale and merchandising.’ These experiences grounded each person and gave birth to several leaders who went on to become CEOs of retail companies in India," stated the book SERVE. (Image Source: Crossword)

This is a book for those who want to understand the business principles behind the ‘cultural and process orientation’ that is needed to deliver exceptional customer service, highlights Reeta Ramamurthy Gupta in her review.

Reinvent and rewire yourself as per the situation: Arpan Biswas, Ajio

"Show others the big picture that enables them to push themselves and perform as per their potential. We all need to be gentle and at times, not so gentle, nudge from time to time to perform better," states Arpan Biswas, CMO, Ajio.

Arpan Biswas, CMO, Ajio, not just touches upon finding purpose in daily work, but also speaks about the marketing content he consumes, his advice to GenNext marketers, best advice he has got in life and a lot more.

Cheil Worldwide’s Global CCO Malcolm Poynton steps down

Under Malcolm Poynton’s creative leadership, campaigns for Adidas, American Express, British Airways, Coca-Cola, Dove, Foot Locker, IBM, Sky TV, Toyota, Vodafone and Samsung have resulted in favourable business results.

Malcolm Poynton began his career in the creative division at HKM/Rialto, and then OMON, Green Girl Publishing, The Campaign Palace, M&C Saatchi London, Saatchi & Saatchi, Ogilvy UK and SapientNitro.