Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Author: Kashmeera Sambamurthy
Sridhar Vembu steps down as Zoho’s CEO; assumes the role of chief scientist
In his new role, Sridhar Vembu will focus research and innovation, especially in artificial intelligence and deep tech.
Disney Experiences announces key leadership appointments
The announcement comes as Disney Experiences has embarked on expansion plans for its cruise line business and at theme parks around the world.
Zee’s ad revenue down; Punit Goenka hopes Budget 2025 will revive consumption cycle, spur ad growth
Zee’s ad revenue declined to Rs 940 crore. Domestic ad revenue came in at Rs 880 crore, down 10.8 percent YoY as softness in the overall ad environment continued.
CXO Moves: Exec movements across Coca-Cola India, Parle Products, LinkedIn, Publicis Groupe and more
Executive moves in the world of brands and agencies.
Parle Products’ Krishnarao Buddha steps down
As the senior category head – marketing, Krishnarao Buddha handled the portfolio of confectionery, snacks, cakes and rusks.
Bookstrapping: Five books to know India better
Ahead of the Republic Day weekend, our reviewer Reeta Ramamurthy Gupta lists down five books to read to know India better.
Effie India 2025: Mondelez India and Ogilvy India adjudged as ‘Client of the Year’ & ‘Agency of the Year’
The Grand Effie was awarded to Leo Burnett India for ACKO General Insurance’s campaign ‘ACKO: Health Insurance Ki Subah Ho Gayi Mamu’.
UP-RERA urges builders to comply with regulatory guidelines while issuing advertisements for projects
The authority’s chairman Sanjay Bhoosreddy highlighted that all the promotional materials for marketing and sales should compulsorily adhere to the prescribed guidelines in order to avoid the implication of financial penalties.
Network18’s power-packed Maha Kumbh coverage captures 200 million+ views
News18 Kumbh, a digital-first channel launched a month before the festival, is at the forefront of this massive effort. Streaming 24×7 on YouTube and DTH platforms like Den and Hathway, the channel features live streams, ground reports, podcasts, explainers and an exclusive Maha Kumbh documentary, giving audiences a front-row seat to this age-old tradition.